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Эти данные используются для бизнес-анализа. Технологии BI обрабатывают большие объемы неструктурированных данных, чтобы найти стратегические возможности для бизнеса.\r\n\r\nЦель BI — интерпретировать большое количество данных, заостряя внимание лишь на ключевых факторах эффективности, моделируя исход различных вариантов действий, отслеживая результаты принятия решений.\r\n\r\nBI поддерживает множество бизнес-решений — от операционных до стратегических. Основные операционные решения включают в себя позиционирование продукта или цен. Стратегические бизнес-решения включают в себя приоритеты, цели и направления в самом широком смысле. BI наиболее эффективен, когда он объединяет данные, полученные из рынка, на котором работает компания (внешние данные), с данными из источников внутри компании, таких как финансовые и операции с данными (внутренние данные). В сочетании, внешние и внутренние данные дают полную картину бизнеса, которая, создает «интеллект» — быстрое понимание, которое не получить из простого набора данных.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/Business_Intelligence","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/business-analytics.png"},{"id":76,"title":"CPM - Corporate Performance Management","alias":"cpm-corporate-performance-management","description":"Управление эффективностью деятельности организации (английские термины CPM, BPM, EPM) — это набор управленческих процессов (планирования, организации выполнения, контроля и анализа), которые позволяют бизнесу определить стратегические цели и затем оценивать и управлять деятельностью по достижению поставленных целей при оптимальном использовании имеющихся ресурсов. Это система управления, построенная на принципах управления стоимостью бизнеса.\r\n\r\nУправление эффективностью деятельности' охватывает весь спектр задач в области стратегического, финансового, маркетингового и операционного управления компанией и включает в себя применение таких управленческих технологий, как моделирование стратегии, карты сбалансированных показателей, процессно-ориентированное планирование и функционально-стоимостной анализ, бюджетирование и бизнес-моделирование, консолидированная управленческая отчетность и анализ, мониторинг ключевых показателей деятельности (key performance indicators), связанных со стратегией.\r\n\r\nУправление эффективностью деятельности включает три основных вида деятельности (во всех без исключения областях управления):\r\n\r\nпостановка целей\r\nанализ значений показателей, характеризующих достижение организацией поставленных целей, и\r\nуправляющие воздействия менеджеров по результатам анализа, направленные на улучшение будущей деятельности организации по достижению поставленных целей.\r\nНачиная с 1992 г. на управление эффективностью деятельности очень сильно повлияло развитие концепции Сбалансированной системы показателей. Обычно менеджеры используют сбалансированную систему показателей для того, чтобы цели организации сделать понятными для сотрудников, чтобы определить, как отслеживать достижение целей, и чтобы внедрить механизм, сигнализирующий о необходимости внесения в деятельность организации корректирующих действий. Эти шаги те же, что мы можем видеть в концепции CPM, и как результат, сбалансированная система показателей наиболее часто используется как фундамент системы управления эффективностью в организации.\r\n\r\nИспользуя методы управления эффективностью, собственники стремятся донести стратегию до всех уровней организации, трансформировать стратегию в действия и метрики, измеряющие эти действия, и использовать анализ для поиска причинно-следственных связей, которые, будучи осмысленными, помогают в принятии обоснованных решений.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A3%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D1%8D%D1%84%D1%84%D0%B5%D0%BA%D1%82%D0%B8%D0%B2%D0%BD%D0%BE%D1%81%D1%82%D1%8C%D1%8E_%D0%BE%D1%80%D0%B3%D0%B0%D0%BD%D0%B8%D0%B7%D0%B0%D1%86%D0%B8%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/CPM.png"},{"id":363,"title":"Project and Portfolio Management","alias":"project-and-portfolio-management","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/project-management.png"},{"id":75,"title":"ERP - Enterprise Resource Planning","alias":"erp-enterprise-resource-planning","description":"ERP (англ. Enterprise Resource Planning, планирование ресурсов предприятия) — организационная стратегия интеграции производства и операций, управления трудовыми ресурсами, финансового менеджмента и управления активами, ориентированная на непрерывную балансировку и оптимизацию ресурсов предприятия посредством специализированного интегрированного пакета прикладного программного обеспечения, обеспечивающего общую модель данных и процессов для всех сфер деятельности. ERP-система — конкретный программный пакет, реализующий стратегию ERP.\r\n\r\nКонцепция ERP сформулирована в 1990 году аналитиком Gartner как видение развития методик MRP II и CIM (англ.)\r\n\r\nВнедрение ERP-системы считается фактически необходимым условием для публичной компании и, начиная с конца 1990-х годов, ERP-системы, изначально внедрявшиеся только промышленными предприятиями, эксплуатируются большинством крупных организаций вне зависимости от страны, формы собственности, отрасли.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/ERP","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/ERP.png"},{"id":66,"title":"BPM - Business Process Management","alias":"bpm-business-process-management","description":"BPM (англ. Business Process Management, управление бизнес-процессами) — концепция процессного управления организацией, рассматривающая бизнес-процессы как особые ресурсы предприятия, непрерывно адаптируемые к постоянным изменениям, и полагающаяся на такие принципы, как понятность и видимость бизнес-процессов в организации за счёт моделирования бизнес-процессов с использованием формальных нотаций, использования программного обеспечения моделирования, симуляции, мониторинга и анализа бизнес-процессов, возможность динамического перестроения моделей бизнес-процессов силами участников и средствами программных систем.\r\n\r\nBPM отвечает на вопросы какая, где, когда, зачем и как выполняется работа и кто отвечает за ее выполнение.\r\n\r\nBPMS/BPMT (англ. Business Process Management System/Tool, система (инструмент) управления бизнес-процессами) — технологическое программное обеспечение для поддержки концепции BPM. Среди нотаций моделирования бизнес-процессов в различных решениях используются языки BPMN, EPC (англ. Event-driven Process Chain), IDEF0 и другие. Среди известных нотаций выполнения бизнес-процессов, применяемых в программных системах — BPEL и её диалекты, YAWL (англ.).\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/BPM_(%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D1%87%D0%B5%D1%81%D0%BA%D0%B0%D1%8F_%D0%BA%D0%BE%D0%BD%D1%86%D0%B5%D0%BF%D1%86%D0%B8%D1%8F)","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/Screenshot_49.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"sap-business-one":{"id":587,"logoURL":"https://old.b4r.io/fileadmin/user_upload/SAP_Business_One.jpg","logo":true,"scheme":false,"title":"SAP Business One","vendorVerified":0,"rating":"2.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":97,"alias":"sap-business-one","companyTitle":"SAP","companyTypes":["supplier","vendor"],"companyId":167,"companyAlias":"sap","description":"SAP Business One\r\nNeed more than accounting tools? Manage every aspect of your small or midsize business with SAP Business One\r\n\r\nGain greater control over your SME or subsidiary with SAP Business One, business management software designed to grow with you. Trusted by over 50,000 companies in 150 countries, this single solution streamlines your key processes – from accounting and CRM to supply chain management and purchasing.\r\nCapture all of your business information in a single, scalable system\r\nGet answers to your most pressing questions with integrated business intelligence\r\nGive employees on-the-go access to the software via an intuitive mobile app\r\n\r\nFind an industry-specific ERP solution for your SME\r\nTake advantage of the extensive industry functionality, best practices, and processes built into SAP Business One. Choose from industry-specific solutions for small and midsize businesses – and get the tools you need to excel in your field. Don’t see your industry listed below? No need to worry. 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Anticipate, plan, and manage demand – and deliver the consumer goods and products shoppers crave.\r\n\r\nCRM – Improve customer loyalty using up-to-date sales and marketing data, forecasts, order history, and promotion tracking\r\nEnd-to-end business management – Get full visibility into your business, from profitability and margins to sales, marketing, and CRM\r\nPurchasing support – Use powerful demand forecasting tools to make better, more cost-effective buying decisions \r\nSupplier control – Protect low margins with a complete view of supplier information, from purchasing to stock management\r\nOrder information – View inventory, sales, orders, and pricing as well as products in your distribution, dispatch, and returns pipeline\r\nHead office / subsidiary / supplier integration – Integrate and standardize processes across your business locations\r\n\r\n\r\n3-minute video: Avery Brewing Company success story\r\nIndustrial Machinery and Components\r\nMeet customer demand and develop new revenue streams with SAP Business One for the industrial manufacturing industry. Shrink supply chain costs, accelerate cycle times, minimize scrap and re-work – and ultimately speed time to profit.\r\n\r\nEnd-to-end business management – Get full visibility into your business processes, including accounting, production, sales and marketing, and more\r\nGoods distribution – Minimize stock by efficiently dispatching finished goods to distributors and end-customers\r\nHead office / subsidiary / supplier integration – Integrate and standardize processes across your business locations\r\nProduction planning – Optimize yield and increase the efficiency of your production process\r\nSupplier control – Increase visibility and control of supplier information, from component purchasing to stock management\r\nInventory management – View and report on component supplies in production and finished goods\r\nOrder information – Improve visibility into sales, orders, pricing, and products in your warehouses and dispatch\r\nCRM – Access up-to-date sales and marketing information, forecasts, and customer order history\r\n\r\n\r\n3-minute video: Grandluxe success story\r\nProfessional Services\r\nDeliver consistent, high-value services to your clients with SAP Business One software for professional services and consulting firms. Establish a repeatable process for service delivery – and improve resource planning, project management, billing, and more.\r\n\r\nEnd-to-end business management – Get full visibility into opportunity and bid management, resourcing, billing, project management, sales and marketing, and more\r\nCRM – Access up-to-date sales and marketing information, forecasts, and order history – and zero-in on profitable customers with repeat business opportunities\r\nResource supply management – Identify qualified and available employees, recruits, and contingent workers – and optimize overall resource management\r\nBusiness process management – Manage end-to-end business processes for selling services, scheduling resources, delivering projects, invoicing, and more\r\n\r\n\r\n4-minute video: ICC Cricket World Cup 2015 success story\r\n\r\nCagney Contract Cleaning: Everything Is so Easy with SAP Business One\r\nRetail\r\nGive consumers the products, information, and personalized shopping experiences they want – across any channel – with SAP Business One for retail. Harness real-time customer and POS insights, engage shoppers, and optimize everything from merchandising to your supply chain.\r\n\r\nCRM – Get easy access to up-to-date sales and marketing information, forecasts, and order history\r\nEnd-to-end business management – Maximize visibility into profitability and margins, sales, marketing, inventory, and more\r\nPurchasing support – Use accurate forecasts to make better, more cost-effective buying decisions\r\nSupplier control – Improve visibility into supplier information, including purchasing and stock management\r\nOrder information – View inventory, sales, orders, and pricing as well as products in the distribution, dispatch, and returns pipeline \r\nHead office / subsidiary / supplier integration – Integrate and standardize processes across your business locations\r\n\r\n\r\n3-minute video: Soloptical success story\r\n\r\n3-minute video: Tennis-Point success story\r\nWholesale Distribution\r\nProactively meet customer and supplier demand with SAP Business One for wholesale distribution. Improve everything from demand planning to inventory and supply chain management – and run flexible, tightly integrated processes to achieve operational excellence.\r\n\r\nEnd-to-end visibility – Get full visibility into your business, including accounts, inventory, sales order processing, invoicing, and deliveries\r\nSupply chain and supplier management – Streamline your supply chain processes, and build and manage your supplier network\r\nChargeback management – Increase profitability with smarter, more efficient chargeback management\r\nOrdering and order processing – Improve the overall customer experience with multi-channel ordering and fast order processing\r\nReporting – Create fast, accurate reports on inbound and outbound shipments, inventory, and item locations\r\n\r\n\r\n3-minute video: Becher-Madsen Service success story\r\nProduct Capabilities\r\nFunctional Capabilities\r\n\r\nAccounting and financial management\r\nStreamline and automate financial management with business software that integrates accounting, sales, and purchasing data. Get ready to improve margins, reduce errors, and drive more profitable decision making.\r\n\r\nFinancial Management with SAP Business One\r\nCustomer relationship management (CRM)\r\nConvert more prospects, keep customers satisfied, and maximize revenue. Our integrated CRM tools support all of your sales, service, and marketing activities – from managing campaigns to tracking leads to administering after sales support.\r\n\r\n\r\n\r\nManaging Customer Relationships with SAP Business One\r\nWarehouse and production management\r\nManage inventory across multiple warehouses in real-time and maintain cost-effective production. Our small business software can help you track and record stock movements, optimize inventory levels, improve on-time delivery, and even make stock-outs a thing of the past.\r\n\r\n\r\n\r\nWarehouse and Inventory Management with SAP Business One\r\nPurchasing and procurement\r\nFind new ways to save by optimizing your entire purchasing process – from planning and order creation to vendor selection, invoicing, and payments.\r\n\r\nProcurement Management with SAP Business One\r\nReporting and analytics\r\nEmpower employees to get answers to their most pressing questions in real time – with quick and easy access to intuitive business intelligence (BI), analytics, and reporting.\r\nIntegration solutions\r\n\r\nExperience SAP Business One Cloud\r\nTake SAP Business One Cloud for a spin. Explore different business scenarios and experience the intuitive functionality firsthand. 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ERP-система — конкретный программный пакет, реализующий стратегию ERP.\r\n\r\nКонцепция ERP сформулирована в 1990 году аналитиком Gartner как видение развития методик MRP II и CIM (англ.)\r\n\r\nВнедрение ERP-системы считается фактически необходимым условием для публичной компании и, начиная с конца 1990-х годов, ERP-системы, изначально внедрявшиеся только промышленными предприятиями, эксплуатируются большинством крупных организаций вне зависимости от страны, формы собственности, отрасли.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/ERP","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/ERP.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"sap-businessobjects-lumira":{"id":589,"logoURL":"https://old.b4r.io/fileadmin/user_upload/SAP_BusinessObjects_Lumira.jpg","logo":true,"scheme":false,"title":"SAP BusinessObjects Lumira","vendorVerified":0,"rating":"2.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":97,"alias":"sap-businessobjects-lumira","companyTitle":"SAP","companyTypes":["supplier","vendor"],"companyId":167,"companyAlias":"sap","description":"Bring your data to life with SAP BusinessObjects Lumira – data visualization software that makes it easy to create beautiful and interactive maps, charts, and infographics. Import data from Excel and many other sources, perform visual BI analysis using intuitive dashboards, and securely share insights and data stories with your team.\r\n\r\nCompare SAP BusinessObjects Lumira Editions\r\nIndividuals\r\nDownload the free personal edition of SAP BusinessObjects Lumira to get started with visual data analysis right away. Quickly connect to databases, create compelling data visualizations – and easily share your findings with others.\r\nSAP BusinessObjects Lumira, desktop edition\r\n\r\nSMEs & Teams\r\nArm your SME or department with SAP BusinessObjects Lumira, server version for teams. 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Эти данные используются для бизнес-анализа. Технологии BI обрабатывают большие объемы неструктурированных данных, чтобы найти стратегические возможности для бизнеса.\r\n\r\nЦель BI — интерпретировать большое количество данных, заостряя внимание лишь на ключевых факторах эффективности, моделируя исход различных вариантов действий, отслеживая результаты принятия решений.\r\n\r\nBI поддерживает множество бизнес-решений — от операционных до стратегических. Основные операционные решения включают в себя позиционирование продукта или цен. Стратегические бизнес-решения включают в себя приоритеты, цели и направления в самом широком смысле. BI наиболее эффективен, когда он объединяет данные, полученные из рынка, на котором работает компания (внешние данные), с данными из источников внутри компании, таких как финансовые и операции с данными (внутренние данные). В сочетании, внешние и внутренние данные дают полную картину бизнеса, которая, создает «интеллект» — быстрое понимание, которое не получить из простого набора данных.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/Business_Intelligence","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/business-analytics.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"sap-crm":{"id":540,"logoURL":"https://old.b4r.io/fileadmin/user_upload/SAP_CRM.png","logo":true,"scheme":false,"title":"SAP CRM","vendorVerified":0,"rating":"2.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":97,"alias":"sap-crm","companyTitle":"SAP","companyTypes":["supplier","vendor"],"companyId":167,"companyAlias":"sap","description":"Go beyond CRM software\r\nTransform your front office and deliver real-time customer engagement\r\nWant to reach a new level of customer engagement? Deliver seamless and personalized customer experiences across all channels – with SAP Hybris solutions powered by SAP HANA. These solutions go beyond traditional customer relationship management (CRM) software. They use in-memory and Big Data technologies to drive digital transformation and smoothly integrate marketing, commerce, sales, and customer service.\r\nSales\r\nGet the deep customer and social insights you need to make an impact in every deal – anytime, anywhere – with our advanced sales CRM software. Engage customers, improve sales performance, streamline the order-to-cash process, and more.\r\nMarketing\r\nMake every customer feel like your only customer. Our next-gen CRM marketing suite gives you real-time insight into customers’ needs and wants – so you can deliver contextual, individualized customer experiences across all channels.\r\nCommerce\r\nProvide a personalized digital shopping experience with our solutions for mobile, social, and e-commerce. Take advantage of real-time inventory management, data-driven customization, cost-effective order fulfillment, and more.\r\nService\r\nGive your omni-channel service reps the customer visibility and real-time problem-solving tools they need to win loyalty and cut costs. Empower field service technicians with mobile access to information, service requests, and analytics.\r\n<span style=\"font-weight: bold;\">Deployment options</span>\r\nChoose the right CRM implementation approach for your business. SAP offers cloud and on-premise CRM – and both let you extend functionality to your mobile devices.\r\nCloud CRM Deployment\r\nGet up and running quickly – and take advantage of affordable, subscription-based pricing – with our cloud CRM portfolio, SAP Hybris Cloud for Customer. The portfolio offers three solutions that can be licensed separately: SAP Hybris Cloud for Sales, SAP Hybris Cloud for Service, and SAP Hybris Cloud for Social Engagement. 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Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png"},{"id":341,"title":"Customer Service","alias":"customer-service","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/customer-service.png"},{"id":339,"title":"Marketing","alias":"marketing","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/internet_marketing.png"},{"id":337,"title":"Sales","alias":"sales","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/Sales.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"sap-crm-programmnoe-obespechenie":{"id":539,"logoURL":"https://old.b4r.io/fileadmin/user_upload/SAP_CRM.png","logo":true,"scheme":false,"title":"SAP CRM программное обеспечение","vendorVerified":0,"rating":"2.40","implementationsCount":1,"suppliersCount":0,"supplierPartnersCount":97,"alias":"sap-crm-programmnoe-obespechenie","companyTitle":"SAP","companyTypes":["supplier","vendor"],"companyId":167,"companyAlias":"sap","description":"SAP CRM может быть развернуто в облаке или локально. Оба варианта расширяют функциональность до смартфонов и планшетов.\r\nПрограммное обеспечение улучшает ваши продажи и маркетинг. Вы можете стимулировать взаимодействие с клиентами, стимулировать продажи и оптимизировать процессы заказов.\r\n<span style=\"font-weight: bold;\">Обзор преимуществ и возможностей SAP CRM:</span>\r\n<ul><li>автоматизация продаж, </li><li>упрощение бизнес-процессов продаж, </li><li>улучшение взаимодействия с клиентами, </li><li>точное прогнозирование и управление конвейерами в режиме реального времени,</li><li>история контактов,</li><li>управление контактами,</li><li>управление документами,</li><li>отчеты по продажам,</li><li>отслеживание времени,</li><li>рекламная рассылка,</li><li>управление партнерами,</li><li>автоматизацию маркетинга,</li><li>поддержка клиентов, </li><li>поддержка службы поддержки, </li><li>управления каналами.</li></ul>\r\nSAP CRM представляет собой модульное решение, состоящее из нескольких интегрированных модулей. Модуль продаж помогает компаниям приобретать и сохранять новый бизнес и управлять конвейером продаж. Маркетинговый модуль разработан, чтобы разрабатывать, исполнять и управлять эффективными маркетинговыми кампаниями, а также оценивать и воспитывать потенциальных клиентов. Сервисный модуль помогает компаниям повысить уровень удовлетворенности и удержания клиентов. Другие модули включают в себя управление каналами, центр взаимодействия, веб-канал и управление бизнес-коммуникациями. SAP использует большие технологии передачи данных для получения информации, относящейся к бизнесу, от маркетинга, торговли, обслуживания клиентов и данных о продажах.\r\n","shortDescription":"SAP CRM - это платформа взаимоотношений и взаимодействия с клиентами, созданная для обеспечения персонализированного клиентского опыта по нескольким каналам.\r\n","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":13,"sellingCount":8,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"SAP CRM программное обеспечение","keywords":"управление, продаж, клиентов, продажи, стимулировать, данных, модуль, клиентами","description":"SAP CRM может быть развернуто в облаке или локально. Оба варианта расширяют функциональность до смартфонов и планшетов.\rПрограммное обеспечение улучшает ваши","og:title":"SAP CRM программное обеспечение","og:description":"SAP CRM может быть развернуто в облаке или локально. 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Customer Relationship Management) — прикладное программное обеспечение для организаций, предназначенное для автоматизации стратегий взаимодействия с заказчиками (клиентами), в частности для повышения уровня продаж, оптимизации маркетинга и улучшения обслуживания клиентов путём сохранения информации о клиентах и истории взаимоотношений с ними, установления и улучшения бизнес-процессов и последующего анализа результатов.\r\n\r\nCRM — модель взаимодействия, основанная на постулате, что центром всей философии бизнеса является клиент, а главными направлениями деятельности компании являются меры по обеспечению эффективного маркетинга, продаж и обслуживания клиентов. Поддержка этих бизнес-целей включает сбор, хранение и анализ информации о потребителях, поставщиках, партнёрах, а также о внутренних процессах компании. Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png"},{"id":341,"title":"Customer Service","alias":"customer-service","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/customer-service.png"},{"id":339,"title":"Marketing","alias":"marketing","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/internet_marketing.png"},{"id":337,"title":"Sales","alias":"sales","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/Sales.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},"sap-erp":{"id":706,"logoURL":"https://old.b4r.io/fileadmin/content/200px-SAP_2011_logo.svg.png","logo":true,"scheme":false,"title":"SAP ERP","vendorVerified":0,"rating":"3.00","implementationsCount":7,"suppliersCount":0,"supplierPartnersCount":97,"alias":"sap-erp","companyTitle":"SAP","companyTypes":["supplier","vendor"],"companyId":167,"companyAlias":"sap","description":"Пакет ERP предназначен для поддержки и интеграции практически всех функциональных областей бизнес-процесса, таких как закупка товаров и услуг, продажа и распределение, финансы, учет, кадровые ресурсы, производство, планирование производства, логистика и управление складом.\r\n<span style=\"font-weight: bold;\">Почему требуется планирование ресурсов предприятия, называемое ERP? </span>\r\nПредположим, что клиент подходит к группе продаж с запросом конкретного продукта. Сотрудники отдела продаж контактируют с отделом инвентаризации, чтобы проверить доступность продукта. К их удивлению, команда продаж узнала, что продукт отсутствует. Чтобы в следующий раз этого не произошло, им необходимо внедрить инструмент SAP ERP.\r\n<span style=\"font-weight: bold;\">Что такое ERP?</span>\r\n<ul><li>Планирование и выполнение</li><li>Интеграция бизнес-процессов</li></ul>\r\nДля каждого бизнеса, независимо от того, к какой отрасли они принадлежат, требуются подключенные системы с эффективным потоком информации из одного бизнес-процесса в другой. Интеграция бизнес-процессов (BPI) играет важную роль в преодолении интеграции задач, которые позволяют организациям подключать системы как внутри, так и снаружи.\r\n<span style=\"font-weight: bold;\">Интеграция бизнес-процессов (BPI) позволяет выполнять следующие функции:</span>\r\n<ul><li>Автоматизация бизнес-процессов,</li><li>Интеграция систем и услуг,</li><li>Безопасное совместное использование данных во многих приложениях и</li><li>Автоматизации процесса управления, эксплуатации и поддержки.</li></ul>\r\n<span style=\"font-weight: bold;\">Функции SAP ERP</span>\r\n<ul><li>Поддерживает интегрированный бизнес-процесс внутри организации.</li><li>Улучшает планирование капиталовложений и помогает в выполнении организационных планов и стратегий.</li><li>Помогает ускорить процесс принятия решений по анализу точных данных.</li><li>Помогает расширить бизнес-сеть до более широких областей, расширяя продукты и услуги, чтобы привлечь больше клиентов, поставщиков и партнеров.</li><li>Определяет операционные риски для улучшения управления.</li><li>Обеспечивает защиту от нарушений организационных данных и угроз безопасности для утечки информации.</li><li>Позволяет организации адаптироваться к быстрым изменениям бизнес-процесса в соответствии с потребностями.</li><li>Получает долгосрочную прибыль, предоставляя средства для увеличения клиентской базы.</li></ul>\r\n<span style=\"font-weight: bold;\">Функциональные области:</span>\r\n<ul><li>Финансовый учет - сделки с финансовыми транзакциями и данными.</li><li>Human Resource - сделки с информацией, связанной с сотрудником организации.</li><li>Управление взаимоотношениями с клиентами - управление отношениями с клиентами, что облегчает использование опыта клиентов для оценки базы данных знаний.</li><li>Сбыт - предложения по размещению заказов, доставке, отгрузке и выставлению счетов.</li><li>Логистика и управление складом - Сделки с хранением продуктов и отгрузкой.</li><li>Производство и управление материальными потоками </li><li>Управление изменениями в поставках - включает в себя перемещение продуктов, хранение, управление и контроль поставок.</li><li>Business Intelligence - анализирует данные и преобразует их в информацию.</li></ul>\r\n<span style=\"font-weight: bold;\">Преимущества ERP:</span>\r\n<ul><li>Интегрируя бизнес-процессы, ERP предлагает следующие преимущества:</li><li>Экономит время и расходы.</li><li>Позволяет быстрее принимать решения руководством, используя инструменты данных и отчетности, разработанные в системах.</li><li>Единый источник данных и обмен данными между всеми подразделениями организации.</li><li>Помогает отслеживать каждую транзакцию, которая происходит в организации, начиная с самого начала и до конца.</li><li>Предоставляет информацию в реальном времени, когда это требуется.</li><li>Обеспечивает синхронизацию передачи информации между различными функциональными областями, такими как продажи, маркетинг, финансы, производство, человеческие ресурсы, логистика и т. д.</li></ul>\r\n\r\n","shortDescription":"SAP ERP - 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Поставщик в этой модели самостоятельно управляет приложением, предоставляя заказчикам доступ к функциям с клиентских устройств, как правило через мобильное приложение или веб-браузер.\r\n\r\nОсновное преимущество модели SaaS для потребителя услуги состоит в отсутствии затрат, связанных с установкой, обновлением и поддержкой работоспособности оборудования и работающего на нём программного обеспечения.\r\n\r\nВ модели SaaS:\r\n\r\nприложение приспособлено для удаленного использования;\r\nодним приложением пользуется несколько клиентов (приложение коммунально);\r\nоплата взимается либо в виде ежемесячной абонентской платы, либо на основе объёма операций;\r\nтехническая поддержка приложения включена в оплату;\r\nмодернизация и обновление приложения происходит оперативно и прозрачно для клиентов.\r\nКак и во всех формах облачных вычислений, заказчики платят не за владение программным обеспечением как таковым, а за его аренду (то есть за его использование через мобильное приложение или веб-интерфейс). 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