Pardot provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.

• Generate more leads and move them quickly through the pipeline
• Engage buyers on their terms with dynamic, personalized campaigns
• Understand each step from click to close, capturing true marketing ROI

B2B Marketing Automation Features:

• Increase engagement and sell faster by reaching the right customers at the right time.
• Keep your pipeline fully stocked with a steady flow of high-quality leads.
• Create beautiful email campaigns that deliver.
• When marketing and sales are in sync, you can sell more effectively.
• Finally understand what’s working — and what needs some work.

Build intelligent, data-driven programs that generate new leads and speed up your sales cycle - all while allowing customers to forge their own path to purchase.

• Create the exact customer experience you want within one powerful and flexible builder
• Easily build dynamic, multifaceted campaigns by making simple decisions at each step
•  Turn sales data into marketing action by triggering campaign activity off of CRM data

Visually map out and test every asset and every touch point in your program to better understand the customer experience.

• Experience your marketing workflows the way your customers will with visual testing
• Find and fix gaps in your campaign logic — prior to launch
• Feel confident upon launching that your campaign will perform

Surface insights right within your canvas to better understand campaign performance and adapt quickly.

• The exact success metrics you need, layered directly on your canvas for a quick glimpse at campaign health
• Spend less time jumping around between reports and more time making improvements
• Drill down to learn more about individual asset performance, right in the canvas

Deliver a seamless shopping experience across all channels. Move to market faster, connect with more customers, and create personalized experiences across mobile, social, digital, and store through the power of cloud-based unified commerce. Conquer personalization. Delight shoppers and automate merchandising with Einstein's AI capabilities — no data scientist required! Woven into the fabric of Commerce Cloud, Einstein provides merchandising insights, time-saving task automation, and personalized shopping tailored to every click. Speed up your operations. Take advantage of market opportunities faster with the speed and agility of the cloud. Launch new sites, create all-new consumer experiences, bring stores online, adopt new features, and integrate partner technologies in record time, without the usual complexities. Go global in record time. Launch new sites and explore new geographies quickly and easily with unified multisite management and built-in localization capabilities — even when multiple brands, languages, and currencies are involved. Delight shoppers with constant innovation. Regularly deliver new, exciting customer experiences without delays or dependencies. Enjoy seamless upgrades, an open standards-based dev environment, and a rich ecosystem of technology partners — all powered through the cloud. Integrate with the #1 CRM for retail. Sell, service, and market faster with Salesforce. Commerce Cloud is an integral part of the Salesforce Intelligent Customer Success Platform that includes world-class solutions for marketing, customer service, community, and more.

Be consumer-centric. Build a single, comprehensive view of each consumer to power 1-to-1 journeys. Connect every interaction. Integrate every touchpoint and experience with your brand across advertising, marketing, commerce, sales, service, and apps. Market smarter with AI. Discover new segments, identify the likeliest consumers to engage, and power predictive recommendations. Operate with ease. Leverage pre-built templates, streamlined messaging flows, and mobile apps to easily create and execute cross-channel campaigns. Manage B2C or B2B. Use one platform to engage both businesses and consumers alike. MARKETING CLOUD PRODUCTS Meet the complete set of marketing tools, built on a unified platform.

• Journey Builder. Create 1-to-1 consumer journeys across all channels and departments.
• Pardot. Unite marketing and sales on a single platform for B2B marketing automation.
• Email Studio. Build personalized email campaigns with the world's # 1 email marketing platform.
• Salesforce DMP. Capture and activate data from any source on a unified platform.
• Salesforce Data Studio. Power your marketing with data from the world's largest premium data ecosystem.
• Social Studio. Listen, publish, and engage with your customers through social media channels.
• Advertising Studio. Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers.
• Mobile Studio. Personalize mobile entertainment including SMS, push notifications, and group messaging.

Customize and extend your CRM solution with myLightning. Make Salesforce your own with the myLightning tools that let you tailor your CRM with point-and-click ease and empower everyone-developers, admins and business users.
Engage employees with apps for everyone. Rapidly build AI-powered employee apps that automate business processes and give every employee a view of the customer. From HR to finance to IT, and more.   Build with security and trust. The world's most trusted cloud platform gives you the ability to add the layers of security and compliance controls your industry or customers demand.
Create amazing customer experiences. Engage customers with beautiful, personalized apps that connect to Salesforce. Create apps in any language your developers want with built-in AI. Even connect to IoT.
See how the Salesforce unified services deliver the power to take business even further.
Integrate and connect anything. Create a unified customer profile by integrating third-party back-end systems, IoT, and mobile data to build contextual apps.
Tailor any process across your business. Customize apps with declarative configuration tools. Meet users’ needs, from custom UI to workflow automation to AI functionality.
Get innovation delivered 3 times a year. Our upgrades deliver constantly enhanced capabilities for AI, automation, mobile, APIs, security and whatever's next.
Go faster with pre-built apps and solutions. Extend the power of sales, service, HR, IT, or any department with tested and verified AppExchange solutions.
Build with trust and security. Get advanced security capabilities at every level — infrastructure, network, and application — powered with predictive intelligence.

Close more deals with contact management, collaboration, marketing tools, and more. No matter the size of your company, all sales reps share one common goal — the desire to be a top performer. Our CRM software features can help with that.

• Account and Contact Management. Have a complete view of your customers, including activity history, key contacts, customer communications, and internal account discussions. Gain insights from popular social media sites such as Facebook, Twitter, and LinkedIn — right within Salesforce.
• Opportunity Management. Get a complete view of your team’s deals with Opportunity Management. See stage, products, competition, quotes, and more. Stay connected to the people and information you need to close every sale.

Get more leads. Build your own “lead machine” to improve conversion rates and grow your revenue.

• Lead Management. Track your leads from click to close, while continually optimizing your campaigns across every channel. Make smarter decisions about where to invest your marketing dollars.
• Sales Data. Get the right sales data at the right time with Data.com. Connect with key decision makers faster. Easily plan territories. Increase sales and marketing productivity with the latest, most accurate data.

Accelerate productivity. Every deal. Every day. Here are the Sales Cloud features that help you focus on what matters most: working with customers to close deals. Anywhere.

• Mobile. Salesforce turns your mobile device into a portable sales office. You can log calls, respond to hot leads, work opportunities, or check dashboards, no matter where you are. And with mySalesforce, the experience can be customized to match your brand.
• Workflow and Approvals. Use Visual Workflow to rapidly design and automate any business process with drag-and-drop simplicity. And drive success with flexible approvals processes for deal discounts, expenses, and more.
• Files Sync and Share. Now it’s easier to share files, discuss them, publish the best, and track your content in real time. Quickly find what you’re looking for, share it securely, and even subscribe to receive alerts when something changes.

Make insightful decisions. Discover the powerful CRM software features that turn data into actionable insight that everyone can access from anywhere. 

• Reports and Dashboards. Dashboards offer a real-time picture of your business at a glance. Dig deeper with detailed reports that anyone can create. And access your reports and dashboards from anywhere.
• Sales Forecasting. Fast, easy, accurate. Get a real-time view into your team’s forecasts. Use in-line editing, override visibility, multicurrency support, and more to stay on top of your business.

Deliver smarter, more personalized support. Say goodbye to "hold, please," thanks to all the innovative platform features that make.

• Support customers over their favorite channel. Deliver instantaneous and personalized support via phone, email, chat, and now, the SMS messaging app of their choice with LiveMessage.
• Improve support with AI built for the Salesforce Platform. Give agents a deeper understanding of customers, and managers a complete view of the team with Einstein Analytics.
• See all the details of a case, at a glance. Boost agent efficiency - customer satisfaction - with a console that displays everything relevant to a case (even legacy system data), from any department, all in one dynamic, connected CRM solution.
• Resolve onsite service issues on the first trip. Improve your field service operations with a mobile-first experience that uses Einstein AI to ensure technicians have the right tools and parts to do the right job.
• Reduce case volume with a self-service portal. Give customers the option to help themselves with a custom, branded community that connects them to shared knowledge, helpful peers, and subject-matter experts.

See every aspect of your business in one place.

• Get a 360-degree view by unifying, integrating, and connecting all your existing data from anywhere - even IoT devices, legacy databases, and back-end systems.
• Run your whole business from one mobile app. Be more productive on the go with Salesforce for iOS and Android. Get alerts, resolve issues, service customers, collaborate with co-workers, share files, and more.
• Customize Salesforce to work the way you want. Easily tailor your business processes and automate them using intuitive tools, workflows, and Lightning Components that anyone can build.
• Get new features and updates three times a year. Painlessly upgrade to the latest Salesforce releases, adding innovations like Lightning and Einstein artificial intelligence every four months.
• Do not worry about data security. Run your business with security.