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As a consumer approaches one, say in a grocery store in Maine, the cooler captures her demographic data and uses the information to display customized content and a call to action on an embedded touchscreen. “That could be a coupon to be redeemed in a store, or journeys that she can experience online,” Sciuto explained.\r\n\r\nWith so many brands and products to offer, the goal is to help the consumer engage with the ones she likes. As Sciuto put it, “Our goal is to be relevant for the consumer. We want them to feel that this is exactly what they want.”\r\n\r\nMarketing Cloud enables Sciuto’s teams to reach consumers on a personal level by building consumer journeys that adapt to how individuals engage with content. Journey Builder and Predictive Intelligence enable personalized experiences to scale up to the millions of consumers Nestlé Waters serves. The goal is to build relationships with our consumers to improve their lives driving healthy hydration. “This is not about marketing and sales. It's about holistically managing the relationship with our consumer across brands and functions,” Sciuto said.\r\n\r\nTim Brown, President and CEO of Nestlé Waters, expounded on the importance of those relationships. “We want loyalty. We want people to be with us for a very long time,” he said. Like Sciuto, Brown is looking beyond broadcasting messaging to something more meaningful. “We can have individual relationships with people — not just consumers,” he said.\r\n\r\n<span style=\"font-weight: bold; font-style: italic;\">“This journey was not possible without Salesforce. Salesforce is much more than a business partner.” ANTONIO SCIUTO, CMO AND EBUSINESS LEADER</span>\r\n\r\n<span style=\"font-weight: bold;\">Partnering on a Consumer Engagement Center</span>\r\nEvidence of Brown and Sciuto’s dedication to relationship building is taking shape in the form of a new consumer engagement center being built in New York City in partnership with Salesforce. 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Built on Force.com and launched in just three months, it quickly became a personalized hub for collaboration around the world.\r\n\r\nBecause Chatter is integrated with My B-F, employees can personalize the apps they want to go to and which tabs and information appear at login. “People who sell Jack Daniel’s in Germany learn from those who are selling it in Australia and vice versa,” said Nall. “And this can now happen in real time. People can interact and share ideas and information with people they never may have met in the past. And for Brown-Forman, that’s extremely powerful.”\r\n\r\n<span style=\"font-weight: bold; font-style: italic;\">“As CIO, I can now add value to our marketing organization, our commercial org, our production org — all by leveraging a single platform.”</span>\r\n\r\nBuilding on this experience, Brown-Forman’s IT team has delivered innovative apps for employees, distributors, and customers that have empowered its global business in new ways. One example is Wombat, a mission-critical app originally created five years ago as an offline application. Because field reps were often visiting accounts that were far afield, it was important to give them access to core information on their tablets even when they had no internet connectivity.\r\n\r\nBrown-Forman is also reaching customers directly with programs like the By the Barrel app that invites consumers the opportunity to hand-select their own barrel of special Brown-Forman spirits like Jack Daniel’s or Woodford Reserve. Fans can then personalize the labels on bottles, receive a detailed provenance, and even keep the empty barrel as a souvenir, complete with an engraved plaque.\r\n\r\nSo what began as an investment in a platform for building apps has evolved into a company-wide strategy that touches on every aspect of the business.<span style=\"font-weight: bold; font-style: italic;\"> “What surprised us was the breadth of what Salesforce offers,” said Nall. “As CIO, I can now add value to our marketing organization, our commercial org, our production org — all by leveraging a single platform.”</span>","alias":"salesforce-platform-dlja-alkogolnoi-kompanii","roi":0,"seo":{"title":"Salesforce Platform for Brown-Forman Corporation","keywords":"Brown-Forman, that, with, apps, like, even, they, their","description":"Brown-Forman, maker of iconic brands like Jack Daniel’s and Woodford Reserve, built its business on time-honored practices like slow-aging and handcrafted","og:title":"Salesforce Platform for Brown-Forman Corporation","og:description":"Brown-Forman, maker of iconic brands like Jack Daniel’s and Woodford Reserve, built its business on time-honored practices like slow-aging and handcrafted"},"deal_info":"","user":{"id":4151,"title":"Brown-Forman Corporation","logoURL":"https://old.b4r.io/uploads/roi/company/Brown-Forman_Corporation.png","alias":"brown-forman-corporation","address":"","roles":[],"description":"The Brown-Forman Corporation is one of the largest American-owned companies in the spirits and wine business. 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","companyTypes":[],"products":{},"vendoredProductsCount":0,"suppliedProductsCount":0,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":1,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{},"companyUrl":"https://www.brown-forman.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Brown-Forman Corporation","keywords":"Brown-Forman, Corporation, Finlandia, Glenglassaugh, BenRiach, Mist, GlenDronach, Canadian","description":"The Brown-Forman Corporation is one of the largest American-owned companies in the spirits and wine business. Based in Louisville, Kentucky, it manufactures","og:title":"Brown-Forman Corporation","og:description":"The Brown-Forman Corporation is one of the largest American-owned companies in the spirits and wine business. 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From HR to finance to IT, and more. <span style=\"font-weight: bold;\"> </span> <span style=\"font-weight: bold;\">Build with security and trust.</span> The world's most trusted cloud platform gives you the ability to add the layers of security and compliance controls your industry or customers demand. <span style=\"font-weight: bold;\"><br /></span> <span style=\"font-weight: bold;\">Create amazing customer experiences.</span> Engage customers with beautiful, personalized apps that connect to Salesforce. Create apps in any language your developers want with built-in AI. 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Customer safety, trust, and convenience have been core values since the company’s beginnings as an express postal service in 1850. This commitment to service has driven innovations from Travelers Cheques to the iconic credit cards bearing the words, “Member Since.” But today’s competitive landscape is unlike any before it, fueled by rapid innovation and rife with startups bent on disrupting the status quo. From Travelers Cheques to credit cards to Apple Pay, American Express has never been afraid to reinvent itself to serve customers, and now the company has partnered with Salesforce to do it again. Today, American Express is transforming service for the Digital Age, with Salesforce as a key partner. “American Express wants to take service into the 21st century by redefining what it means,” said Susan Sobbott, president of Global Corporate Payments. “The way we redefine it is by being so real time and so in the know, that we can actually anticipate what customers need.” For the Digital Age, that means using data to help customers solve problems and make key business decisions. “The power for us is the information we have, the trust we have with our customers, and our employees’ ability to deliver on that,” said Greg Keeley, EVP of Global Corporate Payments. “Salesforce enables us to connect these dots.”\r\n\r\n<span style=\"font-weight: bold; text-decoration-line: underline;\">American Express is redefining customer service for the 21st Century with Salesforce.</span>\r\n\r\n<span style=\"font-weight: bold;\">Great customer experiences are built on trust.</span>\r\n“American Express is a company that has always been grounded in creating great customer experiences,” said Barbara Agoglia, Global Head of E2E Marketing for Corporate Payments. A century ago, that meant honoring letters of credit so Americans stranded in Europe at the beginning of World War I could fund their passage home. Today, it means ensuring customer security as technology redefines how we pay for everything from groceries to mortgages. “Whether you're using a card or Apple Pay or other new technologies that are on the horizon, we want to lead the world in how payments are executed in the business space,” Agoglia said. Consumers worldwide know the value of the American Express brand, and the Global Corporate Payments division brings that same level of service to corporate accounts. Processing the business world’s payments gives American Express a broad view into client spending patterns. Salesforce helps turn that data into insights those businesses need to make smarter decisions. “Our business is not just about payments; it’s about providing information for our clients so they can run their businesses,” said Keeley. “How do we make their lives easier?” One way is by providing rich experiences based on critical, real-time information. “I think consumer-driven technologies have really changed the game and set expectations,” Keeley said. For instance, business travelers use American Express products for managing expenses and travel details from the road. Keeley sees an opportunity to add more value for these customers. “For them, we’re thinking about: What is the travel experience that they're used to and expect? And how can we take that and leapfrog it and make it even better?” he said. American Express transformed the travel experience by pairing secure payments with easy-to-use business tools. And now it offers them on the one thing no road warrior leaves home without: the smartphone. “We're powering payments on the phone for two reasons,” Keeley said. “One, so the customer can choose to pay with plastic or on the device. Two, that same device is going to be where they can capture their itineraries, where they can capture their receipts, and send in their expense report.” When expenses can be filed from the road and wrangling paper receipts becomes a thing of the past, life is that much easier for the business traveler.\r\n\r\n<span style=\"font-weight: bold;\">A progressive company is a future-proofed company.</span>\r\nAmerican Express knows its people are its greatest strength, and Salesforce helps them work smarter — and have more fun on the job. Company leaders see the technology as a unified whole, not a collection of pieces.\r\n\r\n<span style=\"font-weight: bold; font-style: italic;\">“It’s a platform for our employees — sales, accounts development, servicing, marketing, and product people — to communicate, react in real time, and solve customer problems,” Keeley said. </span>\r\n<span style=\"font-weight: bold; font-style: italic;\"><br /></span>The partnership between American Express and Salesforce started with Sales Cloud in 2010. Now, the Customer Success Platform connects thousands of employees across organizations, locations, and time zones. Chatter facilitates communication and excitement around solving customer pain points. Sales reps who traded their manila folders and desktop PCs for portable tablet computers running Salesforce now get out of the office and in front of clients more. 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Поставщик в этой модели самостоятельно управляет приложением, предоставляя заказчикам доступ к функциям с клиентских устройств, как правило через мобильное приложение или веб-браузер.\r\n\r\nОсновное преимущество модели SaaS для потребителя услуги состоит в отсутствии затрат, связанных с установкой, обновлением и поддержкой работоспособности оборудования и работающего на нём программного обеспечения.\r\n\r\nВ модели SaaS:\r\n\r\nприложение приспособлено для удаленного использования;\r\nодним приложением пользуется несколько клиентов (приложение коммунально);\r\nоплата взимается либо в виде ежемесячной абонентской платы, либо на основе объёма операций;\r\nтехническая поддержка приложения включена в оплату;\r\nмодернизация и обновление приложения происходит оперативно и прозрачно для клиентов.\r\nКак и во всех формах облачных вычислений, заказчики платят не за владение программным обеспечением как таковым, а за его аренду (то есть за его использование через мобильное приложение или веб-интерфейс). 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Поставщик в этой модели самостоятельно управляет приложением, предоставляя заказчикам доступ к функциям с клиентских устройств, как правило через мобильное приложение или веб-браузер.\r\n\r\nОсновное преимущество модели SaaS для потребителя услуги состоит в отсутствии затрат, связанных с установкой, обновлением и поддержкой работоспособности оборудования и работающего на нём программного обеспечения.\r\n\r\nВ модели SaaS:\r\n\r\nприложение приспособлено для удаленного использования;\r\nодним приложением пользуется несколько клиентов (приложение коммунально);\r\nоплата взимается либо в виде ежемесячной абонентской платы, либо на основе объёма операций;\r\nтехническая поддержка приложения включена в оплату;\r\nмодернизация и обновление приложения происходит оперативно и прозрачно для клиентов.\r\nКак и во всех формах облачных вычислений, заказчики платят не за владение программным обеспечением как таковым, а за его аренду (то есть за его использование через мобильное приложение или веб-интерфейс). 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Deliver instantaneous and personalized support via phone, email, chat, and now, the SMS messaging app of their choice with LiveMessage.</li> <li>Improve support with AI built for the Salesforce Platform. Give agents a deeper understanding of customers, and managers a complete view of the team with Einstein Analytics.</li> <li>See all the details of a case, at a glance. Boost agent efficiency - customer satisfaction - with a console that displays everything relevant to a case (even legacy system data), from any department, all in one dynamic, connected CRM solution.</li> <li>Resolve onsite service issues on the first trip. Improve your field service operations with a mobile-first experience that uses Einstein AI to ensure technicians have the right tools and parts to do the right job.</li> <li>Reduce case volume with a self-service portal. Give customers the option to help themselves with a custom, branded community that connects them to shared knowledge, helpful peers, and subject-matter experts.</li> </ul>\r\n<span style=\"font-weight: bold;\">See every aspect of your business in one place.</span>\r\n<ul> <li>Get a 360-degree view by unifying, integrating, and connecting all your existing data from anywhere - even IoT devices, legacy databases, and back-end systems.</li> <li>Run your whole business from one mobile app. Be more productive on the go with Salesforce for iOS and Android. Get alerts, resolve issues, service customers, collaborate with co-workers, share files, and more.</li> <li>Customize Salesforce to work the way you want. Easily tailor your business processes and automate them using intuitive tools, workflows, and Lightning Components that anyone can build.</li> <li>Get new features and updates three times a year. Painlessly upgrade to the latest Salesforce releases, adding innovations like Lightning and Einstein artificial intelligence every four months.</li> <li>Do not worry about data security. Run your business with security.</li> </ul>","shortDescription":"Salesforce Service Cloud is an online CRM with mobile app for customer service and support","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":19,"sellingCount":18,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Salesforce Service Cloud","keywords":"with, your, Salesforce, that, customers, business, Einstein, case","description":"Deliver smarter, more personalized support. Say goodbye to "hold, please," thanks to all the innovative platform features that make.\r Support","og:title":"Salesforce Service Cloud","og:description":"Deliver smarter, more personalized support. Say goodbye to "hold, please," thanks to all the innovative platform features that make.\r Support","og:image":"https://old.b4r.io/fileadmin/user_upload/Salesforce.png"},"eventUrl":"","translationId":1357,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":3,"title":"CRM"}],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"Система управления взаимоотношениями с клиентами (CRM, CRM-система, сокращение от англ. Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. 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Поставщик в этой модели самостоятельно управляет приложением, предоставляя заказчикам доступ к функциям с клиентских устройств, как правило через мобильное приложение или веб-браузер.\r\n\r\nОсновное преимущество модели SaaS для потребителя услуги состоит в отсутствии затрат, связанных с установкой, обновлением и поддержкой работоспособности оборудования и работающего на нём программного обеспечения.\r\n\r\nВ модели SaaS:\r\n\r\nприложение приспособлено для удаленного использования;\r\nодним приложением пользуется несколько клиентов (приложение коммунально);\r\nоплата взимается либо в виде ежемесячной абонентской платы, либо на основе объёма операций;\r\nтехническая поддержка приложения включена в оплату;\r\nмодернизация и обновление приложения происходит оперативно и прозрачно для клиентов.\r\nКак и во всех формах облачных вычислений, заказчики платят не за владение программным обеспечением как таковым, а за его аренду (то есть за его использование через мобильное приложение или веб-интерфейс). Таким образом, в отличие от классической схемы лицензирования программного обеспечения, заказчик несет сравнительно небольшие периодические затраты, и ему не требуется инвестировать значительные средства в приобретение прикладной программы и необходимых программно-платформенных и аппаратных средств для его развёртывания, а затем поддерживать его работоспособность. Схема периодической оплаты предполагает, что если необходимость в программном обеспечении временно отсутствует, то заказчик может приостановить его использование и заморозить выплаты разработчику.\r\n\r\nС точки зрения разработчика некоторого проприетарного программного обеспечения модель SaaS позволяет эффективно бороться с нелицензионным использованием программного обеспечения, поскольку программное обеспечение как таковое не попадает к конечным заказчикам. 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Create 1-to-1 consumer journeys across all channels and departments.</li> <li>Pardot. Unite marketing and sales on a single platform for B2B marketing automation.</li> <li>Email Studio. Build personalized email campaigns with the world's # 1 email marketing platform.</li> <li>Salesforce DMP. Capture and activate data from any source on a unified platform.</li> <li>Salesforce Data Studio. Power your marketing with data from the world's largest premium data ecosystem.</li> <li>Social Studio. Listen, publish, and engage with your customers through social media channels.</li> <li>Advertising Studio. Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers.</li> <li>Mobile Studio. Personalize mobile entertainment including SMS, push notifications, and group messaging.</li> </ul>","shortDescription":"Salesforce Marketing Cloud is an online CRM and the unified marketing platform to know consumers, engage them, and personalize their experience.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":13,"sellingCount":17,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Salesforce Marketing Cloud","keywords":"with, marketing, platform, Studio, data, your, consumers, Salesforce","description":"Be consumer-centric. Build a single, comprehensive view of each consumer to power 1-to-1 journeys. Connect every interaction. Integrate every touchpoint and","og:title":"Salesforce Marketing Cloud","og:description":"Be consumer-centric. Build a single, comprehensive view of each consumer to power 1-to-1 journeys. Connect every interaction. 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Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png"},{"id":339,"title":"Marketing","alias":"marketing","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/internet_marketing.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":1362,"logoURL":"https://old.b4r.io/fileadmin/user_upload/Salesforce.png","logo":true,"scheme":false,"title":"Salesforce Platform","vendorVerified":0,"rating":"1.40","implementationsCount":1,"suppliersCount":0,"supplierPartnersCount":0,"alias":"salesforce-platform","companyTitle":"Salesforce.com","companyTypes":["supplier","vendor"],"companyId":4146,"companyAlias":"salesforcecom","description":"\r\n\r\n<span style=\"font-weight: bold;\">Customize and extend your CRM solution with myLightning.</span> Make Salesforce your own with the myLightning tools that let you tailor your CRM with point-and-click ease and empower everyone-developers, admins and business users. <span style=\"font-weight: bold;\"><br /></span> <span style=\"font-weight: bold;\">Engage employees with apps for everyone.</span> Rapidly build AI-powered employee apps that automate business processes and give every employee a view of the customer. From HR to finance to IT, and more. <span style=\"font-weight: bold;\"> </span> <span style=\"font-weight: bold;\">Build with security and trust.</span> The world's most trusted cloud platform gives you the ability to add the layers of security and compliance controls your industry or customers demand. <span style=\"font-weight: bold;\"><br /></span> <span style=\"font-weight: bold;\">Create amazing customer experiences.</span> Engage customers with beautiful, personalized apps that connect to Salesforce. Create apps in any language your developers want with built-in AI. 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Meet users’ needs, from custom UI to workflow automation to AI functionality. <span style=\"font-weight: bold;\"><br /></span> <span style=\"font-weight: bold;\">Get innovation delivered 3 times a year.</span> Our upgrades deliver constantly enhanced capabilities for AI, automation, mobile, APIs, security and whatever's next. <span style=\"font-weight: bold;\"><br /></span> <span style=\"font-weight: bold;\">Go faster with pre-built apps and solutions.</span> Extend the power of sales, service, HR, IT, or any department with tested and verified AppExchange solutions. <span style=\"font-weight: bold;\"><br /></span> <span style=\"font-weight: bold;\">Build with trust and security.</span> Get advanced security capabilities at every level — infrastructure, network, and application — powered with predictive intelligence.","shortDescription":"Streamline, automate, and mobilize any business processes anywhere across your business with the Salesforce Platform, your one-stop shop for building apps on the secure and scalable Salesforce technology platform.\r\n","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":3,"sellingCount":17,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Salesforce Platform","keywords":"with, apps, your, security, business, Salesforce, that, customer","description":"\r\rCustomize and extend your CRM solution with myLightning. 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Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png"},{"id":152,"title":"Contact Center","alias":"contact-center","description":"A call centre or call center is a centralised office used for receiving or transmitting a large volume of requests by telephone. An inbound call centre is operated by a company to administer incoming product support or information inquiries from consumers. Outbound call centers are operated for telemarketing, solicitation of charitable or political donations, debt collection and market research. A contact centre is a location for centralised handling of individual communications, including letters, faxes, live support software, social media, instant message, and e-mail.\r\n\r\nA call centre has an open workspace for call centre agents, with work stations that include a computer for each agent, a telephone set/headset connected to a telecom switch, and one or more supervisor stations. It can be independently operated or networked with additional centres, often linked to a corporate computer network, including mainframes, microcomputers and LANs. Increasingly, the voice and data pathways into the centre are linked through a set of new technologies called computer telephony integration.\r\n\r\nThe contact centre is a central point from which all customer contacts are managed. Through contact centres, valuable information about company are routed to appropriate people, contacts to be tracked and data to be gathered. 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Woven into the fabric of Commerce Cloud, Einstein provides merchandising insights, time-saving task automation, and personalized shopping tailored to every click. <span style=\"font-weight: bold;\">Speed up your operations.</span> Take advantage of market opportunities faster with the speed and agility of the cloud. Launch new sites, create all-new consumer experiences, bring stores online, adopt new features, and integrate partner technologies in record time, without the usual complexities. <span style=\"font-weight: bold;\">Go global in record time.</span> Launch new sites and explore new geographies quickly and easily with unified multisite management and built-in localization capabilities — even when multiple brands, languages, and currencies are involved. <span style=\"font-weight: bold;\">Delight shoppers with constant innovation.</span> Regularly deliver new, exciting customer experiences without delays or dependencies. Enjoy seamless upgrades, an open standards-based dev environment, and a rich ecosystem of technology partners — all powered through the cloud. <span style=\"font-weight: bold;\">Integrate with the #1 CRM for retail.</span> Sell, service, and market faster with Salesforce. Commerce Cloud is an integral part of the Salesforce Intelligent Customer Success Platform that includes world-class solutions for marketing, customer service, community, and more.","shortDescription":"Salesforce Commerce is an online CRM solution with seamless 1-to-1 shopping experiences that unify mobile, social, web, and store with built-in predictive intelligence, mobile-first design, and the agility of the cloud. 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Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png"},{"id":337,"title":"Sales","alias":"sales","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/Sales.png"},{"id":339,"title":"Marketing","alias":"marketing","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/internet_marketing.png"},{"id":341,"title":"Customer Service","alias":"customer-service","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/customer-service.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"partnershipProgramme":null}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}