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Unified communications, UC) — это технология, представляющая собой интеграцию услуг реального времени таких как: мгновенные сообщения (чат), информация о присутствии (presence), телефония (включая IP-телефонию), видеоконференция, совместная работа над документами, управление вызовами и распознаванием речи с унифицированными почтовыми системами (голосовая почта, электронная почта, SMS и факс).\r\n\r\nУнифицированные коммуникации, как правило, не является одним продуктом, но представляет собой набор продуктов, которые обеспечивают потребителя единым интерфейсом и возможностью доступа к услугам на различных коммуникационных устройствах (стационарный телефон, мобильный телефон, компьютер, ноутбук и др.)","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/unified-communications.png"},{"id":186,"title":"VoIP - Voice over Internet Protocol","alias":"voip-voice-over-internet-protocol","description":"Voice over Internet Protocol (Voice over IP, VoIP) is a methodology and group of technologies for the delivery of voice communications and multimedia sessions over Internet Protocol (IP) networks, such as the Internet. Other terms commonly associated with VoIP are IP telephony, Internet telephony, broadband telephony, and broadband phone service.\r\n\r\nThe term Internet telephony specifically refers to the provisioning of communications services (voice, fax, SMS, voice-messaging) over the public Internet, rather than via the public switched telephone network (PSTN). The steps and principles involved in originating VoIP telephone calls are similar to traditional digital telephony and involve signaling, channel setup, digitization of the analog voice signals, and encoding. Instead of being transmitted over a circuit-switched network, however, the digital information is packetized, and transmission occurs as IP packets over a packet-switched network. Such transmission entails careful considerations about resource management different from time-division multiplexing (TDM) networks.\r\n\r\nSource: https://en.wikipedia.org/wiki/Voice_over_IP","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/voip_server__1_.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":1328,"logoURL":"https://old.b4r.io/fileadmin/user_upload/Lithium_Social_Media_Management.jpg","logo":true,"scheme":false,"title":"Lithium Social Media Management","vendorVerified":0,"rating":"1.00","implementationsCount":1,"suppliersCount":0,"supplierPartnersCount":0,"alias":"lithium-social-media-management","companyTitle":"Lithium Technologies","companyTypes":["supplier","vendor"],"companyId":4128,"companyAlias":"lithium-technologies","description":"<span style=\"font-weight: bold;\">Social publishing made easier</span> <span style=\"text-decoration-line: underline;\">Publish content that resonates</span> Stop the guesswork. Publish the right content at the right time with the auto-scheduler, which is powered by Klout data to improve engagement. <span style=\"text-decoration-line: underline;\">Improve team collaboration and workflow</span> Plan integrated campaigns with a Global Omni-channel Calendar of ads, events, campaigns, social posts, emails, and more. Plus, align all teams with campaign briefs and task management. <span style=\"text-decoration-line: underline;\">Drive campaigns forward effectively</span> Track campaign progress with a visual timeline, organized by milestones. Stay on top of all planned content and its status with a Production Dashboard, so deadlines aren't missed. <span style=\"font-weight: bold;\">Social Response</span> <span style=\"text-decoration-line: underline;\">Private, in-the-moment customer care</span> Provide private and trusted customer care in real-time, regardless of channel. We've designed capabilities to help brands carry meaningful conversations with their customers in one continuous thread, so agents can easily pick up where a conversation left off. <span style=\"text-decoration-line: underline;\">Powerful insights in real-time</span> Offer your customers the best experience possible by instantly capturing their post-resolution feedback. Our integration with Twitter allows brands to analyze Net Promoter Score (NPS®) and Customer Satisfaction (CSAT) data to bring a new dimension of customer data and social ROI to brands. <span style=\"text-decoration-line: underline;\">Highly customizable analytics and customer insights, available on-the-go</span> Our mobile applications allow teams to stay in the know and act fast by easily accessing live trends and insights.","shortDescription":"Lithium Social Media Management is an integrated platform for social media management\r\nLithium Social Media Management combines powerful publishing and response feature sets for marketing and customer service. ","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":14,"sellingCount":1,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Lithium Social Media Management","keywords":"with, customer, insights, campaigns, brands, data, content, Social","description":"Social publishing made easier Publish content that resonates Stop the guesswork. Publish the right content at the right time with the auto-scheduler, which is","og:title":"Lithium Social Media Management","og:description":"Social publishing made easier Publish content that resonates Stop the guesswork. Publish the right content at the right time with the auto-scheduler, which is","og:image":"https://old.b4r.io/fileadmin/user_upload/Lithium_Social_Media_Management.jpg"},"eventUrl":"","translationId":1329,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":3,"title":"CRM"}],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"Система управления взаимоотношениями с клиентами (CRM, CRM-система, сокращение от англ. Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png"},{"id":339,"title":"Marketing","alias":"marketing","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/internet_marketing.png"},{"id":341,"title":"Customer Service","alias":"customer-service","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/customer-service.png"},{"id":52,"title":"SaaS - software as a service","alias":"saas-software-as-a-service","description":"SaaS (англ. software as a service — программное обеспечение как услуга; также англ. software on demand — программное обеспечение по требованию) — одна из форм облачных вычислений, модель обслуживания, при которой подписчикам предоставляется готовое прикладное программное обеспечение, полностью обслуживаемое провайдером. Поставщик в этой модели самостоятельно управляет приложением, предоставляя заказчикам доступ к функциям с клиентских устройств, как правило через мобильное приложение или веб-браузер.\r\n\r\nОсновное преимущество модели SaaS для потребителя услуги состоит в отсутствии затрат, связанных с установкой, обновлением и поддержкой работоспособности оборудования и работающего на нём программного обеспечения.\r\n\r\nВ модели SaaS:\r\n\r\nприложение приспособлено для удаленного использования;\r\nодним приложением пользуется несколько клиентов (приложение коммунально);\r\nоплата взимается либо в виде ежемесячной абонентской платы, либо на основе объёма операций;\r\nтехническая поддержка приложения включена в оплату;\r\nмодернизация и обновление приложения происходит оперативно и прозрачно для клиентов.\r\nКак и во всех формах облачных вычислений, заказчики платят не за владение программным обеспечением как таковым, а за его аренду (то есть за его использование через мобильное приложение или веб-интерфейс). Таким образом, в отличие от классической схемы лицензирования программного обеспечения, заказчик несет сравнительно небольшие периодические затраты, и ему не требуется инвестировать значительные средства в приобретение прикладной программы и необходимых программно-платформенных и аппаратных средств для его развёртывания, а затем поддерживать его работоспособность. Схема периодической оплаты предполагает, что если необходимость в программном обеспечении временно отсутствует, то заказчик может приостановить его использование и заморозить выплаты разработчику.\r\n\r\nС точки зрения разработчика некоторого проприетарного программного обеспечения модель SaaS позволяет эффективно бороться с нелицензионным использованием программного обеспечения, поскольку программное обеспечение как таковое не попадает к конечным заказчикам. Кроме того, концепция SaaS часто позволяет уменьшить затраты на развёртывание и внедрение систем технической и консультационной поддержки продукта, хотя и не исключает их полностью.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/SaaS","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/cloud_computing2__1_.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":1590,"logoURL":"https://old.b4r.io/fileadmin/user_upload/RBC_Group.png","logo":true,"scheme":false,"title":"RBC: Анализ вторичных продаж и запасов","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"rbc-analiz-vtorichnykh-prodazh-i-zapasov","companyTitle":"RBC Group","companyTypes":["supplier","vendor"],"companyId":1632,"companyAlias":"rbc-group","description":"<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \">Аналитическое решение «Анализ вторичных продаж и запасов», разработанное </span><span style=\"background-color: rgb(255, 255, 255); \">RBC Group совместно с компанией Pradata </span><span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \"> на базе систем QlikView и SPOT2D. SPOT2D предназначен для оперативного обмена данными между производителями и дистрибьюторами и позволяет отслеживать движение товара до каждой торговой точки по каждому продукту в режиме он-лайн. Данным решением компании Pradata пользуется более 70 крупнейших производителей в Украине, России, Казахстане и Белоруссии и более 3.500 дистрибьюторов.</span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \"><br /></span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \">QlikView- мировой лидер среди систем бизнес-анализа (BI), обладающий целым рядом уникальных свойств и возможностей. В настоящий момент системой пользуется более 33.000 клиентов в 100+ странах мира, включая крупнейшие международные организации.</span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \">Продвижением и поддержкой QlikView на территории СНГ занимается элитный партнер компании Qlik– международная консалтинговая компания RBC Group.</span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \"><br /></span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \">Совместное решение позволит клиентам компании Pradata проводить анализ накопленных SPOT2D данных в системе QlikView с использованием ассоциативного поиска и удобной визуализации при высокой скорости отклика. Такое расширение текущего аналитического функционала значительно усилит управленческие возможности топ-менеджмента и ресурсы аналитических отделов.</span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \"><br /></span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; font-weight: bold;\">Приложение «Анализ вторичных продаж и запасов» обеспечивает быстрый и удобный анализ данных за любой выбранный период в разрезе: </span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \"><br /></span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \">• продаваемых товаров по всем характеристикам (торговые марки, категории, группы, виды упаковок);</span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \"><br /></span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \">• стран, регионов, областей, населенных пунктов, типов и категорий торговых точек, сетей, торговых агентов.</span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \"><br /></span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; font-weight: bold;\">и позволяет анализировать:</span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \"><br /></span>\r\n<ul><li>ключевые показатели (KPI) — объем продаж, количество SKUи обслуживаемых клиентов, дистрибуцию, запасы;</li><li>выполнение планов продаж и прогнозировать их выполнение;</li><li>продажи с помощью долевого, динамического, сравнительного, геоинформационного, транзакционного видов анализа;</li><li>запасы — оборачиваемость, состояние и уровень запасов.</li></ul>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \">Приложение также позволяет выполнять ABC-XYZ, FMR, RFM, детальный LFL-анализ, выполнять произвольные сравнения и конструировать отчеты.</span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \"><br /></span>\r\n<span style=\"color: rgb(0, 0, 0); font-family: Verdana, sans-serif; font-size: 12px; \">Аналитическое приложение «Анализ вторичных продаж и запасов» на базе QlikView и SPOT2D гарантирует более высокий уровень взаимодействия на всех уровнях дистрибуции и максимальную оперативность в принятии правильных управленческих решений. </span>","shortDescription":"Анализ вторичных продаж и запасов - аналитическое решение на платформе продуктов QlikView и Spot2D для индустрии торговли, используя технологии \tBI, CRM, Учетные системы","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":5,"sellingCount":1,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"RBC: Анализ вторичных продаж и запасов","keywords":"продаж, запасов, Анализ, вторичных, более, SPOT2D, QlikView, позволяет","description":"Аналитическое решение «Анализ вторичных продаж и запасов», разработанное RBC Group совместно с компанией Pradata на базе систем QlikView и ","og:title":"RBC: Анализ вторичных продаж и запасов","og:description":"Аналитическое решение «Анализ вторичных продаж и запасов», разработанное RBC Group совместно с компанией Pradata на базе систем QlikView и ","og:image":"https://old.b4r.io/fileadmin/user_upload/RBC_Group.png"},"eventUrl":"","translationId":2748,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":69,"title":"Business Analytics","alias":"business-analytics","description":"Business intelligence (сокращённо BI) — это методы и инструменты для перевода необработанной информации в осмысленную, удобную форму. Эти данные используются для бизнес-анализа. Технологии BI обрабатывают большие объемы неструктурированных данных, чтобы найти стратегические возможности для бизнеса.\r\n\r\nЦель BI — интерпретировать большое количество данных, заостряя внимание лишь на ключевых факторах эффективности, моделируя исход различных вариантов действий, отслеживая результаты принятия решений.\r\n\r\nBI поддерживает множество бизнес-решений — от операционных до стратегических. Основные операционные решения включают в себя позиционирование продукта или цен. Стратегические бизнес-решения включают в себя приоритеты, цели и направления в самом широком смысле. BI наиболее эффективен, когда он объединяет данные, полученные из рынка, на котором работает компания (внешние данные), с данными из источников внутри компании, таких как финансовые и операции с данными (внутренние данные). В сочетании, внешние и внутренние данные дают полную картину бизнеса, которая, создает «интеллект» — быстрое понимание, которое не получить из простого набора данных.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/Business_Intelligence","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/business-analytics.png"},{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"Система управления взаимоотношениями с клиентами (CRM, CRM-система, сокращение от англ. Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png"},{"id":337,"title":"Sales","alias":"sales","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/Sales.png"},{"id":357,"title":"Procurement","alias":"procurement","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/procurement-management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":1591,"logoURL":"https://old.b4r.io/fileadmin/user_upload/CargoWise.jpg","logo":true,"scheme":false,"title":"CargoWise","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"cargowise","companyTitle":"RBC Group","companyTypes":["supplier","vendor"],"companyId":1632,"companyAlias":"rbc-group","description":"The Single-Platform Solution That Puts Productivity at the Center of the Supply Chain\r\nCargoWise One is a single-platform software solution designed to increase your productivity and improve integration, automation, and communication with the supply chain. It integrates your business with your customers and partners, streamlining processes and increasing the efficiency, visibility, and profitability of your operations.\r\nCargoWise One meets the diverse needs of a diverse industry. From growing supply chain providers to multinational corporations, its highly flexible and feature-rich system boosts productivity in everything you do. Whatever sector of the logistics industry your business serves, CargoWise One is the smart solution for success.\r\nWith CargoWise One, you gain seamless supply chain operations and the competitive advantage.\r\n<span style=\"font-weight: bold;\">Powerful Productivity</span>\r\nCargoWise One puts productivity at the center of everything you do. Its single-platform system gives you the high levels of automation and visibility you need to streamline processes throughout your business. Because of its cloud-based capability, key in your data just once and it becomes instantly accessible across your worldwide operations, reducing your margin of error and the need for labor-intense workflows. For performance-driven businesses in need of enhancing productivity, CargoWise One presents an efficient solution for simplifying the supply chain.\r\n<span style=\"font-weight: bold;\">Industry-Wide Functionality</span>\r\nCargoWise One’s next-generation technology gives you broad functional capabilities and industry-wide applications that allow you to maximize your operations on the global stage. With a complete suite of integrated ERP applications, it meets the horizontal and vertical demands of the logistics industry. Its functions scale to individual business demands, providing the breadth and depth of major multinationals as well as the simplicity of small business operations. CargoWise One’s highly modular system allows you to choose the specific applications your business needs while giving you the access to facilitate future developments.\r\n<span style=\"font-weight: bold;\">Deep-Seated Integration</span>\r\nCargoWise One provides you with comprehensive vertical and horizontal integration, both inside and outside of the application. It allows you to integrate your business with the supply chain’s key vertical markets as well integrating your own processes across your global operations. You also benefit from CargoWise One’s tightly integrated horizontal modules - everything from accounting, to document management, and more - and an eCommerce solution that seamlessly manages your sales and CRM services.\r\n<span style=\"font-weight: bold;\">Cross-Border Compliance</span>\r\nCargoWise One offers compliance capabilities that lets you focus on business, not borders. It provides the tools to achieve quicker, simpler, more efficient customs clearance as well as greater visibility between you, your partners, customers, and customs authorities. With access to integrated online tariff classification tools and to the network of WiseTech Global Partners who can help you navigate the increasing number of regional regulations, CargoWise One ensures full compliance with customs requirements across the world's leading markets.\r\n<span style=\"font-weight: bold;\">True Global Reach</span>\r\nCargoWise One forms an integral link in the global supply chain, connecting you to businesses across the world. With over 150,000 licenses held across 7,000 sites in 115 countries, CargoWise One customers are able to facilitate business through an ever-growing community of logistics providers. With interfaces to external parties, customers, and other industry providers, CargoWise One puts your global connections within easy reach.\r\n<span style=\"font-weight: bold;\">Solutions for a More Secure Supply Chain</span>\r\nIn an era of heightened security concerns, CargoWise One safeguards your data. Its cloud-based system stores your valuable data offsite and online, granting you remote global access 24/7. Digital document storage and retrieval is built into every part of process, enabling all documents to be saved, organized, and accessed on screen as changes are made for seamless business continuity and disaster recovery.\r\n<span style=\"font-weight: bold;\">Seamless Implementation and Continued Support</span>\r\nWith CargoWise One, you gain a comprehensive suite of support services delivered through our exclusive WiseAdvantage program. The tools, knowledge, and services you need to get the most out of your technology investment are included as part of your CargoWise One solution. All support materials have been localized to meet your specific needs through our carefully selected global partner program.","shortDescription":"CargoWise One is a single-platform software solution designed to increase your productivity and improve integration, automation, and communication with the supply chain. ","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":16,"sellingCount":16,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"CargoWise","keywords":"your, CargoWise, business, With, global, supply, operations, chain","description":"The Single-Platform Solution That Puts Productivity at the Center of the Supply Chain\rCargoWise One is a single-platform software solution designed to increase","og:title":"CargoWise","og:description":"The Single-Platform Solution That Puts Productivity at the Center of the Supply Chain\rCargoWise One is a single-platform software solution designed to increase","og:image":"https://old.b4r.io/fileadmin/user_upload/CargoWise.jpg"},"eventUrl":"","translationId":1592,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":75,"title":"ERP - Enterprise Resource Planning","alias":"erp-enterprise-resource-planning","description":"ERP (англ. Enterprise Resource Planning, планирование ресурсов предприятия) — организационная стратегия интеграции производства и операций, управления трудовыми ресурсами, финансового менеджмента и управления активами, ориентированная на непрерывную балансировку и оптимизацию ресурсов предприятия посредством специализированного интегрированного пакета прикладного программного обеспечения, обеспечивающего общую модель данных и процессов для всех сфер деятельности. ERP-система — конкретный программный пакет, реализующий стратегию ERP.\r\n\r\nКонцепция ERP сформулирована в 1990 году аналитиком Gartner как видение развития методик MRP II и CIM (англ.)\r\n\r\nВнедрение ERP-системы считается фактически необходимым условием для публичной компании и, начиная с конца 1990-х годов, ERP-системы, изначально внедрявшиеся только промышленными предприятиями, эксплуатируются большинством крупных организаций вне зависимости от страны, формы собственности, отрасли.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/ERP","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/ERP.png"},{"id":359,"title":"Order Management","alias":"order-management","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/order-management.png"},{"id":357,"title":"Procurement","alias":"procurement","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/procurement-management.png"},{"id":73,"title":"SCM - Supply Chain Management","alias":"scm-supply-chain-management","description":"Управление цепями поставок (англ. supply chain management, SCM) — управленческая концепция и организационная стратегия, заключающаяся в интегрированном подходе к планированию и управлению всем потоком информации о сырье, материалах, продуктах, услугах, возникающих и преобразующихся в логистических и производственных процессах предприятия, нацеленном на измеримый совокупный экономический эффект (снижение издержек, удовлетворение спроса на конечную продукцию).\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A3%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D1%86%D0%B5%D0%BF%D1%8F%D0%BC%D0%B8_%D0%BF%D0%BE%D1%81%D1%82%D0%B0%D0%B2%D0%BE%D0%BA","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/SCM.png"},{"id":349,"title":"Inventory Management","alias":"inventory-management","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/stock-management.png"},{"id":345,"title":"Logistics","alias":"logistics","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/Logistics.png"},{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"Система управления взаимоотношениями с клиентами (CRM, CRM-система, сокращение от англ. 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Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png"},{"id":152,"title":"Contact Center","alias":"contact-center","description":"A call centre or call center is a centralised office used for receiving or transmitting a large volume of requests by telephone. An inbound call centre is operated by a company to administer incoming product support or information inquiries from consumers. Outbound call centers are operated for telemarketing, solicitation of charitable or political donations, debt collection and market research. A contact centre is a location for centralised handling of individual communications, including letters, faxes, live support software, social media, instant message, and e-mail.\r\n\r\nA call centre has an open workspace for call centre agents, with work stations that include a computer for each agent, a telephone set/headset connected to a telecom switch, and one or more supervisor stations. It can be independently operated or networked with additional centres, often linked to a corporate computer network, including mainframes, microcomputers and LANs. Increasingly, the voice and data pathways into the centre are linked through a set of new technologies called computer telephony integration.\r\n\r\nThe contact centre is a central point from which all customer contacts are managed. Through contact centres, valuable information about company are routed to appropriate people, contacts to be tracked and data to be gathered. 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Using our customer analytics and machine learning capabilities, you can better understand and predict customer satisfaction, measure performance, and uncover actionable insights across your data.\r\n<span style=\"font-weight: bold;\"><br /></span> <span style=\"font-weight: bold;\">Our people are your people</span> Zendesk Support is backed up by a team of experts. Our Advocate Team offers worldwide support across email, phone, and chat – helping you solve problems, not just tickets. Our Success Team can also work as an extension of your team. Through focused service engagements, we can set goals and create strategies across all stages of growth to optimize the experience for your customers.\r\n\r\n\r\n<b>The interface is the place</b>\r\nWhen you can access all relevant data and activity from a single interface, it’s easy for teams to track customer conversations and pick up where they left off. With Zendesk Support, you have everything you need for better customer conversations, all in one place.\r\n\r\n\r\n<b>Multichannel</b>\r\nZendesk Support brings conventional and emerging channels together, making it easy to connect with customers on their own terms.\r\n\r\n\r\nMultilingual\r\nLocalized support content in over 40 languages can be dynamically applied everywhere – automations, macros, triggers, and knowledge base articles.\r\n\r\n\r\nMultibrand\r\nUnique help centers, support channels, and business rules for multiple brands, regions, or products managed within a single help desk.\r\n\r\n<b>Business Rules</b>\r\nInitiate process triggered by ticket changes or time-based conditions. Start with our built-in best practices and customize to fit any workflow, from simple to the most complex.\r\n\r\n\r\n<b>Macros</b>\r\nCreate and share macros in order to quickly respond with a standard response and set of actions to common requests.\r\n\r\n\r\n<b>Views</b>\r\nCustomizable views let agents see their queue based on ticket status, assignee, group, or other conditions.\r\n\r\n\r\n<b>Ticket forms</b>\r\nDynamic request forms quickly give agents the right context, so they’re prepared to offer personalized customer support.\r\n\r\n\r\nOn schedule\r\nCoordinate your team’s efforts with scheduled business hours, time tracking, and SLAs measured to the minute to ensure you don’t miss a beat.\r\n\r\n\r\n<b>Collaboration</b>\r\nAgents can CC coworkers and share information using internal notes on tickets. Live editing shows who is viewing a ticket and any changes they make in real-time.\r\n\r\n","shortDescription":"Zendesk Support is a beautifully simple system for tracking, prioritizing, and solving customer support tickets","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":8,"sellingCount":7,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Zendesk Support","keywords":"with, agents, Zendesk, customer, support, Support, your, customers","description":"Customer service for humans\rBuild trust with customers by offering responsive, personalized, support on the channels they prefer.\r\rPowerfully productive agents","og:title":"Zendesk Support","og:description":"Customer service for humans\rBuild trust with customers by offering responsive, personalized, support on the channels they prefer.\r\rPowerfully productive agents","og:image":"https://old.b4r.io/fileadmin/user_upload/Zendesk.png"},"eventUrl":"","translationId":1343,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":3,"title":"CRM"}],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"Система управления взаимоотношениями с клиентами (CRM, CRM-система, сокращение от англ. Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png"},{"id":341,"title":"Customer Service","alias":"customer-service","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/customer-service.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":1344,"logoURL":"https://old.b4r.io/fileadmin/user_upload/Zendesk.png","logo":true,"scheme":false,"title":"Zendesk Guide","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"zendesk-guide","companyTitle":"Zendesk","companyTypes":["supplier","vendor"],"companyId":4140,"companyAlias":"zendesk","description":"\r\n \r\n<span style=\"font-weight: bold;\">Grow what you know</span>\r\nCapture your agents’ collective knowledge and build on it over time to respond to support requests more effectively.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Give them the good stuff</span>\r\nGive customers the most relevant answers and information automatically—and in context—for a faster self-service experience.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Be better with bots</span>\r\nAI powered Answer Bot* can resolve high-frequency, low-touch tickets by sending customers relevant articles while they wait for an agent.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Get smarter as you go</span>\r\nMeasure and score the popularity and effectiveness of your content to see what needs work, and what you should write next.\r\n \r\n \r\n<span style=\"font-weight: bold;\">A powerful pair</span>\r\nZendesk Support works with Guide to make your knowledge base smarter. When customers use self-service, Guide tracks that activity and sends it to Support in the form of contextual insights in Pathfinder that help agents analyze customer activity and solve tickets faster. This info is fed back into Guide, which continuously improves and refines the info it offers to both agents and customers.\r\n \r\n<span style=\"font-weight: bold;\">You have what it takes</span>\r\nWith Guide, setting up a well-stocked knowledge base is easy. The Knowledge Capture app allows agents to turn every customer interaction into new content, flag old content for improvements, and even search for articles to share in tickets. This continuous feedback loop creates a treasure trove of knowledge for agents—both new and old—and helps get your self-service up and running right out of the gate.\r\n \r\n<span style=\"font-weight: bold;\">Know thy self-service</span>\r\nGuide lets you create a single version of your content and then distribute it everywhere at once. You don’t have to worry about device incompatibility or what version of content is out in the wild. Articles are automatically optimized so they’re easy to find on search engines or on your own help center. And with Zendesk Embeddables, the most relevant articles are matched and recommended to customers based on their browsing activity.\r\n \r\n<span style=\"font-weight: bold;\">Thanks a bot</span>\r\nThe Guide Answer Bot lends agents a helping hand, reducing their workload and freeing them up to focus on problems that require a human touch. Using artificial intelligence, Answer Bot automatically resolves high-frequency and low-touch tickets by suggesting relevant articles to customers while they wait for an agent. And Answer Bot keeps getting smarter. It learns from each customer interaction and trains itself to deliver more relevant and customized content with each solved ticket.\r\n \r\n<span style=\"font-weight: bold; text-decoration-line: underline;\"> Knowledge base</span>\r\n<span style=\"font-weight: bold;\">Control access</span>\r\nYou choose who can view your knowledge base. Keep some content for your agents only, require registration, or open it up to the public in your help center.\r\n \r\n<span style=\"font-weight: bold;\">Rich text editor</span>\r\nCreate articles including media like photos and video with our WYSIWYG editor. It’s as familiar as the applications you use in your personal life.\r\n \r\n<span style=\"font-weight: bold;\">Structured content, unlimited articles</span>\r\nOrganize your articles in multiple levels—including Categories and Sections—so it’s easy for your customers to find what they need.\r\n \r\n<span style=\"font-weight: bold;\">Lists and labels</span>\r\nGet an overview of all your published and unpublished knowledge base content with customized article lists, and then refine that view with search, filters, and article labels.\r\n \r\n<span style=\"font-weight: bold;\">Restore deleted content</span>\r\nAll your content is archived, so even if you delete something by accident, you can get it back.\r\n \r\n<span style=\"font-weight: bold;\">Content history</span>\r\nUnderstand how your knowledge base content evolves over time. See a list of edits and changes, so you can always be up to date with the latest revisions.\r\n \r\nThink globally\r\nLocalize your content in 40+ languages so you can serve customers in their native language.\r\n \r\n<span style=\"font-weight: bold; text-decoration-line: underline;\">Agent efficiency</span>\r\n<span style=\"font-weight: bold;\">Knowledge Capture App</span>\r\nWith Guide, you can leverage your team’s collective knowledge. Agents can create new content, link articles into tickets, and flag content for improvements, directly from their Zendesk Support agent interface.\r\n \r\n<span style=\"font-weight: bold;\">A built-in resource</span>\r\nWhile solving tickets, agents can reference answers and info from your agent knowledge base. You can also keep training documents in a central location for easy access during onboarding and beyond.\r\n \r\n<span style=\"font-weight: bold;\">Instant customer context</span>\r\nThe Pathfinder app for Zendesk Support provides context on how a customer used self-service prior to submitting a ticket. With that info an agent can get a better understanding of the customer’s intent, and provide better answers and resolve issues faster.\r\n \r\n<span style=\"font-weight: bold; text-decoration-line: underline;\"> Self-service</span>\r\n<span style=\"font-weight: bold;\">A beautiful help center for any device</span>\r\nLet customers help themselves to your knowledge base content with a customized, mobile responsive help center.\r\n \r\n<span style=\"font-weight: bold;\">Help where it’s needed</span>\r\nEmbed your help center natively on your website with the Web Widget or within your mobile app so customers don’t have to leave when they need help. \r\n \r\n<span style=\"font-weight: bold;\">Effortless and relevant</span>\r\nUse Contextual Help in the Web Widget to suggest relevant articles based on the page the customer is currently viewing, before they even lift a finger to type out a search.\r\n \r\n<span style=\"font-weight: bold;\">Answer Bot</span>\r\nPowered by artificial intelligence to automatically respond to emails with relevant help center articles, solving customer requests while they wait for an agent. \r\n \r\n<span style=\"font-weight: bold; text-decoration-line: underline;\">Publishing</span>\r\n<span style=\"font-weight: bold;\">SEO ready</span>\r\nGuide is optimized so search engines can understand your content and customers can find answers no matter where they look for them. And Guide automatically updates your sitemap so there’s no need to call a developer.\r\n \r\n<span style=\"font-weight: bold;\">Custom themes</span>\r\nGuide allows for customizable themes, giving you full control over the look and feel of your help center. Your web developers can easily work with HTML, CSS, and Javascript to match your brand.\r\n \r\n<span style=\"font-weight: bold;\">Multibrand</span>\r\nCreate multiple help centers or knowledge bases to serve various audiences, regions, or brands. Each one is separate so you can set different permissions, create unique URLs, and customize themes to match.\r\n \r\n<span style=\"font-weight: bold; text-decoration-line: underline;\"> Community</span>\r\n<span style=\"font-weight: bold;\">Forums</span>\r\nCapture the voice of your customer with our community forums. Empower customers to interact with each other and provide feedback about what works and what doesn’t. \r\n \r\n<span style=\"font-weight: bold;\">Moderation tools</span>\r\nGuide can direct all new and edited end-user content to a queue to be reviewed before publishing. You can choose to have all posts and comments sent to the queue, or filter for content that contains specific words.\r\n \r\n<span style=\"font-weight: bold;\">User Profiles</span>\r\nDisplay user information, activity, and recent contributions. Help center profiles also enable users to follow one another and get notifications of new articles, posts, and comments for anyone they follow.\r\n<span style=\"font-weight: bold; text-decoration-line: underline;\"> </span>\r\n<span style=\"font-weight: bold; text-decoration-line: underline;\"> Customer portal</span>\r\n<span style=\"font-weight: bold;\">Request form</span>\r\nLet customers escalate a question by embedding a request form directly in your help center. Capture relevant information with custom form fields about their issue so you can solve their requests faster.\r\n \r\n<span style=\"font-weight: bold;\">Personalized portal</span>\r\nProvide a dedicated space for your customers to manage their support requests and their contributions to your community. Learn how the Guide customer portal works.\r\n \r\n<span style=\"font-weight: bold; text-decoration-line: underline;\"> Reporting</span>\r\n<span style=\"font-weight: bold;\">Gather intel</span>\r\nGuide reporting tracks how people are reacting to your content on help center, Web Widget, and in mobile apps. The data can tell you the number of new articles and questions created, how many users have viewed them, and the total number of votes, subscriptions, and comments.\r\n \r\n<span style=\"font-weight: bold;\">Find your blind spot</span>\r\nSee what search terms customers are looking for, and whether those searches come up empty. You can add new content or update the language you use in existing content to help customers find what they need.\r\n \r\n<span style=\"font-weight: bold;\">Integration with Google Analytics</span>\r\nGoogle Analytics has tools for everything when you integrate it with Guide. From search analytics to ticket-deflection tracking, you can use it to improve your self-service and make it easier for customers to find answers. \r\n \r\n<span style=\"font-weight: bold;\">Monitor Answer Bot productivity</span>\r\nMeasure the effectiveness of your content bot with a pre-configured dashboard. Learn what works to increase ticket deflection and how to improve the relevance of your self-service content.\r\n","shortDescription":"Zendesk Guide is a smart knowledge base that helps tap into that institutional knowledge and puts it to work. 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And since it’s the only knowledge base native to Zendesk, it integrates seamlessly with Zendesk Support.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":4,"sellingCount":3,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Zendesk Guide","keywords":"your, content, with, customers, Guide, help, articles, what","description":"\r \rGrow what you know\rCapture your agents’ collective knowledge and build on it over time to respond to support requests more effectively.\r ","og:title":"Zendesk Guide","og:description":"\r \rGrow what you know\rCapture your agents’ collective knowledge and build on it over time to respond to support requests more effectively.\r ","og:image":"https://old.b4r.io/fileadmin/user_upload/Zendesk.png"},"eventUrl":"","translationId":1345,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":3,"title":"CRM"}],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"Система управления взаимоотношениями с клиентами (CRM, CRM-система, сокращение от англ. 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Customers are 3X more likely to make a purchase when you reach out with a chat.</li>\r\n<li>Less wait, more happy. Chat and messaging let agents help more customers in less time, which means happier customers more of the time.</li>\r\n</ul>\r\n\r\n \r\n<span style=\"font-weight: bold;\">PROACTIVE ENGAGEMENT</span>\r\nReach out and talk to customers before they even ask a question. Innovative clothing rental company Le Tote uses an automated trigger to offer help to customers who are lingering on the checkout page. By proactively engaging customers during the buying process, Le Tote is able to reduce cart abandonment and increase conversions.\r\n<span style=\"font-weight: bold;\"> </span>\r\n<span style=\"font-weight: bold;\">POWERFUL METRICS</span>\r\nAnalytics plays an important role in chat and messaging. It sheds light on customer satisfaction, agent performance, and helps identify issues before they become problems. Better numbers and quality reports let you measure successes and stay on target.\r\n \r\n<span style=\"font-weight: bold;\">Wherever you go, there they are</span>\r\nChat and Message allow your agents to engage customers over websites, mobile apps, and popular messaging apps like Facebook Messenger, Twitter, and LINE. That means you can build relationships with customers in the places they prefer.\r\n \r\n<span style=\"font-weight: bold;\">MULTICHANNEL</span>\r\nCustomer support isn’t limited to chat. The Zendesk platform lets agents switch between serving chats, phone calls, emails, or social media messages. And with the Zendesk Web Widget, customers can ask for help or find the answers themselves, all without interrupting their shopping experience.\r\n \r\n<span style=\"font-weight: bold;\">ENGAGE</span>\r\nCustomers are three times more likely to make a purchase when you proactively send them a message. Using Chat, you can track your customers and engage them at just the right moment.\r\n \r\n<span style=\"font-weight: bold;\">Triggers</span>\r\nSend targeted and behavior-based messages to customers. For example, you can help customers complete their purchase by automatically reaching out with a chat.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Pre-chat forms</span>\r\nAsk your visitors for their contact information before starting a chat. This helps you triage chat requests and prioritize high-value customers.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Visitor list</span>\r\nFishing charter company Fishfishme uses Chat to monitor its website visitors and the pages they are browsing. This lets them target specific users and offer help when they need it.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Offline forms</span>\r\nYour website never sleeps – even if you do. Leave offline forms enabled on your website and ensure customers can contact you while you are away.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Chat ratings</span>\r\nChat offers the highest satisfaction rating of any support channel, but there’s always room for improvement. Use chat ratings to gather feedback and continue to improve your performance.\r\n \r\n \r\n<span style=\"font-weight: bold;\">File sending</span>\r\n“A picture is worth a thousand words.” It’s a cliché, but in customer support it never gets old. Share any file with your customer—a screenshot, a product guide, even an animated GIF—and solve problems faster.\r\n \r\n<span style=\"font-weight: bold;\">ANALYZE</span>\r\n \r\n\r\n<ul>\r\n<li><span style=\"font-weight: bold;\">Chat and agent reports:</span> Track your chat volume, monitor agent productivity, and analyze metrics to anticipate customer needs and increase satisfaction.</li>\r\n<li><span style=\"font-weight: bold;\">Real-Time Monitor:</span> Monitor live data on chat volume, visitor experience, and agent performance.</li>\r\n<li><span style=\"font-weight: bold;\">Conversion tracking:</span> Create business goals to measure how often your customers complete target objectives—like making a purchase or signing up for your newsletter.</li>\r\n</ul>\r\n\r\n \r\n \r\n \r\n<span style=\"font-weight: bold;\">CUSTOMIZE</span>\r\n\r\n<ul>\r\n<li><span style=\"font-weight: bold;\">Good looking out.</span> The chat widget is an important brand touchpoint. Make sure it looks like you, so customers know who they’re talking to.</li>\r\n<li><span style=\"font-weight: bold;\">Chat Badge.</span> Our customizable Chat Badges let you put an inviting face on the chat widget. Choose from different layouts and themes, or even change the picture completely. The choice is yours.</li>\r\n<li><span style=\"font-weight: bold;\">Web SDK.</span> Build a fully customized end-user facing chat widget to offer visitors a unique and consistent experience.</li>\r\n<li><span style=\"font-weight: bold;\">Third-party services. </span>Chat can be added to any CMS including WordPress, Drupal, Joomla, Wix, SquareSpace, Shopify, Prestashop and Magento. </li>\r\n</ul>\r\n\r\n \r\n<span style=\"font-weight: bold;\">ORGANIZE</span>\r\n\r\n<ul>\r\n<li>Delivering quality support while growing your business can be hard. Our sophisticated workflow management features makes things easier.</li>\r\n<li><span style=\"font-weight: bold;\">Chat Routing.</span> Automatically assign incoming chats to active agents. This ensures your customers receive prompt support and your agents aren’t overloaded.</li>\r\n<li><span style=\"font-weight: bold;\">Chat Tags.</span> Add tags to your chats, give your conversations context, and better understand your customers.</li>\r\n<li><span style=\"font-weight: bold;\">Departments.</span> Organize your agents into different teams based on skills, language, expertise, or even brand.</li>\r\n<li><span style=\"font-weight: bold;\">Operating Hours. </span>Create a daily or weekly schedule for the chat widget and only appear online during your business hours.</li>\r\n<li><span style=\"font-weight: bold;\">Shortcuts.</span> Create templated responses for common requests and deliver swift replies to customers.</li>\r\n<li><span style=\"font-weight: bold;\">Roles and Permissions.</span> Specify granular permissions for agents, and control what they have access to in Zendesk Chat.</li>\r\n</ul>\r\n\r\n \r\n<span style=\"font-weight: bold;\">GO SOCIAL</span>\r\n\r\n<ul>\r\n<li>Zendesk Message lets your Chat agents connect with customers on messaging apps in a scalable, efficient way. Agents can manage multiple messaging profiles on one dashboard, get historical context on customer conversations, and transfer customer questions from your chatbot into Message.</li>\r\n<li><span style=\"font-weight: bold;\">Multi-profile linking.</span> Link multiple profiles from Facebook, Twitter, and Line. Funnel all conversations to a central location for your agents to manage.</li>\r\n<li><span style=\"font-weight: bold;\">Timeline.</span> Jump back to different points in a customer’s conversation history at the click of a button.</li>\r\n<li><span style=\"font-weight: bold;\">Chatbot handover.</span> Bring questions from your chatbot over to Message when customers ask to speak to an agent. <span style=\"font-style: italic;\">This feature is currently only available for Message, not Chat.</span></li>\r\n</ul>\r\n\r\n \r\n<span style=\"font-weight: bold;\">MOBILE</span>\r\n\r\n<ul>\r\n<li><span style=\"font-weight: bold;\">Mobile chat SDK.</span> Add live chat to your mobile app using our </li>\r\n<li>developer-friendly SDK. With just a few lines of code, your customers can ask for help without ever leaving your app.</li>\r\n<li><span style=\"font-weight: bold;\">Mobile optimized widget.</span> The chat widget is optimized for any and all screen sizes, ensuring your customer has a consistent experience across all their devices.</li>\r\n<li><span style=\"font-weight: bold;\">Mobile apps.</span> Chat apps for Android and iPhone keep support going when agents are on the move.</li>\r\n</ul>\r\n\r\n","shortDescription":"Zendesk Chat - reach your customers, instantly via web, mobile, and messaging. Add chat to your website or connect your messaging channels and start talking to customers in minutes. Chat and Message let you help customers in real time, which increases customer satisfaction. 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With full customer history, automatic ticket creation, and call recording, agents can focus on conversations instead of workflow.\r\n\r\n<span style=\"font-weight: bold;\">Text by Zendesk</span>\r\n<ul><li><span style=\"font-weight: bold;\">Skip the small talk.</span> For quick questions and easy updates, start texting with your customers. Text lets agents receive texts, automate alerts, and send proactive messages. Each conversation becomes a ticket — with built-in workflows, reporting, and full customer history. Best of all, there’s no coding or additional software required.</li><li><span style=\"font-weight: bold;\">Keep in touch.</span> Having the right tools is the key to keeping phone support running smoothly. Talk offers flexible IVR, group routing, and real-time queue monitoring to avoid bottlenecks. And with analytics that deliver insight into what’s happening, support teams can continue to provide flexible, powerful support as businesses grow and change.</li><li><span style=\"font-weight: bold;\">Come as you are.</span> Talk is a VoIP system, so setup only takes a few minutes. There’s no need to hire additional technicians, retrain agents, or engage new vendors. The only thing a support team needs to get started is an internet connection, a headset, and ears that are ready to listen.</li></ul>\r\n\r\n<span style=\"font-weight: bold;\">The basics</span>\r\n<ul><li><span style=\"font-weight: bold;\">Local and toll-free numbers. </span>Choose a toll free or local number from over 40 countries or port in an existing number.</li><li><span style=\"font-weight: bold;\">Inbound and outbound calling. </span>Receive unlimited inbound calls from customers. Follow up or provide proactive support with outbound calls.</li><li><span style=\"font-weight: bold;\">Unlimited concurrent calls.</span> Make and receive unlimited concurrent calls to support multiple conversations with one phone number.</li><li><span style=\"font-weight: bold;\">Voicemail.</span> Allow customers to leave voicemails that create tickets with optional transcriptions. Create custom triggers and workflows for quick follow-up and resolution.</li><li><span style=\"font-weight: bold;\">Customized greetings.</span> Offer branded or localized experiences with multiple greetings for different brands, departments and phone numbers. Record new messages or upload existing audio files for voicemail greetings, available agents, wait, hold and IVR messages.</li></ul>\r\n\r\n<span style=\"font-weight: bold;\">Making and taking calls</span>\r\n<ul><li>Browser-based. Answer or make calls in the Zendesk browser, without any additional phone hardware or equipment.</li><li>Forward to phone. Forward calls to an external number, providing agents the flexibility to take calls from mobile phones or landlines.</li><li>Automatic ticket creation. Zendesk automatically turns calls and voicemails into tickets for easy record keeping and issue resolution.</li><li>Warm transfer. Warm transfer lets agents consult with a new agent before handing off, to make sure the receiving agent is available and ready to help.</li><li>Call control. Mute and unmute as needed from the call console. Place a caller on hold from the call console to consult with another agent or track down other information.</li><li>Call recording. Record inbound and outbound calls for easy reference, troubleshooting and QA.</li><li>Caller ID and history. Automatically surface customer details, including full interaction history from previous emails, chats and other channels, for seamless and personal support.</li></ul>\r\n\r\n<span style=\"font-weight: bold;\">Routing and queueing calls</span>\r\n<ul><li>IVR systems. Route customers to the right agent or department and provide recorded responses for frequently asked questions with multi-level interactive voice response (IVR) systems.</li><li>Group routing. Group routing directs calls to specific groups or a set of groups in Zendesk, so that callers are connected with the right agent.</li><li>Round-robin routing. Ensure that calls are always routed to an available agent rather than being lost or sent to voicemail and evenly distributed among support team members.</li><li>Call queues. Set a maximum wait time and queue size to determine how many incoming callers will be kept waiting for an available agent. New calls that exceed the limits are directed to voicemail.</li><li>Business hours. Define business hours to let customers know your phone support availability. Calls received outside of business hours are sent to voicemail.</li><li>Callback from queue. Allow customers to request a callback instead of waiting in a queue for a live agent.</li></ul>\r\n\r\n<span style=\"font-weight: bold;\">Text</span>\r\n<ul><li>Local and toll-free numbers. Choose a toll-free or local number for text support. Where available, use the same phone number for Talk and Text.</li><li>Inbound SMS. Receive and respond to inbound text (SMS, or short message service) messages from customers. Inbound texts automatically create tickets, and agent replies are sent as texts.</li><li>Inbound MMS. Receive inbound MMS (multimedia messaging service) so customers can send you photos and emojis.</li><li>Outbound SMS. Send outbound texts in response to your customers’ texts, or create tickets to send proactive outbound texts using triggers and notifications.</li><li>SMS notifications. Use triggers to automatically send SMS notifications to customers or agents based on ticket actions.</li><li>Support workflow. Apply time-saving tools like macros, triggers, and other business automations — so you can scale up your text support easily.</li><li>Views and Reporting. Text is a channel inside Zendesk Support, so you can manage text support with views and ticket-level reporting.</li></ul>\r\n\r\n<span style=\"font-weight: bold;\">Monitoring and Reporting</span>\r\n<ul><li>Real-time dashboards. Zendesk supports real-time decisions with real-time call data. Interactive dashboards crunch team data down to a granular level, including wait time, hold time, and abandoned calls, so managers can adapt in-the-moment to fluctuations in call volume.</li><li>Advanced analytics. Track and measure operational performance. Insights help you understand how voice support fits into your multi-channel support strategy.</li><li>Call monitoring and barging. Ensure call quality and train agents – managers may listen or "barge" into ongoing calls between customers and agents.</li></ul>\r\n\r\n<span style=\"font-weight: bold;\">Reliability and Services</span>\r\n<ul><li>Failover. Failover automatically forwards incoming calls to an alternate number in the unlikely event of a Zendesk outage, ensuring important calls always come through.</li><li>Global Low Latency. Zendesk Talk is built on enterprise-grade technology with Global Low Latency (GLL) architecture and redundant, clustered architecture for enhanced reliability and high availability.</li><li>Talk Usage 99.95% SLA. We back our 99.95% usage SLA with service credits and help teams troubleshoot and prevent outages with monthly diagnostics.</li><li>Twilio infrastructure. 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Other terms commonly associated with VoIP are IP telephony, Internet telephony, broadband telephony, and broadband phone service.\r\n\r\nThe term Internet telephony specifically refers to the provisioning of communications services (voice, fax, SMS, voice-messaging) over the public Internet, rather than via the public switched telephone network (PSTN). The steps and principles involved in originating VoIP telephone calls are similar to traditional digital telephony and involve signaling, channel setup, digitization of the analog voice signals, and encoding. Instead of being transmitted over a circuit-switched network, however, the digital information is packetized, and transmission occurs as IP packets over a packet-switched network. 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Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png"},{"id":152,"title":"Contact Center","alias":"contact-center","description":"A call centre or call center is a centralised office used for receiving or transmitting a large volume of requests by telephone. An inbound call centre is operated by a company to administer incoming product support or information inquiries from consumers. Outbound call centers are operated for telemarketing, solicitation of charitable or political donations, debt collection and market research. A contact centre is a location for centralised handling of individual communications, including letters, faxes, live support software, social media, instant message, and e-mail.\r\n\r\nA call centre has an open workspace for call centre agents, with work stations that include a computer for each agent, a telephone set/headset connected to a telecom switch, and one or more supervisor stations. It can be independently operated or networked with additional centres, often linked to a corporate computer network, including mainframes, microcomputers and LANs. Increasingly, the voice and data pathways into the centre are linked through a set of new technologies called computer telephony integration.\r\n\r\nThe contact centre is a central point from which all customer contacts are managed. Through contact centres, valuable information about company are routed to appropriate people, contacts to be tracked and data to be gathered. 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Оказания им услуг и ведения складского учета. Отслеживание доходов и расходов. Постановка и контроль задач.\r\n \r\n<span style=\"font-weight: bold;\">Автоматизация</span>\r\nВсе рутинные операции автоматизированы. Отслеживания передвижения товаров, обработка прайсов поставщиков, интеграция с бухгалтерией, службами доставки и взаимодействие с партнерами.\r\n \r\n<span style=\"font-weight: bold;\">Современный подход</span>\r\nРабота в браузере с любого современного устройства и любого уголка мира. Возможность реализации любого пожелания клиента. Шифрование данных и резервное копирование.\r\n \r\n<span style=\"font-weight: bold;\">Какие задачи Астерил решает в Вашем бизнесе </span>\r\n\r\n<ul>\r\n<li>взаимоотношения с клиентами</li>\r\n<li>необходимая аналитика</li>\r\n<li>финансовый учет</li>\r\n<li>продажи</li>\r\n<li>интеграция с другими системами</li>\r\n<li>работа с мобильных устройств</li>\r\n</ul>\r\n\r\n \r\n<span style=\"font-weight: bold;\">6 причин обратиться именно к нам </span>\r\n\r\n<ul>\r\n<li>Отсутствие ежемесячной оплаты, одна цена для любого количества сотрудников</li>\r\n<li>Реализация любых бизнес-процессов, алгоритмов и формул для Вашего бизнеса</li>\r\n<li>100% внедрение</li>\r\n<li>Интеграция с любыми сервисами (E-mail, Viber, WhatsApp, 1C, телефония и т.д.)</li>\r\n<li>За счет наработанного кода сможем предложить хорошую стоимость и проверенные решения</li>\r\n<li>Наши аналитики возьмут на себя большую часть работы по анализу потребностей Вашего бизнеса</li>\r\n</ul>\r\n","shortDescription":"Asteril CRM - простой инструмент для отдела продаж","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":17,"sellingCount":7,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Asteril CRM (Астерил)","keywords":"любого, интеграция, клиентами, Вашего, Астерил, бизнеса, количества, Реализация","description":"Комплексное решение\rВ нашей CRM объединён функционал поиска и взаимодействия с клиентами. 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Keep your sales team focused on the highest value leads and deals through automated scoring rules informed by Base's full-funnel analytics.\r\n<span style=\"font-weight: bold;\">Turn Customers into Advocates</span>\r\nHappy customers not only buy more but also promote your product or service to others. Base provides the foundation for managing relationships and delivering customer happiness at scale.\r\n<span style=\"font-weight: bold;\">Enable a Mobile Sales Team</span>\r\nBase's #1 rated mobile sales application pairs enterprise-grade functionality with a consumer-grade user interface to deliver the best mobile sales experience available today.\r\n\r\n<span style=\"font-weight: bold;\">Drive Sales Actions with Data</span>\r\nImprove your sales process with Base insights that are easily accessible to all levels of the organization. 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Insightly can help you capture more leads, no matter where they come from. Scan business cards with our mobile CRM app, add lead capture forms to your website, turn emails into new leads with Gmail and Outlook add-ins, or import new leads from hundreds of other applications with ease.\r\nLead Routing. Insightly tracks the most relevant lead information, including a rich activity timeline of marketing campaign source origin, emails, phone calls, meetings and tasks. Automatically route leads to the right person, in real time, so sales reps follow up on the right leads while they’re still hot.\r\nOpportunity Management. Accelerate the sales process at every step so you can see at a glance the last actions on an opportunity, as well as next steps for moving every deal forward. Send off sales-ready emails from automated templates with just one click. Be alerted when a customer opens or clicks an email – all from within a sales opportunity.\r\nWorkflow Automation. Complex multi-step business processes can be modelled and automated with Insightly workflow automation. Create email alerts for assigned opportunities, create or update records, or generate tasks for others when opportunities are won. You can even execute custom business logic to sync external systems from SAP, Oracle and others. Insightly intelligently works in the background to orchestrate and coordinate your processes so nothing is missed.\r\nSend, Track and Save Emails. Create and send emails from within Insightly in a few clicks, or send out bulk emails to a list of contacts or leads with ease. Insightly tracks email delivery to customers in real-time and notifies you when they are opened, forwarded or clicked. We even monitor open and click statistics for all email templates, so you can choose the best template at a glance for outgoing emails.\r\nBUILD RELATIONSHIPS\r\nComprehensive Contact Management. Access everything you need to know about a lead or customer from a single page. Get a 360 view of a contact’s communications history, key relationships, events and tasks, social profiles, sales opportunities and project involvement. Insightly gives you the complete contact management picture whether you’re in the office or on the go. Our free mobile CRM app puts prospect and customer insights at your fingertips.\r\nDiscover Richer Relationships. Insightly uses a unique relationship graph engine to automatically capture the links between contacts, organizations and the business relationships they share, whenever Gmail or Microsoft emails are saved to Insightly. We extend network connections by linking contacts to sales opportunities, projects, and day-to-day communications. So you can craft more persuasive and personalized pitches… using details directly from customer relationship history.\r\nAutomatically Populate Social Profiles. Insightly can automatically add social profiles and profile pictures from popular social networks when contacts are added to Insightly, giving you more insight into customer and partner interests. From a database of over 500 million social profiles, Insightly can accurately link social profiles to contacts and companies with just an email address or a website.\r\nGmail and Outlook Integration. Our award winning integrations inside Gmail and Outlook mean you don’t need to leave your email client to update your CRM. Create/update contacts, organizations, opportunities and projects. Or assign tasks and attach files, all without having to jump into another app. Boost productivity, schedule emails for sending, and even track email opens and clicks right from Outlook and Gmail.\r\nMobile CRM App. Work from anywhere with our Android and iOS apps. Prepare for meetings by reviewing contact information, social profile connections, past work performed and won deals. 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Making CRM Simple\r\n<ul>\r\n<li>Easy to use Cloud CRM for B2B</li>\r\n<li>Designed for small businesses</li>\r\n<li>Train your staff in minutes</li>\r\n</ul>\r\nEmail Marketing Built-in\r\n<ul>\r\n<li>Send emails directly from your CRM</li>\r\n<li>No need for a 3rd party email provider</li>\r\n<li>Everything you need in one place</li>\r\n</ul>\r\nFree Service & Support\r\n<ul>\r\n<li>Free customer service and support</li>\r\n<li>Free webinars and tutorials</li>\r\n<li>Step-by-step guides on all features</li>\r\n</ul>\r\nScalable CRM\r\n<ul>\r\n<li>CRM that grows with your business</li>\r\n<li>Packages to suit your budget</li>\r\n<li>Monthly or annual billing</li>\r\n</ul>\r\nCustom CRM\r\n<ul>\r\n<li>Customise to your business needs</li>\r\n<li>Create custom fields and tables</li>\r\n<li>Edit fields to easily find your data</li>\r\n</ul>\r\nCloud CRM Software\r\n<ul>\r\n<li>Access anywhere from any device</li>\r\n<li>Nothing to install, nothing to maintain</li>\r\n<li>Available 24 / 7 / 365</li>\r\n<li>CRM Custom Report Writers</li>\r\n</ul>\r\nCustom Reports\r\n<ul>\r\n<li>Powerful sales and marketing insight</li>\r\n<li>In-depth reports and sales forecasts</li>\r\n<li>Available in all price plans</li>\r\n</ul>\r\nTwo-Way MailSync™\r\n<ul>\r\n<li>Capture emails to and from contacts</li>\r\n<li>Record email in account timelines</li>\r\n<li>Synchronises in real-time</li>\r\n</ul>\r\nSecurity Permissions\r\n<ul>\r\n<li>Control access to your data</li>\r\n<li>Set staff permission levels</li>\r\n<li>Available in Professional and Enterprise plans</li>\r\n<li>Sales and Marketing School</li>\r\n</ul>\r\nSales & Marketing School\r\n<ul>\r\n<li>Regular sales and marketing articles</li>\r\n<li>Useful resource for small businesses</li>\r\n<li>Register to receive our updates</li>\r\n</ul>\r\n5 Star Reviews\r\n<ul>\r\n<li>Five Star CRM software reviews</li>\r\n<li>Read what our customers say</li>\r\n<li>Expert software recommendations</li>\r\n</ul>\r\nAccounting Software\r\n<ul>\r\n<li>Integration with accounting software</li>\r\n<li>Xero, SageOne and Kashflow</li>\r\n<li>Seamless accounting integration</li>\r\n</ul>\r\n","shortDescription":"Really Simple Systems CRM is a cloud-based customer relationship management (CRM) system designed for small and mid-size organizations. 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Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. 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Управляйте всеми своими учетными записями / контактами в своем CRM. Нацельте своего «идеального» клиента, основываясь на их профиле.\r\n<span style=\"font-weight: bold;\">E-mail кампании</span>\r\nСегментируйте свою базу данных. Используйте шаблоны для отправки целевых сообщений электронной почты или напрямую интегрируйте их с ведущими поставщиками электронной почты, такими как MailChimp или dotmailer. Получите видимость всех взаимодействий между потенциальными клиентами и клиентами и отслеживайте ключевые показатели (например, открытые и кликовые ставки) против соответствующих маркетинговых кампаний.\r\n<span style=\"font-weight: bold;\">Управление событиями</span>\r\nПланируйте, организуйте и продвигайте живые мероприятия, вебинары или учебные курсы из CRM рабочих книг. Разрешить делегатам самостоятельно регистрироваться и автоматически управлять запланированной связью с контактами.\r\n<span style=\"font-weight: bold;\">Подсчет очков</span>\r\nВыделите критерии, чтобы помочь продажам и маркетингу уделить приоритетное внимание их времени. Распространение ведет к правильным командам для последующего наблюдения. Используйте скоринга, чтобы убедиться, что продажи тратят свое время на сделки, которые, скорее всего, будут конвертированы.\r\n<span style=\"font-weight: bold;\">Аналитика сайтов</span>\r\nПревратите анонимный трафик в продажи, открыв, кто был на вашем сайте и на каких страницах они просматривали. Знание интересов посетителей до звонка поможет повысить эффективность продаж и повысить эффективность маркетинга, отправив наиболее релевантную информацию.\r\n<span style=\"font-weight: bold;\">Управление поставщиками</span>\r\nКак правило, у вас будет множество партнеров, которые предоставляют вам маркетинговые услуги, такие как ведущая покупка, маркетинг по электронной почте, руководство, организация мероприятий, проектирование и печать подрядчиков и т. Д. Отслеживайте и управляйте этими поставщиками в книгах, чтобы соответствующая информация хранилась в одном месте ,\r\n<span style=\"font-weight: bold;\">Отслеживать маркетинговые мероприятия</span>\r\nУправляйте ежедневной рабочей нагрузкой вашей команды и выполняйте все действия, чтобы гарантировать, что основные этапы проекта будут удалены, а кампании будут доставлены вовремя. Задачи и встречи могут быть связаны с конкретными маркетинговыми кампаниями для обеспечения полной видимости.\r\n<span style=\"font-weight: bold;\">Телемаркетинговые кампании</span>\r\nДанные могут быть сегментированы и добавлены в маркетинговые кампании, чтобы команды Telemarketing могли сосредоточиться на доставке целевых сообщений. Отслеживайте прогресс и обзор производительности легко и эффективно.\r\n<span style=\"font-weight: bold;\">Маркетинговые показатели</span>\r\nЗахватите ключевую информацию, такую как рентабельность инвестиций в кампанию, ведущие объемы по источникам, конвертирование свинца. Используйте панели мониторинга и отчеты, чтобы обеспечить вам информацию в реальном времени на кончиках ваших пальцев, а не проводить время вручную, обновляя устаревшие электронные таблицы.\r\n<span style=\"font-weight: bold;\">Управление заказами</span>\r\nУправляйте своими маркетинговыми расходами более эффективно. Поднять заказы на поставку и отслеживать расходы на маркетинг товаров или услуг, которые вы покупаете. Легко идентифицировать текущее состояние Заказов Поставщика и их одобрение / оплату / доставку.\r\n<span style=\"font-weight: bold;\">ПРОДАЖИ</span>\r\n<span style=\"font-weight: bold;\">Управление контактами и профилирование профилей</span>\r\nИспользуйте каждое взаимодействие с перспективой дальнейшего развития вашей бизнес-аналитики. Захватите знания, сопоставьте отношения и сегментируйте свои данные, чтобы улучшить поиски сбыта. Синхронизируйте все с Outlook, Microsoft Exchange / Office 365 или Google Apps.\r\n<span style=\"font-weight: bold;\">Управление возможностями</span>\r\nУправляйте возможностями продаж, улучшайте скорость разговоров, управляйте лучшей практикой в своей команде продаж и увеличивайте доходы. Если система CRM подрывает ваше сбытовое исполнение, вы можете убедиться, что ваши продавцы разделяют общую методологию, понимают, где их перспективы находятся в процессе продаж, и эффективно решают свои потребности - в конечном счете, увеличивают показатели закрытия.\r\n<span style=\"font-weight: bold;\">Показатели эффективности продаж</span>\r\nСоздавайте отчеты и панели мониторинга, которые дают вам представление о вашем конвейере продаж и производительности. Понимая свою эффективность продаж, вы можете улучшить выполнение, увеличить коэффициент конверсии и увеличить свои доходы.\r\n<span style=\"font-weight: bold;\">Отслеживание торговых операций</span>\r\nЗаписывайте продажи, чтобы гарантировать, что Возможности продвинулись эффективно, и никаких вызовов не упускают из виду. Проанализируйте, какие виды деятельности являются наиболее продуктивными и воспроизводят их как примеры лучшей практики для всей команды.\r\n<span style=\"font-weight: bold;\">Прогноз продаж</span>\r\nОбеспечьте эффективный прогноз эффективности продаж. Определите свой «лучший случай» и «совершить». Определите, насколько вероятно, что эти сделки будут закрыты, и если ваша команда может поразить цель. Создавайте отчеты и панели мониторинга, чтобы обеспечить видимость в режиме реального времени для групп продаж и менеджеров.\r\n<span style=\"font-weight: bold;\">Управление существующим аккаунтом</span>\r\nУправляйте своими клиентами более эффективно, используя данные, хранящиеся в вашем CRM. Понимайте свой ландшафт клиентов, улучшайте ставки удержания, продавайте в рамках аккаунта. Улучшите обслуживание клиентов.\r\n<span style=\"font-weight: bold;\">Создание и обработка заказов</span>\r\nСоздавайте и управляйте заказами в своем CRM. 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Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png"},{"id":341,"title":"Customer Service","alias":"customer-service","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/customer-service.png"},{"id":339,"title":"Marketing","alias":"marketing","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/internet_marketing.png"},{"id":337,"title":"Sales","alias":"sales","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/Sales.png"},{"id":152,"title":"Contact Center","alias":"contact-center","description":"A call centre or call center is a centralised office used for receiving or transmitting a large volume of requests by telephone. An inbound call centre is operated by a company to administer incoming product support or information inquiries from consumers. Outbound call centers are operated for telemarketing, solicitation of charitable or political donations, debt collection and market research. A contact centre is a location for centralised handling of individual communications, including letters, faxes, live support software, social media, instant message, and e-mail.\r\n\r\nA call centre has an open workspace for call centre agents, with work stations that include a computer for each agent, a telephone set/headset connected to a telecom switch, and one or more supervisor stations. It can be independently operated or networked with additional centres, often linked to a corporate computer network, including mainframes, microcomputers and LANs. Increasingly, the voice and data pathways into the centre are linked through a set of new technologies called computer telephony integration.\r\n\r\nThe contact centre is a central point from which all customer contacts are managed. Through contact centres, valuable information about company are routed to appropriate people, contacts to be tracked and data to be gathered. It is generally a part of company’s customer relationship management.\r\n\r\nSource: https://en.wikipedia.org/wiki/Call_centre","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/contact-center.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":1136,"logoURL":"https://old.b4r.io/fileadmin/user_upload/Workbooks.png","logo":true,"scheme":false,"title":"Workbooks.com","vendorVerified":0,"rating":"1.00","implementationsCount":1,"suppliersCount":0,"supplierPartnersCount":0,"alias":"workbookscom","companyTitle":"Workbooks","companyTypes":["supplier","vendor"],"companyId":4036,"companyAlias":"workbooks","description":"<span style=\"font-weight: 700; \">Workbooks CRM helps you run campaigns and generate more quality leads. </span>\r\nWe give you the tools you need to execute your marketing strategy and measure ROI.\r\nFeatures to support Marketing Success\r\nData Management, Profiling & Targeting\r\nGather business intelligence on your target accounts/market. Manage all your accounts/contacts within your CRM. Target your ‘ideal’ customer, based on their profile. \r\n<span style=\"font-weight: 700; \">Email Campaigns</span>\r\nSegment your database. Use templates to send targeted email messages or integrate directly with leading email marketing providers such as MailChimp or dotmailer. Gain visibility of all prospect/customer interaction and track key metrics (such as open and click rates) against relevant marketing campaigns.\r\n<span style=\"font-weight: 700; \">Event Management</span>\r\nPlan, organise and promote live events, webinars or training courses from within Workbooks CRM. Allow delegates to self-register and automatically manage scheduled communication to contacts. \r\n<span style=\"font-weight: 700; \">Lead Scoring</span>\r\nAllocate criteria to help sales and marketing prioritise their time. Distribute leads to the right teams for follow-up. Use scoring to ensure sales spend their time following-up on the deals most likely to convert.\r\n<span style=\"font-weight: 700; \">Website Analytics</span>\r\nTurn anonymous traffic into sales by discovering who was on your website and what pages they viewed. Knowing visitor interests prior to a call will help sales conversion rates and marketing can nurture more effectively by sending the most relevant information.\r\n<span style=\"font-weight: 700; \">Supplier Management</span>\r\nTypically you will have a multitude of partners who provide you with marketing services such as lead purchase, email marketing, lead nurturing, event management, design & print contractors etc. Track and manage these suppliers in Workbooks so the relevant information is stored in one place.\r\n<span style=\"font-weight: 700; \">Track Marketing Activities</span>\r\nManage your/your team's day-to-day workload and keep on top of outstanding actions to ensure project milestones are hit and campaigns are delivered on time. Tasks and Meetings can be associated with specific marketing campaigns to provide full visibility.\r\n<span style=\"font-weight: 700; \">Telemarketing Campaigns</span>\r\nData can be segmented and added to Marketing Campaigns to enable Telemarketing teams to focus on delivering targeted messaging. Track progress and review performance easily and effectively.\r\n<span style=\"font-weight: 700; \">Lead Management</span>\r\nIdentify your most profitable lead channels by tracking the source of your leads. Automatically assign leads to Marketing Campaigns. Categorise your leads and harvest relevant contact information in one place to help you convert more prospects into sales.\r\n<span style=\"font-weight: 700; \">Website Lead Capture</span>\r\nAutomatically capture leads from your website, assign them to queues/campaigns and notify your sales team members.\r\n<span style=\"font-weight: 700; \">Marketing Metrics</span>\r\nCapture key information such as campaign ROI, lead volumes by source, lead conversion. Use Dashboards and Reports to ensure you have real-time information at your fingertips rather than spending time manually updating outdated spreadsheets.\r\n<span style=\"font-weight: 700; \">POs Management</span>\r\nManage your marketing expenditure more effectively. Raise Purchase Orders and track marketing expenditure for goods or services you are purchasing. Easily identify the current status of Supplier Orders and whether they have been approved/paid/delivered.\r\nWorkbooks CRM enables you to work more effectively, to better identify opportunities, close more deals and grow revenue.\r\n<span style=\"font-weight: 700; \">Features to support Sales Success</span>\r\n<span style=\"font-weight: 700; \">Contact Management & Prospect Profiling</span>\r\nUse every interaction with a prospect to further your business intelligence. Capture knowledge, map relationships and segment your data to improve sales prospecting. Sync everything with Outlook, Microsoft Exchange/Office 365 or Google Apps.\r\n<span style=\"font-weight: 700; \">Opportunity Management</span>\r\nManage sales opportunities, improve conversation rates, drive best practice across your sales team and grow revenue. With a CRM system undermining your sales execution, you can ensure that your Sales people share a common methodology, understand where their prospects are in the sales process and address their needs effectively - ultimately increasing closure rates.\r\n<span style=\"font-weight: 700; \">Sales Performance Metrics</span>\r\nGenerate Reports and Dashboards that give you insight into your sales pipeline and performance. By understanding your sales performance you can improve execution, increase conversion rates and grow your revenues.\r\n<span style=\"font-weight: 700; \">Quotations</span>\r\nBuild professional looking quotations in a matter of minutes. Standardise terms and conditions, control discounting and ensure quotations are followed-up effectively.\r\n<span style=\"font-weight: 700; \">Tracking Sales Activities</span>\r\nRecord Sales Activities to ensure that Opportunities are progressed effectively and no calls are overlooked. Analyse which activities are the most productive and replicate these as best-practice examples for the whole team.\r\n<span style=\"font-weight: 700; \">Sales Forecasting</span>\r\nEnable your sales people to forecast effectively. Identify your ‘best case’ and ‘commit’. Determine how likely those deals are to close and if your team is likely to hit target. Generate Reports and Dashboards to provide real-time visibility to sales teams and managers.\r\n<span style=\"font-weight: 700; \">Existing Account Management</span>\r\nManage your customers more effectively by using the data held in your CRM. Understand your customer landscape, improve retention rates, up-sell within an account. Improve your customer service.\r\n<span style=\"font-weight: 700; \">Order Creation & Processing</span>\r\nCreate and manage orders within your CRM. Turn quotes into orders with a single click and track the status of orders as they are fulfilled and invoiced.","shortDescription":"Workbooks.com CRM brings your Sales, Marketing and Customer Service teams together.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":4,"sellingCount":1,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Workbooks.com","keywords":"your, sales, marketing, effectively, Management, more, with, ensure","description":"Workbooks CRM helps you run campaigns and generate more quality leads. \rWe give you the tools you need to execute your marketing strategy and measure ROI.","og:title":"Workbooks.com","og:description":"Workbooks CRM helps you run campaigns and generate more quality leads. \rWe give you the tools you need to execute your marketing strategy and measure ROI.","og:image":"https://old.b4r.io/fileadmin/user_upload/Workbooks.png"},"eventUrl":"","translationId":1136,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"Система управления взаимоотношениями с клиентами (CRM, CRM-система, сокращение от англ. Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png"},{"id":341,"title":"Customer Service","alias":"customer-service","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/customer-service.png"},{"id":339,"title":"Marketing","alias":"marketing","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/internet_marketing.png"},{"id":337,"title":"Sales","alias":"sales","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/Sales.png"},{"id":152,"title":"Contact Center","alias":"contact-center","description":"A call centre or call center is a centralised office used for receiving or transmitting a large volume of requests by telephone. An inbound call centre is operated by a company to administer incoming product support or information inquiries from consumers. Outbound call centers are operated for telemarketing, solicitation of charitable or political donations, debt collection and market research. A contact centre is a location for centralised handling of individual communications, including letters, faxes, live support software, social media, instant message, and e-mail.\r\n\r\nA call centre has an open workspace for call centre agents, with work stations that include a computer for each agent, a telephone set/headset connected to a telecom switch, and one or more supervisor stations. It can be independently operated or networked with additional centres, often linked to a corporate computer network, including mainframes, microcomputers and LANs. Increasingly, the voice and data pathways into the centre are linked through a set of new technologies called computer telephony integration.\r\n\r\nThe contact centre is a central point from which all customer contacts are managed. Through contact centres, valuable information about company are routed to appropriate people, contacts to be tracked and data to be gathered. It is generally a part of company’s customer relationship management.\r\n\r\nSource: https://en.wikipedia.org/wiki/Call_centre","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/contact-center.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":1142,"logoURL":"https://old.b4r.io/fileadmin/user_upload/HubSpot_CRM.png","logo":true,"scheme":false,"title":"HubSpot CRM","vendorVerified":0,"rating":"1.00","implementationsCount":1,"suppliersCount":0,"supplierPartnersCount":0,"alias":"hubspot-crm","companyTitle":"HubSpot","companyTypes":["supplier","vendor"],"companyId":4045,"companyAlias":"hubspot","description":"Manage your pipeline and speed up your sales team with the CRM that’s free, forever.\r\nYour sales team wants to sell – not fight with messy spreadsheets, cluttered inboxes, or clunky tools that slow them down.\r\nHubSpot CRM automates the tasks salespeople hate and takes minutes to learn – not months. That means doing more deals and less data entry.\r\nPlus, interactions are tracked automatically and deals are displayed on one dashboard for total visibility without added work.\r\nBest of all, you can enjoy up to 1,000,000 contacts, users, and storage without any expiration date – whether you're a team of 1 or 1,000.\r\nHubSpot’s free CRM makes staying organized effortless.\r\nManage your pipeline with total visibility.\r\nGet an up-to-the-minute view of your entire sales funnel on a clean, visual dashboard.\r\nYou can sort deals won and lost, appointments scheduled, and contracts sent over any time period, and track performance against quotas you set.\r\nSort deals by name, owner, amount, or stage with custom filters for actionable intel in a fraction of the time.\r\nLog sales activity automatically.\r\nHubSpot CRM tracks customer interactions automatically – whether they’re in an email, across social media, or on a call\r\nSync with Gmail or Outlook using HubSpot Sales, and capture every call, email, or meeting as it happens.\r\nSee everything about a lead in one place\r\nGo way beyond names and job titles. Every interaction with a lead is stored in a tidy timeline, including calls, emails, meetings, and notes\r\nYou’ll never need to dig through a messy inbox or spreadsheet to figure out where a relationship left off\r\nSync up with HubSpot Marketing, and you’ll know which content your lead has consumed so you can personalize your approach\r\nUse with HubSpot's sales software, and skyrocket productivity\r\nContacts and deals are only the beginning. HubSpot CRM is part of a full suite of sales productivity tools that sync up with your inbox and make every part of selling easier\r\nSend Personalized Sequences\r\nQueue up a series of emails and deliver them to a prospect on a schedule you set\r\nCreate and Measure Email Templates\r\nTurn repetitive emails into templates you can send in seconds. Then track performance and share the best ones with your team\r\nGet Real-Time Notifications\r\nKnow the instant a prospect opens an email or downloads an attachment so you can follow up when you’re top-of-mind\r\nEnrich Contact Records Automatically\r\nGet insights your sales team will actually use by automatically populating contact records with details from our database of over 20 million businesses\r\nPlace Calls From Inside the CRM\r\nCall with a click and choose whether or not to record the conversation. A log is automatically saved on your contact’s timeline\r\nBook More Meetings\r\nSet your availability and get a shareable link that syncs with your calendar and lets leads pick a time that works for everyone.","shortDescription":"HubSpot CRM is everything you need to organize, track, and nurture your leads and customers. Yes, it's 100% free, forever.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"HubSpot CRM","keywords":"with, your, HubSpot, sales, automatically, deals, team, that","description":"Manage your pipeline and speed up your sales team with the CRM that’s free, forever.\rYour sales team wants to sell – not fight with messy spreadsheets,","og:title":"HubSpot CRM","og:description":"Manage your pipeline and speed up your sales team with the CRM that’s free, forever.\rYour sales team wants to sell – not fight with messy spreadsheets,","og:image":"https://old.b4r.io/fileadmin/user_upload/HubSpot_CRM.png"},"eventUrl":"","translationId":1143,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":52,"title":"SaaS - software as a service","alias":"saas-software-as-a-service","description":"SaaS (англ. software as a service — программное обеспечение как услуга; также англ. software on demand — программное обеспечение по требованию) — одна из форм облачных вычислений, модель обслуживания, при которой подписчикам предоставляется готовое прикладное программное обеспечение, полностью обслуживаемое провайдером. Поставщик в этой модели самостоятельно управляет приложением, предоставляя заказчикам доступ к функциям с клиентских устройств, как правило через мобильное приложение или веб-браузер.\r\n\r\nОсновное преимущество модели SaaS для потребителя услуги состоит в отсутствии затрат, связанных с установкой, обновлением и поддержкой работоспособности оборудования и работающего на нём программного обеспечения.\r\n\r\nВ модели SaaS:\r\n\r\nприложение приспособлено для удаленного использования;\r\nодним приложением пользуется несколько клиентов (приложение коммунально);\r\nоплата взимается либо в виде ежемесячной абонентской платы, либо на основе объёма операций;\r\nтехническая поддержка приложения включена в оплату;\r\nмодернизация и обновление приложения происходит оперативно и прозрачно для клиентов.\r\nКак и во всех формах облачных вычислений, заказчики платят не за владение программным обеспечением как таковым, а за его аренду (то есть за его использование через мобильное приложение или веб-интерфейс). Таким образом, в отличие от классической схемы лицензирования программного обеспечения, заказчик несет сравнительно небольшие периодические затраты, и ему не требуется инвестировать значительные средства в приобретение прикладной программы и необходимых программно-платформенных и аппаратных средств для его развёртывания, а затем поддерживать его работоспособность. Схема периодической оплаты предполагает, что если необходимость в программном обеспечении временно отсутствует, то заказчик может приостановить его использование и заморозить выплаты разработчику.\r\n\r\nС точки зрения разработчика некоторого проприетарного программного обеспечения модель SaaS позволяет эффективно бороться с нелицензионным использованием программного обеспечения, поскольку программное обеспечение как таковое не попадает к конечным заказчикам. Кроме того, концепция SaaS часто позволяет уменьшить затраты на развёртывание и внедрение систем технической и консультационной поддержки продукта, хотя и не исключает их полностью.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/SaaS","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/cloud_computing2__1_.png"},{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"Система управления взаимоотношениями с клиентами (CRM, CRM-система, сокращение от англ. Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png"},{"id":341,"title":"Customer Service","alias":"customer-service","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/customer-service.png"},{"id":339,"title":"Marketing","alias":"marketing","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/internet_marketing.png"},{"id":337,"title":"Sales","alias":"sales","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/Sales.png"},{"id":152,"title":"Contact Center","alias":"contact-center","description":"A call centre or call center is a centralised office used for receiving or transmitting a large volume of requests by telephone. An inbound call centre is operated by a company to administer incoming product support or information inquiries from consumers. Outbound call centers are operated for telemarketing, solicitation of charitable or political donations, debt collection and market research. A contact centre is a location for centralised handling of individual communications, including letters, faxes, live support software, social media, instant message, and e-mail.\r\n\r\nA call centre has an open workspace for call centre agents, with work stations that include a computer for each agent, a telephone set/headset connected to a telecom switch, and one or more supervisor stations. It can be independently operated or networked with additional centres, often linked to a corporate computer network, including mainframes, microcomputers and LANs. Increasingly, the voice and data pathways into the centre are linked through a set of new technologies called computer telephony integration.\r\n\r\nThe contact centre is a central point from which all customer contacts are managed. Through contact centres, valuable information about company are routed to appropriate people, contacts to be tracked and data to be gathered. 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You’ll always know which actions need your attention next, as you focus on the aspects of selling that are under your control.\r\nSimple to use\r\nOur software may be complex, but using it certainly isn’t. We focus on intuitive interfaces, clean layouts and a simple user experience, which is why 9 out of 10 people claim to actively enjoy using Pipedrive.\r\nEasy to customise\r\nWe know all businesses are not the same, which is why we give users complete freedom to customise Pipedrive. 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Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png"},{"id":337,"title":"Sales","alias":"sales","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/Sales.png"},{"id":339,"title":"Marketing","alias":"marketing","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/internet_marketing.png"},{"id":341,"title":"Customer Service","alias":"customer-service","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/customer-service.png"},{"id":52,"title":"SaaS - software as a service","alias":"saas-software-as-a-service","description":"SaaS (англ. software as a service — программное обеспечение как услуга; также англ. software on demand — программное обеспечение по требованию) — одна из форм облачных вычислений, модель обслуживания, при которой подписчикам предоставляется готовое прикладное программное обеспечение, полностью обслуживаемое провайдером. Поставщик в этой модели самостоятельно управляет приложением, предоставляя заказчикам доступ к функциям с клиентских устройств, как правило через мобильное приложение или веб-браузер.\r\n\r\nОсновное преимущество модели SaaS для потребителя услуги состоит в отсутствии затрат, связанных с установкой, обновлением и поддержкой работоспособности оборудования и работающего на нём программного обеспечения.\r\n\r\nВ модели SaaS:\r\n\r\nприложение приспособлено для удаленного использования;\r\nодним приложением пользуется несколько клиентов (приложение коммунально);\r\nоплата взимается либо в виде ежемесячной абонентской платы, либо на основе объёма операций;\r\nтехническая поддержка приложения включена в оплату;\r\nмодернизация и обновление приложения происходит оперативно и прозрачно для клиентов.\r\nКак и во всех формах облачных вычислений, заказчики платят не за владение программным обеспечением как таковым, а за его аренду (то есть за его использование через мобильное приложение или веб-интерфейс). Таким образом, в отличие от классической схемы лицензирования программного обеспечения, заказчик несет сравнительно небольшие периодические затраты, и ему не требуется инвестировать значительные средства в приобретение прикладной программы и необходимых программно-платформенных и аппаратных средств для его развёртывания, а затем поддерживать его работоспособность. Схема периодической оплаты предполагает, что если необходимость в программном обеспечении временно отсутствует, то заказчик может приостановить его использование и заморозить выплаты разработчику.\r\n\r\nС точки зрения разработчика некоторого проприетарного программного обеспечения модель SaaS позволяет эффективно бороться с нелицензионным использованием программного обеспечения, поскольку программное обеспечение как таковое не попадает к конечным заказчикам. Кроме того, концепция SaaS часто позволяет уменьшить затраты на развёртывание и внедрение систем технической и консультационной поддержки продукта, хотя и не исключает их полностью.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/SaaS","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/cloud_computing2__1_.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[],"presenterCodeLng":"","productImplementations":[]}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null,"useProductLoading":false,"sellProductLoading":false,"templatesById":{},"comparisonByTemplateId":{}},"filters":{"filterCriterias":{"loading":false,"error":null,"data":{"price":{"min":0,"max":6000},"users":{"loading":false,"error":null,"ids":[],"values":{}},"suppliers":{"loading":false,"error":null,"ids":[],"values":{}},"vendors":{"loading":false,"error":null,"ids":[],"values":{}},"roles":{"id":200,"title":"Roles","values":{"1":{"id":1,"title":"User","translationKey":"user"},"2":{"id":2,"title":"Supplier","translationKey":"supplier"},"3":{"id":3,"title":"Vendor","translationKey":"vendor"}}},"categories":{"flat":[],"tree":[]},"countries":{"loading":false,"error":null,"ids":[],"values":{}}}},"showAIFilter":false},"companies":{"companiesByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{"3":{"id":3,"title":"CRM"}},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}