Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website.

Act-On offers tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement.

Autopilot is a visual marketing software that enables users to create manage marketing campaigns and lead conversions. The product offers multi-channel marketing capabilities, such as online, email, in-app, SMS and snail mail communications.

Features include capturing leads from multiple websites, blogs or apps, organizing leads into different lists or folders and contact management that can sync with users' existing customer relationship management (CRM) systems.

Autopilot offers a drag-and-drop interface that allows users to automate marketing workflows and send personalized messages, thank you postcards and SMS messages. Autopilot also offers other capabilities such as viewing user activities in real-time and monitoring campaign return on investment (ROI) with reporting features.

Autopilot offers integration with different third-party applications, such as Salesforce CRM Segment, InsideView, Twilio, Slack, GoodData and Zapier.

Autopilot offers per-month subscription pricing and is available in two pricing plans - “Base” and “Business”. Support options include online and knowledge base.

All-in-One Inbound Marketing Software will help your team grow traffic, convert leads, and track your entire funnel in one place.

Build and Modify Your Website Without IT

Drag and drop your way to polished web pages, blog posts, landing pages, and email templates. Editing your content and modifying your designs is just as simple. And you’ll be ready for visitors from any device because your templates are responsive out of the box.

Get Your Content in Front of the Right People

Create a content strategy that adapts to the way modern search works, and easily publish blog content without the hassle of formatting. Get real-time SEO suggestions, and publish to social media at optimal times to reach the right influencers and followers. Serve up relevant content, images, headlines, and CTAs based on past behaviors.

Drive More Traffic to Key Landing Pages

Design calls-to-action your visitors can’t help but click and personalize messaging based on location, traffic source, device, persona, and more – no coding required.

Convert More Visitors Into Qualified Leads

Launch professional-looking landing pages in seconds without relying on a web developer, attach a form with a single click, and run A/B tests to increase conversions over time. Engage with interested website visitors in real time with live chat.

Turn Leads Into Customers With Less Effort

Give each lead a personalized path to purchase. With drip campaigns, you can queue up a series of emails that give leads everything they need to become paying customers. And every interaction with your content can trigger the perfect follow-up or next step automatically.

Track Customers and Report Your Impact on the Bottom Line

Connect with HubSpot CRM or Salesforce to automatically record and organize every interaction customers have with your brand. Use this data to confidently report on how each marketing campaign and asset contributes to sales.

The Software includes:

• Blogging
• Landing Pages
• Email
• Marketing Automation
• Lead Management
• Analytics
• CMS
• Social Media
• SEO
• Calls-to-Action
• Ads
• Salesforce Integration

 

Infusionsoft - это ведущее программное обеспечение по продажам и маркетингу для владельцев малого бизнеса, которое помогает им организовываться, увеличивать продажи и экономить время. Infusionsoft позволяет легко создавать и реализовывать стратегии продаж и маркетинга; централизовать взаимодействие с клиентами; захватывать новые лиды; быстрее закрывать продажи; и автоматизировать повторяющиеся задачи, такие как отслеживание, управление контактами, выставление счетов и оплата - все из одного места. Infusionsoft объединяет все, что нужно вашему бизнесу - управление контактами, CRM, автоматизацию маркетинга и электронную коммерцию - в единую онлайн-систему. Это самый простой способ увеличить продажи и сэкономить время.

Платформа позволяет выполнять автоматизированные маркетингове компании и отслеживать ROI, получать доступ к пользовательской информации в режиме реального времени, управлять базами данных, а также включает функциональные возможности электронной коммерции, позволяющие пользователям управлять покупательскими корзинами, страницами продукта, динамическими скидками и дисконтами.

Infusionsoft is the leading sales and marketing software for small business owners that helps them get organized, grow sales and save time. Infusionsoft makes it easy to create and execute a sales and marketing strategy; centralize customer interactions; capture new leads; close sales faster; and automate repetitive tasks like follow-up, contact management, billing and payment—all from one place. Infusionsoft combines everything your business needs—contact management, CRM, marketing automation and e-commerce—into a single online system. It’s the easiest way to grow sales and save time.

The platform can create and host Web forms and links, execute automated campaigns and track ROIs, provides real-time customer updates for sales, lets users manage customer databases, and includes e-commerce functionality letting users manage shopping carts, product pages, dynamic discounts and coupon codes.

Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (SEO) programs and analyze digital marketing performance.

Marketing 360's UXi websites feature helps users create web pages branded web pages that include call-to-action buttons. In addition, the system provides website templates that can be customized and edited with the help of drag-and-drop functionality.

Marketing 360's Natural Listing Ads feature helps users manage organic search results by tracking keyword volume and ranking. In addition, it analyzes competitors' SEO performance with the same keywords and shares real-time reports providing organic conversion rates. The Social Targeting Ads let organizations to segment and target clients on the basis of social details such as age, gender, location and interests.

Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. It is used in many modern marketing processes, for businesses of all types including B2B and B2C organizations.

Marketing automation helps marketers streamline their lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement.

Some of these practices are possible at small volumes without software, but technology becomes essential with any scale and with the increasing number of channels marketers are required to manage.

In particular, these processes all require:

A central marketing database. A place for all your marketing data, including detailed prospect and customer interactions and behaviors, so you can segment and target the right message to each customer.

An engagement marketing engine. An environment for the creation, management and automation of marketing processes and conversations across online and offline channels.

An analytics engine. A way to test, measure, and optimize marketing ROI and impact on revenue.

Features include email marketing, landing pages and forms, campaign management, engagement marketing, prediction and scoring, customer lifecycle management, CRM integration, social marketing capabilities, mobile marketing capabilities and marketing analytics.

By investing in these areas, you can achieve solid ROI from marketing automation. The key is to “think big, start small, and move quickly”. In other words, the best results usually come from getting started with what you have today, and then incrementally investing over time to move up the curve.

 

Eloqua is a software as a service (SaaS) platform for marketing automation offered by Oracle that aims to help B2B marketers and organizations manage marketing campaigns and sales lead generation.

Eloqua sends marketing advertisements to mobile devices, email, video and search results pages. The platform promises increased conversions, sales and understanding of customers.

Eloqua features a marketing campaign planning canvas and email automation to target customers and prospective clients. The software tracks opened emails, customer activity and visitor behavior potential clients through the marketer's website. Eloqua stores the information of tracked customers and prospective clients such as company, job title, name, address, email and phone in its database for analysis.

Oracle's marketing solution is most often used in large enterprises that primarily market to other businesses. Eloqua offers packages for basic, standard and enterprise marketing. Numerous features differentiate account levels, like access to various Oracle sales and marketing services.

Competition for Eloqua includes Marketo, Hubspot, Salesforce's Pardot, ActON, SharpSpring, Expiriture, Marketing Optimizer and Sales Fusion.

Pardot provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.

• Generate more leads and move them quickly through the pipeline
• Engage buyers on their terms with dynamic, personalized campaigns
• Understand each step from click to close, capturing true marketing ROI

B2B Marketing Automation Features:

• Increase engagement and sell faster by reaching the right customers at the right time.
• Keep your pipeline fully stocked with a steady flow of high-quality leads.
• Create beautiful email campaigns that deliver.
• When marketing and sales are in sync, you can sell more effectively.
• Finally understand what’s working — and what needs some work.

Build intelligent, data-driven programs that generate new leads and speed up your sales cycle - all while allowing customers to forge their own path to purchase.

• Create the exact customer experience you want within one powerful and flexible builder
• Easily build dynamic, multifaceted campaigns by making simple decisions at each step
•  Turn sales data into marketing action by triggering campaign activity off of CRM data

Visually map out and test every asset and every touch point in your program to better understand the customer experience.

• Experience your marketing workflows the way your customers will with visual testing
• Find and fix gaps in your campaign logic — prior to launch
• Feel confident upon launching that your campaign will perform

Surface insights right within your canvas to better understand campaign performance and adapt quickly.

• The exact success metrics you need, layered directly on your canvas for a quick glimpse at campaign health
• Spend less time jumping around between reports and more time making improvements
• Drill down to learn more about individual asset performance, right in the canvas