{"global":{"lastError":{},"locale":"en","locales":{"data":[{"id":"de","name":"Deutsch"},{"id":"en","name":"English"}],"loading":false,"error":false},"currency":{"id":49,"name":"EUR"},"currencies":{"data":[{"id":49,"name":"EUR"},{"id":124,"name":"RUB"},{"id":153,"name":"UAH"},{"id":155,"name":"USD"}],"loading":false,"error":false},"translations":{"company":{"role-vendor":{"_type":"localeString","en":"Vendor","ru":"Производитель"},"role-supplier":{"ru":"Поставщик","_type":"localeString","en":"Supplier"},"products-popover":{"ru":"Продукты","_type":"localeString","en":"Products","de":"die produkte"},"introduction-popover":{"_type":"localeString","en":"introduction","ru":"внедрения"},"partners-popover":{"_type":"localeString","en":"partners","ru":"партнеры"},"update-profile-button":{"en":"Update profile","ru":"Обновить профиль","_type":"localeString"},"read-more-button":{"_type":"localeString","en":"Show more","ru":"Показать ещё"},"hide-button":{"_type":"localeString","en":"Hide","ru":"Скрыть"},"user-implementations":{"_type":"localeString","en":"Deployments","ru":"Внедрения"},"categories":{"ru":"Компетенции","_type":"localeString","en":"Categories"},"description":{"en":"Description","ru":"Описание","_type":"localeString"},"role-user":{"ru":"Пользователь","_type":"localeString","en":"User"},"partnership-vendors":{"ru":"Партнерство с производителями","_type":"localeString","en":"Partnership with vendors"},"partnership-suppliers":{"ru":"Партнерство с поставщиками","_type":"localeString","en":"Partnership with suppliers"},"reference-bonus":{"ru":"Бонус за референс","_type":"localeString","en":"Bonus 4 reference"},"partner-status":{"_type":"localeString","en":"Partner status","ru":"Статус партнёра"},"country":{"en":"Country","ru":"Страна","_type":"localeString"},"partner-types":{"ru":"Типы партнеров","_type":"localeString","en":"Partner types"},"branch-popover":{"en":"branch","ru":"область деятельности","_type":"localeString"},"employees-popover":{"ru":"количество сотрудников","_type":"localeString","en":"number of employees"},"partnership-programme":{"ru":"Партнерская программа","_type":"localeString","en":"Partnership program"},"partner-discounts":{"ru":"Партнерские скидки","_type":"localeString","en":"Partner discounts"},"registered-discounts":{"_type":"localeString","en":"Additional benefits for registering a deal","ru":"Дополнительные преимущества за регистрацию сделки"},"additional-advantages":{"ru":"Дополнительные преимущества","_type":"localeString","en":"Additional Benefits"},"additional-requirements":{"_type":"localeString","en":"Partner level requirements","ru":"Требования к уровню партнера"},"certifications":{"_type":"localeString","en":"Certification of technical specialists","ru":"Сертификация технических специалистов"},"sales-plan":{"ru":"Годовой план продаж","_type":"localeString","en":"Annual Sales Plan"},"partners-vendors":{"ru":"Партнеры-производители","_type":"localeString","en":"Partners-vendors"},"partners-suppliers":{"en":"Partners-suppliers","ru":"Партнеры-поставщики","_type":"localeString"},"all-countries":{"ru":"Все страны","_type":"localeString","en":"All countries"},"supplied-products":{"_type":"localeString","en":"Supplied products","ru":"Поставляемые продукты"},"vendored-products":{"_type":"localeString","en":"Produced products","ru":"Производимые продукты"},"vendor-implementations":{"ru":"Производимые внедрения","_type":"localeString","en":"Produced deployments"},"supplier-implementations":{"ru":"Поставляемые внедрения","_type":"localeString","en":"Supplied deployments"},"show-all":{"en":"Show all","ru":"Показать все","_type":"localeString"},"not-yet-converted":{"en":"Data is moderated and will be published soon. Please, try again later.","ru":"Данные модерируются и вскоре будут опубликованы. Попробуйте повторить переход через некоторое время.","_type":"localeString"},"schedule-event":{"ru":"Pасписание событий","_type":"localeString","en":"Events schedule"},"implementations":{"ru":"Внедрения","_type":"localeString","en":"Deployments"},"register":{"ru":"Регистрация ","_type":"localeString","en":"Register"},"login":{"en":"Login","ru":"Вход","_type":"localeString"},"auth-message":{"ru":"Для просмотра ивентов компании авторизируйтесь или зарегистрируйтесь на сайт.","_type":"localeString","en":"To view company events please log in or register on the sit."},"company-presentation":{"_type":"localeString","en":"Company presentation","ru":"Презентация компании"}},"header":{"help":{"de":"Hilfe","ru":"Помощь","_type":"localeString","en":"Help"},"how":{"ru":"Как это работает","_type":"localeString","en":"How does it works","de":"Wie funktioniert es"},"login":{"de":"Einloggen","ru":"Вход","_type":"localeString","en":"Log in"},"logout":{"ru":"Выйти","_type":"localeString","en":"logout"},"faq":{"ru":"FAQ","_type":"localeString","en":"FAQ","de":"FAQ"},"references":{"_type":"localeString","en":"Requests","de":"References","ru":"Мои запросы"},"solutions":{"en":"Solutions","ru":"Возможности","_type":"localeString"},"find-it-product":{"_type":"localeString","en":"Selection and comparison of IT product","ru":"Подбор и сравнение ИТ продукта"},"autoconfigurator":{"ru":"Калькулятор цены","_type":"localeString","en":" Price calculator"},"comparison-matrix":{"ru":"Матрица сравнения","_type":"localeString","en":"Comparison Matrix"},"roi-calculators":{"en":"ROI calculators","ru":"ROI калькуляторы","_type":"localeString"},"b4r":{"ru":"Бонус за референс","_type":"localeString","en":"Bonus for reference"},"business-booster":{"en":"Business boosting","ru":"Развитие бизнеса","_type":"localeString"},"catalogs":{"_type":"localeString","en":"Catalogs","ru":"Каталоги"},"products":{"ru":"Продукты","_type":"localeString","en":"Products"},"implementations":{"en":"Deployments","ru":"Внедрения","_type":"localeString"},"companies":{"ru":"Компании","_type":"localeString","en":"Companies"},"categories":{"en":"Categories","ru":"Категории","_type":"localeString"},"for-suppliers":{"ru":"Поставщикам","_type":"localeString","en":"For suppliers"},"blog":{"ru":"Блог","_type":"localeString","en":"Blog"},"agreements":{"en":"Deals","ru":"Сделки","_type":"localeString"},"my-account":{"ru":"Мой кабинет","_type":"localeString","en":"My account"},"register":{"en":"Register","ru":"Зарегистрироваться","_type":"localeString"},"comparison-deletion":{"_type":"localeString","en":"Deletion","ru":"Удаление"},"comparison-confirm":{"_type":"localeString","en":"Are you sure you want to delete","ru":"Подтвердите удаление"},"search-placeholder":{"ru":"Введите поисковый запрос","_type":"localeString","en":"Enter your search term"},"my-profile":{"en":"My Profile","ru":"Мои Данные","_type":"localeString"},"about":{"en":"About Us","_type":"localeString"},"it_catalogs":{"_type":"localeString","en":"IT catalogs"},"roi4presenter":{"_type":"localeString","en":"Roi4Presenter"},"roi4webinar":{"_type":"localeString","en":"Roi4Webinar"},"sub_it_catalogs":{"_type":"localeString","en":"Find IT product"},"sub_b4reference":{"en":"Get reference from user","_type":"localeString"},"sub_roi4presenter":{"en":"Make online presentations","_type":"localeString"},"sub_roi4webinar":{"_type":"localeString","en":"Create an avatar for the event"},"catalogs_new":{"en":"Products","_type":"localeString"},"b4reference":{"en":"Bonus4Reference","_type":"localeString"},"it_products":{"_type":"localeString","en":"Find and compare IT products"},"it_implementations":{"_type":"localeString","en":"Learn implementation reviews"},"it_companies":{"_type":"localeString","en":"Find vendor and company-supplier"},"it_categories":{"en":"Calculate ROI and price","_type":"localeString"},"it_our_products":{"en":"Our Products","_type":"localeString"},"it_it_catalogs":{"en":"IT catalogs","_type":"localeString"}},"footer":{"copyright":{"_type":"localeString","en":"All rights reserved","de":"Alle rechte vorbehalten","ru":"Все права защищены"},"company":{"en":"My Company","de":"Über die Firma","ru":"О компании","_type":"localeString"},"about":{"en":"About us","de":"Über uns","ru":"О нас","_type":"localeString"},"infocenter":{"de":"Infocenter","ru":"Инфоцентр","_type":"localeString","en":"Infocenter"},"tariffs":{"de":"Tarife","ru":"Тарифы","_type":"localeString","en":"Subscriptions"},"contact":{"de":"Kontaktiere uns","ru":"Связаться с нами","_type":"localeString","en":"Contact us"},"marketplace":{"en":"Marketplace","de":"Marketplace","ru":"Marketplace","_type":"localeString"},"products":{"ru":"Продукты","_type":"localeString","en":"Products","de":"Produkte"},"compare":{"_type":"localeString","en":"Pick and compare","de":"Wähle und vergleiche","ru":"Подобрать и сравнить"},"calculate":{"_type":"localeString","en":"Calculate the cost","de":"Kosten berechnen","ru":"Расчитать стоимость"},"get_bonus":{"ru":"Бонус за референс","_type":"localeString","en":"Bonus for reference","de":"Holen Sie sich einen Rabatt"},"salestools":{"_type":"localeString","en":"Salestools","de":"Salestools","ru":"Salestools"},"automatization":{"_type":"localeString","en":"Settlement Automation","de":"Abwicklungsautomatisierung","ru":"Автоматизация расчетов"},"roi_calcs":{"en":"ROI calculators","de":"ROI-Rechner","ru":"ROI калькуляторы","_type":"localeString"},"matrix":{"de":"Vergleichsmatrix","ru":"Матрица сравнения","_type":"localeString","en":"Comparison matrix"},"b4r":{"_type":"localeString","en":"Rebate 4 Reference","de":"Rebate 4 Reference","ru":"Rebate 4 Reference"},"our_social":{"de":"Unsere sozialen Netzwerke","ru":"Наши социальные сети","_type":"localeString","en":"Our social networks"},"subscribe":{"de":"Melden Sie sich für den Newsletter an","ru":"Подпишитесь на рассылку","_type":"localeString","en":"Subscribe to newsletter"},"subscribe_info":{"ru":"и узнавайте первыми об акциях, новых возможностях и свежих обзорах софта","_type":"localeString","en":"and be the first to know about promotions, new features and recent software reviews"},"policy":{"ru":"Политика конфиденциальности","_type":"localeString","en":"Privacy Policy"},"user_agreement":{"_type":"localeString","en":"Agreement","ru":"Пользовательское соглашение "},"solutions":{"ru":"Возможности","_type":"localeString","en":"Solutions"},"find":{"ru":"Подбор и сравнение ИТ продукта","_type":"localeString","en":"Selection and comparison of IT product"},"quote":{"ru":"Калькулятор цены","_type":"localeString","en":"Price calculator"},"boosting":{"ru":"Развитие бизнеса","_type":"localeString","en":"Business boosting"},"4vendors":{"_type":"localeString","en":"4 vendors","ru":"поставщикам"},"blog":{"ru":"блог","_type":"localeString","en":"blog"},"pay4content":{"ru":"платим за контент","_type":"localeString","en":"we pay for content"},"categories":{"en":"categories","ru":"категории","_type":"localeString"},"showForm":{"_type":"localeString","en":"Show form","ru":"Показать форму"},"subscribe__title":{"en":"We send a digest of actual news from the IT world once in a month!","ru":"Раз в месяц мы отправляем дайджест актуальных новостей ИТ мира!","_type":"localeString"},"subscribe__email-label":{"ru":"Email","_type":"localeString","en":"Email"},"subscribe__name-label":{"ru":"Имя","_type":"localeString","en":"Name"},"subscribe__required-message":{"ru":"Это поле обязательное","_type":"localeString","en":"This field is required"},"subscribe__notify-label":{"ru":"Да, пожалуйста уведомляйте меня о новостях, событиях и предложениях","_type":"localeString","en":"Yes, please, notify me about news, events and propositions"},"subscribe__agree-label":{"en":"By subscribing to the newsletter, you agree to the %TERMS% and %POLICY% and agree to the use of cookies and the transfer of your personal data","ru":"Подписываясь на рассылку, вы соглашаетесь с %TERMS% и %POLICY% и даете согласие на использование файлов cookie и передачу своих персональных данных*","_type":"localeString"},"subscribe__submit-label":{"ru":"Подписаться","_type":"localeString","en":"Subscribe"},"subscribe__email-message":{"ru":"Пожалуйста, введите корректный адрес электронной почты","_type":"localeString","en":"Please, enter the valid email"},"subscribe__email-placeholder":{"ru":"username@gmail.com","_type":"localeString","en":"username@gmail.com"},"subscribe__name-placeholder":{"_type":"localeString","en":"Last, first name","ru":"Имя Фамилия"},"subscribe__success":{"en":"You are successfully subscribed! Check you mailbox.","ru":"Вы успешно подписаны на рассылку. Проверьте свой почтовый ящик.","_type":"localeString"},"subscribe__error":{"_type":"localeString","en":"Subscription is unsuccessful. Please, try again later.","ru":"Не удалось оформить подписку. Пожалуйста, попробуйте позднее."},"roi4presenter":{"de":"roi4presenter","ru":"roi4presenter","_type":"localeString","en":"Roi4Presenter"},"it_catalogs":{"en":"IT catalogs","_type":"localeString"},"roi4webinar":{"en":"Pitch Avatar","_type":"localeString"},"b4reference":{"_type":"localeString","en":"Bonus4Reference"}},"breadcrumbs":{"home":{"ru":"Главная","_type":"localeString","en":"Home"},"companies":{"ru":"Компании","_type":"localeString","en":"Companies"},"products":{"en":"Products","ru":"Продукты","_type":"localeString"},"implementations":{"en":"Deployments","ru":"Внедрения","_type":"localeString"},"login":{"en":"Login","ru":"Вход","_type":"localeString"},"registration":{"en":"Registration","ru":"Регистрация","_type":"localeString"},"b2b-platform":{"en":"B2B platform for IT buyers, vendors and suppliers","ru":"Портал для покупателей, поставщиков и производителей ИТ","_type":"localeString"}},"comment-form":{"title":{"ru":"Оставить комментарий","_type":"localeString","en":"Leave comment"},"firstname":{"en":"First name","ru":"Имя","_type":"localeString"},"lastname":{"en":"Last name","ru":"Фамилия","_type":"localeString"},"company":{"ru":"Компания","_type":"localeString","en":"Company name"},"position":{"ru":"Должность","_type":"localeString","en":"Position"},"actual-cost":{"en":"Actual cost","ru":"Фактическая стоимость","_type":"localeString"},"received-roi":{"ru":"Полученный ROI","_type":"localeString","en":"Received ROI"},"saving-type":{"en":"Saving type","ru":"Тип экономии","_type":"localeString"},"comment":{"en":"Comment","ru":"Комментарий","_type":"localeString"},"your-rate":{"en":"Your rate","ru":"Ваша оценка","_type":"localeString"},"i-agree":{"en":"I agree","ru":"Я согласен","_type":"localeString"},"terms-of-use":{"en":"With user agreement and privacy policy","ru":"С пользовательским соглашением и политикой конфиденциальности","_type":"localeString"},"send":{"ru":"Отправить","_type":"localeString","en":"Send"},"required-message":{"_type":"localeString","en":"{NAME} is required filed","ru":"{NAME} - это обязательное поле"}},"maintenance":{"title":{"en":"Site under maintenance","ru":"На сайте проводятся технические работы","_type":"localeString"},"message":{"ru":"Спасибо за ваше понимание","_type":"localeString","en":"Thank you for your understanding"}}},"translationsStatus":{"company":"success"},"sections":{},"sectionsStatus":{},"pageMetaData":{"company":{"translatable_meta":[{"name":"title","translations":{"_type":"localeString","en":"Company","ru":"Компания"}},{"translations":{"ru":"Описание компании","_type":"localeString","en":"Company description"},"name":"description"},{"name":"keywords","translations":{"ru":"Ключевые слова для компании","_type":"localeString","en":"Company keywords"}}],"title":{"ru":"ROI4CIO: Компания","_type":"localeString","en":"ROI4CIO: Company"},"meta":[{"name":"og:image","content":"https://roi4cio.com/fileadmin/templates/roi4cio/image/roi4cio-logobig.jpg"},{"name":"og:type","content":"website"}]}},"pageMetaDataStatus":{"company":"success"},"subscribeInProgress":false,"subscribeError":false},"auth":{"inProgress":false,"error":false,"checked":true,"initialized":false,"user":{},"role":null,"expires":null},"products":{"productsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null,"useProductLoading":false,"sellProductLoading":false,"templatesById":{},"comparisonByTemplateId":{}},"filters":{"filterCriterias":{"loading":false,"error":null,"data":{"price":{"min":0,"max":6000},"users":{"loading":false,"error":null,"ids":[],"values":{}},"suppliers":{"loading":false,"error":null,"ids":[],"values":{}},"vendors":{"loading":false,"error":null,"ids":[],"values":{}},"roles":{"id":200,"title":"Roles","values":{"1":{"id":1,"title":"User","translationKey":"user"},"2":{"id":2,"title":"Supplier","translationKey":"supplier"},"3":{"id":3,"title":"Vendor","translationKey":"vendor"}}},"categories":{"flat":[],"tree":[]},"countries":{"loading":false,"error":null,"ids":[],"values":{}}}},"showAIFilter":false},"companies":{"companiesByAlias":{"sugarcrm":{"id":4137,"title":"SugarCRM","logoURL":"https://old.b4r.io/uploads/roi/company/SugarCRM.jpg","alias":"sugarcrm","address":"","roles":[{"id":2,"type":"supplier"},{"id":3,"type":"vendor"}],"description":"Sugar is a vendor of SugarCRM. SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable customer relationship management (CRM) solution on the market. We are the industry’s leading company focused exclusively on customer relationship management. Helping our clients build a unique customer experience through great customer relationships is our sole focus.","companyTypes":["supplier","vendor"],"products":{},"vendoredProductsCount":1,"suppliedProductsCount":1,"supplierImplementations":[],"vendorImplementations":[{"id":381,"title":"SUGARCRM for a leading global provider of advanced materials solutions","description":"Materion is a leading global provider of advanced materials solutions for customers in consumer electronics, defense and science, industrial and aerospace, automotive electronics, telecommunications infrastructure, appliances, medical and energy.\r\n\r\n\r\nAccording to CSO Insights, 74% of sales organizations have poor CRM adoption. According to Forrester, 65% of a sales rep’s time is spent not actively selling. Jason Maher, vice president of sales at Materion looked at those stats and nodded his head. But instead of accepting his company’s legacy system as a necessary evil, he set out to overhaul how his company used CRM to better manage the performance of his sales organization, improve the new business pipeline, and increase topline revenue.\r\n\r\nMaterion, a leading provider of advanced materials with a diverse base of global customers, had a CRM problem. Only about half of its global sales team was using its out-of-date, homegrown solution. And, who could blame them? The old system sometimes took 20 minutes to connect, it took employees 60 minutes to generate a call report, and didn’t even track leads or NBO (new business orders).\r\n\r\nMaher quickly realized he needed a new, modern CRM that would help him increase topline revenue and improve business efficiencies. He knew he would have to change the sales culture at Materion. He was looking for a uniform tool that brought his sales team, spread across three continents, together by breaking down geographic barriers, creating friendly competition and improving how his employees worked as a team.\r\n\r\nMaterion has a complex customer supply chain. The company works with demand generators, material specifiers, fabricators and distributors to supply its products to companies like Boeing. The company needed a CRM that can organize the complex supply chains to reduce prep work and enable everyone to be aware of the status of each order and project. Materion also wanted a platform that would provide real-time integration data from SAP and Lotus Notes.\r\n\r\n<span style=\"font-weight: bold;\">On top of all that, Materion wanted to complete the global CRM rollout in six months.</span>\r\n\r\nMaterion chose the Sugar platform over other leading CRM solutions because it provided easy-to-configure dashboards to track NBOs, gather real-time data and link supply chains. The company’s IT staff was comfortable with Sugar On-Demand cloud deployment for easy, secure access for employees in any country.\r\n<span style=\"font-weight: bold; font-style: italic;\"><br /></span>\r\n<span style=\"font-weight: bold; font-style: italic;\">“Sugar had the capabilities and features to check all the boxes that we required as a company,” said Maher. “It is a great system to manage leads and conversions so we can map our topline goal of growing revenue. It has a best-in-class mobile app with real-time access to customer data so there are never any surprises for my team before they interact with customers.</span>\r\n<span style=\"font-weight: bold; font-style: italic;\">During the evaluation process, I had executive support and looped in our IT staff early on as well. Choosing SugarCRM was actually the easy part of the process. My next step was rolling this out globally and getting our team fired up about using Sugar to its fullest capabilities.”</span>\r\n<span style=\"font-weight: bold; font-style: italic;\"><br /></span>\r\n<span style=\"font-weight: bold; font-style: italic;\">“CRM is only a good tool if you get your employees to use it." - Jason Maher</span>\r\n<span style=\"font-weight: bold; font-style: italic;\">“Sugar had the capabilities and features to check all the boxes that we required as a company,” - Jason Maher</span>\r\n\r\nKeys to Strong Adoption\r\nMaher knew his employees might be reluctant to have a new system forced on them, particularly because their legacy CRM left a lot to be desired. So, the first thing he did was create a global design team during the implementation process. He chose an IT leader to be involved to ensure that all the integrations with the company's other systems could be done smoothly. This helped ensure that the data in the CRM would be current and accurate when the project went live. He also involved multiple sales people with varying degrees of tech skills to provide feedback.\r\n\r\nThe next step, still during the design phase, was to bring in the entire global sales team for a 3-day introduction to the Sugar platform. SugarCRM partner, Highland Solutions, led the sessions, which focused on how Materion wanted the system to look and feel, and how employees wanted to configure Sugar to help them better get things done.\r\n\r\nMaterion identified “super users” in every region. These are sales management employees charged with becoming the de facto Sugar experts for local staff. They answered questions, conducted training with new employees and regularly reported successes, challenges and issues during weekly meetings.\r\n\r\nMaterion launched internal marketing campaigns during the implementation phase to tease the project and let employees know that something great was on the horizon. By the time Sugar was ready to go live, employees were really eager to try the system because there was so much excitement.\r\n\r\nOnce it was time for formal Sugar training. Materion conducted all Sugar training face-to-face in six countries over four weeks. Employees spent two full days hands-on with Sugar, working on real tasks using real customer data. So, while they were learning the new system, they were also getting their day-to-day work done. Before they could consider training complete, each user had to demonstrate proficiency on the five most frequent tasks performed in Sugar.\r\n\r\n<span style=\"font-weight: bold; font-style: italic;\">“With training, it is worth the expense to do it right. You are spending a lot of money on a CRM, so it’s an absolute must that you get the project off on the right foot,” said Maher.</span>\r\n\r\nAs Materion moves forward with Sugar, Maher has come up with innovative ways to ensure everyone is regularly using the CRM. During team meetings, the sales manager for the region that has created the fewest call reports has to pull a $100 bill of his or her pocket and give it to the sales manager representing the region that created the most.\r\n\r\n<span style=\"font-weight: bold; font-style: italic;\">“It gets a lot of laughs and applause, but it’s working. Because of the competition, everyone is entering data and reports into Sugar,” said Maher.</span>\r\n\r\nMaher uses Sugar during regular meetings and one-on-one performance reviews. He opens the system and looks at NBOs, which are tied to incentive compensation. An NBO only counts if it is in Sugar.\r\n\r\n<span style=\"font-weight: bold;\">Looking forward</span>\r\nBecause of the increased adoption, organized NBO metrics and a more efficient sales team that closes more deals, Materion is expanding its use of Sugar into more divisions within the company. Other teams are excited by the buzz Sugar has created within the company and want to be involved.\r\n\r\n<span style=\"font-weight: bold;\">The numbers with SugarCRM</span>\r\nCall reports take only 20 minutes – a 67% increase in efficiency\r\n100 percent adoption – the entire sales team uses Sugar every day.\r\n100 percent of leads and NBOs are tracked in Sugar.","alias":"sugarcrm-dlja-proizvoditelja-inzhenernykh-materialov","roi":0,"seo":{"title":"SUGARCRM for a leading global provider of advanced materials solutions","keywords":"Sugar, that, Materion, sales, with, Maher, employees, team","description":"Materion is a leading global provider of advanced materials solutions for customers in consumer electronics, defense and science, industrial and aerospace,","og:title":"SUGARCRM for a leading global provider of advanced materials solutions","og:description":"Materion is a leading global provider of advanced materials solutions for customers in consumer electronics, defense and science, industrial and aerospace,"},"deal_info":"","user":{"id":4139,"title":"Materion","logoURL":"https://old.b4r.io/uploads/roi/company/Materion.jpg","alias":"materion","address":"","roles":[],"description":"Materion Corp. is a multinational company specializing in high-performance engineered materials. Among their products are precious and non-precious metals, inorganic chemicals, specialty coatings, beryllium, specialty engineered beryllium, beryllium copper alloys, ceramics, and engineered clad and plated metal systems.\r\n\r\nThe company's engineered materials are used in the telecommunications, consumer electronics, automotive medical, industrial components, aerospace, defense, and optical coating industries.","companyTypes":[],"products":{},"vendoredProductsCount":0,"suppliedProductsCount":0,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":1,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{},"companyUrl":"https://materion.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Materion","keywords":"engineered, beryllium, materials, Materion, specialty, company, systems, telecommunications","description":"Materion Corp. is a multinational company specializing in high-performance engineered materials. Among their products are precious and non-precious metals,","og:title":"Materion","og:description":"Materion Corp. is a multinational company specializing in high-performance engineered materials. Among their products are precious and non-precious metals,","og:image":"https://old.b4r.io/uploads/roi/company/Materion.jpg"},"eventUrl":""},"supplier":{},"vendors":[{"id":4137,"title":"SugarCRM","logoURL":"https://old.b4r.io/uploads/roi/company/SugarCRM.jpg","alias":"sugarcrm","address":"","roles":[],"description":"Sugar is a vendor of SugarCRM. SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable customer relationship management (CRM) solution on the market. We are the industry’s leading company focused exclusively on customer relationship management. Helping our clients build a unique customer experience through great customer relationships is our sole focus.","companyTypes":[],"products":{},"vendoredProductsCount":1,"suppliedProductsCount":1,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":0,"vendorImplementationsCount":2,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{},"companyUrl":"https://www.sugarcrm.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"SugarCRM","keywords":"customer, SugarCRM, relationships, management, relationship, focused, exclusively, Helping","description":"Sugar is a vendor of SugarCRM. SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and","og:title":"SugarCRM","og:description":"Sugar is a vendor of SugarCRM. SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and","og:image":"https://old.b4r.io/uploads/roi/company/SugarCRM.jpg"},"eventUrl":""}],"products":[{"id":1340,"logo":false,"scheme":false,"title":"SugarCRM","vendorVerified":0,"rating":"1.70","implementationsCount":2,"suppliersCount":0,"alias":"sugarcrm","companyTypes":[],"description":"<span style=\"font-weight: bold;\">Sales</span>\r\nOptimize Every Sales Engagement\r\nMaximize your sales productivity. Increase win rates in your sales pipeline with personalized dashboards and personal productivity tools. Get rich customer insight and collaborative selling tools.\r\n \r\n<span style=\"font-weight: bold;\">Customer Service</span>\r\nDeliver Exceptional Support\r\nProvide exceptional service and support by using Sugar for rapid customer insight and real-time collaboration. Understand and meet customer needs, whether from a help desk, a call center, or a social media community.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Marketing</span>\r\nDeliver Personalized Marketing\r\nAttract more prospects and create more opportunities with less effort. Engage with your customers at an individual level through relevant, actionable insights. Optimize future marketing efforts by clearly capturing and understanding the return on your marketing spend.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Mobile CRM</span>\r\nEmpower your Mobile Workforce\r\nSugarCRM Mobile puts your customer information at your fingertips no matter where you are. With SugarCRM Mobile’s native apps for popular phones and tablets, you’ll have the details you need for a productive customer engagement.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Platform</span>\r\nCRM Industry's Most Flexible Platform\r\nSugar delivers the flexibility, agility, and simplicity to make it your own. Run your Sugar anywhere you want -- hosted and managed by SugarCRM or by one of our partners in the cloud or deploy on a public cloud or on-premise. Automate complex business processes. Rapidly develop and deliver a solution that is custom-built for your organization.","shortDescription":"SugarCRM is an innovative and affordable CRM\r\nDeliver amazing customer experiences with Sugar\r\nSugar is a complete CRM platform that collects every bit of critical information across sales, service and marketing. It easily integrates with any application. And Sugar gives you a personalized user experience that works seamlessly on the devices you use every day.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":20,"sellingCount":17,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"SugarCRM","keywords":"your, customer, SugarCRM, Mobile, with, Sugar, Optimize, Platform","description":"Sales\rOptimize Every Sales Engagement\rMaximize your sales productivity. Increase win rates in your sales pipeline with personalized dashboards and personal","og:title":"SugarCRM","og:description":"Sales\rOptimize Every Sales Engagement\rMaximize your sales productivity. Increase win rates in your sales pipeline with personalized dashboards and personal"},"eventUrl":"","translationId":1341,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"Система управления взаимоотношениями с клиентами (CRM, CRM-система, сокращение от англ. Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png"},{"id":337,"title":"Sales","alias":"sales","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/Sales.png"},{"id":339,"title":"Marketing","alias":"marketing","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/internet_marketing.png"},{"id":341,"title":"Customer Service","alias":"customer-service","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/customer-service.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"finished","statusLabel":"Finished","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":4,"title":"Reduce Costs"},{"id":7,"title":"Improve Customer Service"},{"id":252,"title":"Increase Customer Base"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":176,"title":"No unified address book"},{"id":340,"title":"Low quality of customer service"},{"id":356,"title":"High costs of routine operations"},{"id":370,"title":"No automated business processes"},{"id":377,"title":"Separate communications channels"},{"id":388,"title":"Failure to attract new customers"},{"id":389,"title":"Customer retention"},{"id":390,"title":"Low quality of customer support"}]}},"categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"Система управления взаимоотношениями с клиентами (CRM, CRM-система, сокращение от англ. Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png"},{"id":337,"title":"Sales","alias":"sales","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/Sales.png"},{"id":339,"title":"Marketing","alias":"marketing","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/internet_marketing.png"},{"id":341,"title":"Customer Service","alias":"customer-service","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/customer-service.png"}],"additionalInfo":{"budgetNotExceeded":"","functionallyTaskAssignment":"","projectWasPut":"","price":0,"source":{"url":"https://www.sugarcrm.com/customers/case-studies/materion","title":"Web-site of vendor"}},"comments":[],"referencesCount":0},{"id":379,"title":"SUGARCRM for a world leader in manufacturing, distributing and selling microphones","description":"\r\n\r\nA world leader in manufacturing, distributing and selling microphones, headphones and wireless transmission technology, Sennheiser prides itself on shaping the future of the audio industry. The family-owned company operates two divisions: Consumer Systems, which accounts for nearly 50 percent of sales; and Professional Systems, which provides microphones and headphones to performers, venues, studios and broadcast outlets, and audio solutions for conference in enterprises and conference centers. The company won an Emmy Award in 2013 for engineering.\r\n\r\nHeadquarters: Wedemark, Germany\r\nManufacturing locations: Germany, Ireland and the United States\r\nSales locations: Sennheiser stores and major retailers\r\nCustomers: Broadcast outlets, studios, performance venues, performers and retail\r\nFounded: 1945, as Laboratorium Wennebostel by Fritz Sennheiser\r\nWebsite: www.sennheiser.com\r\n\r\n\r\n<span style=\"font-weight: bold;\">Challenge</span>\r\nSignificant global business growth and channel diversification made it clear to Sennheiser executives that they could no longer rely on homegrown solutions that kept data in isolated silos. Instead, they saw the need for a robust CRM that could give a globally distributed work force a comprehensive view of the customer. The CRM would need to accommodate Sennheiser’s diverse sales channels, and would need to expand to encompass customer service and marketing.\r\n\r\n<span style=\"font-weight: bold;\">Solution</span>\r\n<span style=\"font-weight: bold; font-style: italic;\">Sennheiser determined Sugar was the best fit for its complex requirements:</span>\r\n\r\n<ul><li>Support for a globally distributed user and customer base</li><li>Ease and cost effectiveness of integrating Sugar with ERP, business intelligence and social media</li><li>Advanced workflow</li><li>Support for B2B and B2C sales, Customer Support and Marketing</li><li>On-premise deployment to ease integration and comply with government data security regulations</li></ul>\r\n\r\n<span style=\"font-weight: bold; text-decoration-line: underline;\">Results</span>\r\n<span style=\"font-weight: bold;\">Global Deployment, Multiple Sales Channels:</span> Since selecting Sugar, Sennheiser has deployed the solution to users in 40 countries. Sugar was used first to support B2B sales relationships, then expanded to manage B2C sales through retail centers, ecommerce and partnerships. Sugar has become instrumental in managing a diverse customer database across multiple business units, providing sales and marketing insights that enhance revenue.\r\n\r\n<span style=\"font-weight: bold;\">Customer Service and Marketing Expansion:</span> More recently, Sennheiser has expanded Sugar into customer service, collecting data about the customer lifecycle that helps identify new sales opportunities. Commercial customers have surfaced as personal users, leading to successful cross-selling.\r\n\r\n<span style=\"font-weight: bold;\">Enhanced Business Intelligence across the Customer Lifecycle:</span> Because Sugar helps Sennheiser chart the customer lifecycle, the company is leading competitors by establishing commerce at a personal level. Sales staff, working with mobile devices, easily enter sales or call notes, call up schematics and performance reports for clients – and even show prospects how other people or venues are using Sennheiser equipment.\r\n\r\nLooking forward, Sennheiser is planning to rely on social media for marketing and lead generation, and is creating workflows for the process. It recently developed enhanced forms for case management.\r\n\r\n<span style=\"font-weight: bold; font-style: italic;\">“No matter what we ask of Sugar, there is a way to do it. [...] I’ve implemented a lot of systems during my IT career and it took a lot of time to see results. With Sugar, we set up things quickly, enlisted our teams and produced results. That emphasizes we made the right decision on a CRM.”</span>\r\n\r\n<span style=\"font-weight: bold;\">Integrations</span>\r\n<ul><li>IBM Connections: Intranet collaboration</li><li>JD Edwards Enterprise: ERP</li><li>MicroStrategy: Business intelligence</li><li>Spredfast: Social media monitoring</li><li>Evalanche: Marketing automation</li><li>Skype4Business: Customer calls</li></ul>","alias":"sugarcrm-dlja-proizvoditelja-ehlektroniki","roi":0,"seo":{"title":"SUGARCRM for a world leader in manufacturing, distributing and selling microphones","keywords":"Sennheiser, Sugar, sales, customer, that, Customer, company, marketing","description":"\r\rA world leader in manufacturing, distributing and selling microphones, headphones and wireless transmission technology, Sennheiser prides itself on shaping","og:title":"SUGARCRM for a world leader in manufacturing, distributing and selling microphones","og:description":"\r\rA world leader in manufacturing, distributing and selling microphones, headphones and wireless transmission technology, Sennheiser prides itself on shaping"},"deal_info":"","user":{"id":4138,"title":"Sennheiser electronic","logoURL":"https://old.b4r.io/uploads/roi/company/Sennheiser_electronic.png","alias":"sennheiser-electronic","address":"","roles":[],"description":"Sennheiser electronic GmbH & Co. KG is a German privately-held audio company specializing in the design and production of a wide range of high fidelity products, including microphones, headphones, telephony accessories and avionics headsets for personal, professional and business applications. ","companyTypes":[],"products":{},"vendoredProductsCount":0,"suppliedProductsCount":0,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":1,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{},"companyUrl":"https://sennheiser.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Sennheiser electronic","keywords":"Sennheiser, electronic, microphones, headphones, including, telephony, fidelity, products","description":"Sennheiser electronic GmbH & Co. KG is a German privately-held audio company specializing in the design and production of a wide range of high fidelity","og:title":"Sennheiser electronic","og:description":"Sennheiser electronic GmbH & Co. KG is a German privately-held audio company specializing in the design and production of a wide range of high fidelity","og:image":"https://old.b4r.io/uploads/roi/company/Sennheiser_electronic.png"},"eventUrl":""},"supplier":{},"vendors":[{"id":4137,"title":"SugarCRM","logoURL":"https://old.b4r.io/uploads/roi/company/SugarCRM.jpg","alias":"sugarcrm","address":"","roles":[],"description":"Sugar is a vendor of SugarCRM. SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable customer relationship management (CRM) solution on the market. We are the industry’s leading company focused exclusively on customer relationship management. Helping our clients build a unique customer experience through great customer relationships is our sole focus.","companyTypes":[],"products":{},"vendoredProductsCount":1,"suppliedProductsCount":1,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":0,"vendorImplementationsCount":2,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{},"companyUrl":"https://www.sugarcrm.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"SugarCRM","keywords":"customer, SugarCRM, relationships, management, relationship, focused, exclusively, Helping","description":"Sugar is a vendor of SugarCRM. SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and","og:title":"SugarCRM","og:description":"Sugar is a vendor of SugarCRM. SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and","og:image":"https://old.b4r.io/uploads/roi/company/SugarCRM.jpg"},"eventUrl":""}],"products":[{"id":1340,"logo":false,"scheme":false,"title":"SugarCRM","vendorVerified":0,"rating":"1.70","implementationsCount":2,"suppliersCount":0,"alias":"sugarcrm","companyTypes":[],"description":"<span style=\"font-weight: bold;\">Sales</span>\r\nOptimize Every Sales Engagement\r\nMaximize your sales productivity. Increase win rates in your sales pipeline with personalized dashboards and personal productivity tools. Get rich customer insight and collaborative selling tools.\r\n \r\n<span style=\"font-weight: bold;\">Customer Service</span>\r\nDeliver Exceptional Support\r\nProvide exceptional service and support by using Sugar for rapid customer insight and real-time collaboration. Understand and meet customer needs, whether from a help desk, a call center, or a social media community.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Marketing</span>\r\nDeliver Personalized Marketing\r\nAttract more prospects and create more opportunities with less effort. Engage with your customers at an individual level through relevant, actionable insights. Optimize future marketing efforts by clearly capturing and understanding the return on your marketing spend.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Mobile CRM</span>\r\nEmpower your Mobile Workforce\r\nSugarCRM Mobile puts your customer information at your fingertips no matter where you are. With SugarCRM Mobile’s native apps for popular phones and tablets, you’ll have the details you need for a productive customer engagement.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Platform</span>\r\nCRM Industry's Most Flexible Platform\r\nSugar delivers the flexibility, agility, and simplicity to make it your own. Run your Sugar anywhere you want -- hosted and managed by SugarCRM or by one of our partners in the cloud or deploy on a public cloud or on-premise. Automate complex business processes. Rapidly develop and deliver a solution that is custom-built for your organization.","shortDescription":"SugarCRM is an innovative and affordable CRM\r\nDeliver amazing customer experiences with Sugar\r\nSugar is a complete CRM platform that collects every bit of critical information across sales, service and marketing. It easily integrates with any application. And Sugar gives you a personalized user experience that works seamlessly on the devices you use every day.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":20,"sellingCount":17,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"SugarCRM","keywords":"your, customer, SugarCRM, Mobile, with, Sugar, Optimize, Platform","description":"Sales\rOptimize Every Sales Engagement\rMaximize your sales productivity. Increase win rates in your sales pipeline with personalized dashboards and personal","og:title":"SugarCRM","og:description":"Sales\rOptimize Every Sales Engagement\rMaximize your sales productivity. Increase win rates in your sales pipeline with personalized dashboards and personal"},"eventUrl":"","translationId":1341,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"Система управления взаимоотношениями с клиентами (CRM, CRM-система, сокращение от англ. Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png"},{"id":337,"title":"Sales","alias":"sales","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/Sales.png"},{"id":339,"title":"Marketing","alias":"marketing","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/internet_marketing.png"},{"id":341,"title":"Customer Service","alias":"customer-service","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/customer-service.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"finished","statusLabel":"Finished","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":4,"title":"Reduce Costs"},{"id":7,"title":"Improve Customer Service"},{"id":252,"title":"Increase Customer Base"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":176,"title":"No unified address book"},{"id":340,"title":"Low quality of customer service"},{"id":356,"title":"High costs of routine operations"},{"id":370,"title":"No automated business processes"},{"id":376,"title":"Unstructured data"},{"id":377,"title":"Separate communications channels"},{"id":388,"title":"Failure to attract new customers"},{"id":389,"title":"Customer retention"},{"id":390,"title":"Low quality of customer support"}]}},"categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"Система управления взаимоотношениями с клиентами (CRM, CRM-система, сокращение от англ. Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png"},{"id":337,"title":"Sales","alias":"sales","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/Sales.png"},{"id":339,"title":"Marketing","alias":"marketing","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/internet_marketing.png"},{"id":341,"title":"Customer Service","alias":"customer-service","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/customer-service.png"}],"additionalInfo":{"budgetNotExceeded":"","functionallyTaskAssignment":"","projectWasPut":"","price":0,"source":{"url":"https://www.sugarcrm.com/customers/case-studies/sennheiser","title":"Web-site of vendor"}},"comments":[],"referencesCount":0}],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":0,"vendorImplementationsCount":2,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{"71":{"id":71,"title":"CRM - Customer Relationship Management","description":"Система управления взаимоотношениями с клиентами (CRM, CRM-система, сокращение от англ. Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png","alias":"crm-customer-relationship-management"}},"branches":"Information Technology","companyUrl":"https://www.sugarcrm.com/","countryCodes":[],"certifications":[],"isSeller":true,"isSupplier":true,"isVendor":true,"presenterCodeLng":"","seo":{"title":"SugarCRM","keywords":"customer, SugarCRM, relationships, management, relationship, focused, exclusively, Helping","description":"Sugar is a vendor of SugarCRM. SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and","og:title":"SugarCRM","og:description":"Sugar is a vendor of SugarCRM. SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and","og:image":"https://old.b4r.io/uploads/roi/company/SugarCRM.jpg"},"eventUrl":"","vendorPartners":[],"supplierPartners":[],"vendoredProducts":[{"id":1340,"logoURL":"https://old.b4r.io/fileadmin/user_upload/SugarCRM.jpg","logo":true,"scheme":false,"title":"SugarCRM","vendorVerified":0,"rating":"1.70","implementationsCount":2,"suppliersCount":0,"supplierPartnersCount":0,"alias":"sugarcrm","companyTitle":"SugarCRM","companyTypes":["supplier","vendor"],"companyId":4137,"companyAlias":"sugarcrm","description":"<span style=\"font-weight: bold;\">Sales</span>\r\nOptimize Every Sales Engagement\r\nMaximize your sales productivity. Increase win rates in your sales pipeline with personalized dashboards and personal productivity tools. Get rich customer insight and collaborative selling tools.\r\n \r\n<span style=\"font-weight: bold;\">Customer Service</span>\r\nDeliver Exceptional Support\r\nProvide exceptional service and support by using Sugar for rapid customer insight and real-time collaboration. Understand and meet customer needs, whether from a help desk, a call center, or a social media community.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Marketing</span>\r\nDeliver Personalized Marketing\r\nAttract more prospects and create more opportunities with less effort. Engage with your customers at an individual level through relevant, actionable insights. Optimize future marketing efforts by clearly capturing and understanding the return on your marketing spend.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Mobile CRM</span>\r\nEmpower your Mobile Workforce\r\nSugarCRM Mobile puts your customer information at your fingertips no matter where you are. With SugarCRM Mobile’s native apps for popular phones and tablets, you’ll have the details you need for a productive customer engagement.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Platform</span>\r\nCRM Industry's Most Flexible Platform\r\nSugar delivers the flexibility, agility, and simplicity to make it your own. Run your Sugar anywhere you want -- hosted and managed by SugarCRM or by one of our partners in the cloud or deploy on a public cloud or on-premise. Automate complex business processes. Rapidly develop and deliver a solution that is custom-built for your organization.","shortDescription":"SugarCRM is an innovative and affordable CRM\r\nDeliver amazing customer experiences with Sugar\r\nSugar is a complete CRM platform that collects every bit of critical information across sales, service and marketing. It easily integrates with any application. And Sugar gives you a personalized user experience that works seamlessly on the devices you use every day.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":20,"sellingCount":17,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"SugarCRM","keywords":"your, customer, SugarCRM, Mobile, with, Sugar, Optimize, Platform","description":"Sales\rOptimize Every Sales Engagement\rMaximize your sales productivity. Increase win rates in your sales pipeline with personalized dashboards and personal","og:title":"SugarCRM","og:description":"Sales\rOptimize Every Sales Engagement\rMaximize your sales productivity. Increase win rates in your sales pipeline with personalized dashboards and personal","og:image":"https://old.b4r.io/fileadmin/user_upload/SugarCRM.jpg"},"eventUrl":"","translationId":1341,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":3,"title":"CRM"}],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"Система управления взаимоотношениями с клиентами (CRM, CRM-система, сокращение от англ. Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png"},{"id":337,"title":"Sales","alias":"sales","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/Sales.png"},{"id":339,"title":"Marketing","alias":"marketing","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/internet_marketing.png"},{"id":341,"title":"Customer Service","alias":"customer-service","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/customer-service.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"suppliedProducts":[{"id":1340,"logoURL":"https://old.b4r.io/fileadmin/user_upload/SugarCRM.jpg","logo":true,"scheme":false,"title":"SugarCRM","vendorVerified":0,"rating":"1.70","implementationsCount":2,"suppliersCount":0,"supplierPartnersCount":0,"alias":"sugarcrm","companyTitle":"SugarCRM","companyTypes":["supplier","vendor"],"companyId":4137,"companyAlias":"sugarcrm","description":"<span style=\"font-weight: bold;\">Sales</span>\r\nOptimize Every Sales Engagement\r\nMaximize your sales productivity. Increase win rates in your sales pipeline with personalized dashboards and personal productivity tools. Get rich customer insight and collaborative selling tools.\r\n \r\n<span style=\"font-weight: bold;\">Customer Service</span>\r\nDeliver Exceptional Support\r\nProvide exceptional service and support by using Sugar for rapid customer insight and real-time collaboration. Understand and meet customer needs, whether from a help desk, a call center, or a social media community.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Marketing</span>\r\nDeliver Personalized Marketing\r\nAttract more prospects and create more opportunities with less effort. Engage with your customers at an individual level through relevant, actionable insights. Optimize future marketing efforts by clearly capturing and understanding the return on your marketing spend.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Mobile CRM</span>\r\nEmpower your Mobile Workforce\r\nSugarCRM Mobile puts your customer information at your fingertips no matter where you are. With SugarCRM Mobile’s native apps for popular phones and tablets, you’ll have the details you need for a productive customer engagement.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Platform</span>\r\nCRM Industry's Most Flexible Platform\r\nSugar delivers the flexibility, agility, and simplicity to make it your own. Run your Sugar anywhere you want -- hosted and managed by SugarCRM or by one of our partners in the cloud or deploy on a public cloud or on-premise. Automate complex business processes. Rapidly develop and deliver a solution that is custom-built for your organization.","shortDescription":"SugarCRM is an innovative and affordable CRM\r\nDeliver amazing customer experiences with Sugar\r\nSugar is a complete CRM platform that collects every bit of critical information across sales, service and marketing. It easily integrates with any application. And Sugar gives you a personalized user experience that works seamlessly on the devices you use every day.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":20,"sellingCount":17,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"SugarCRM","keywords":"your, customer, SugarCRM, Mobile, with, Sugar, Optimize, Platform","description":"Sales\rOptimize Every Sales Engagement\rMaximize your sales productivity. Increase win rates in your sales pipeline with personalized dashboards and personal","og:title":"SugarCRM","og:description":"Sales\rOptimize Every Sales Engagement\rMaximize your sales productivity. Increase win rates in your sales pipeline with personalized dashboards and personal","og:image":"https://old.b4r.io/fileadmin/user_upload/SugarCRM.jpg"},"eventUrl":"","translationId":1341,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":3,"title":"CRM"}],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"Система управления взаимоотношениями с клиентами (CRM, CRM-система, сокращение от англ. Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png"},{"id":337,"title":"Sales","alias":"sales","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/Sales.png"},{"id":339,"title":"Marketing","alias":"marketing","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/internet_marketing.png"},{"id":341,"title":"Customer Service","alias":"customer-service","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/customer-service.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"partnershipProgramme":null}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}