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Бизнес растет, с ним растет количество покупателей платной подписки. Без автоматизации продажник выполняет много машинных задач: отправляет однотипные письма, выставляет однотипные счета, высылает СМС-напоминания о продлении подписки. По отдельности каждое действие занимает не больше пары минут. Но клиентов много, на обработку таких задач менеджеры тратят по нескольку часов в день. В итоге новые заявки обрабатываются по остаточному принципу. Мотивация менеджеров падает, они не хотят увеличивать количество клиентов, чтобы не увеличивать себе объем рутинной работы. Отделу продаж приходится безостановочно нанимать новых сотрудников. Затраты растут, а продуктивность остается на прежнем уровне.\r\n\r\nПериодичность продажи. В продажах подписки товар – не единичная покупка. Например, если клиент купил подписку всего на месяц, с ним нужно связаться через 30 дней и вновь доводить до оплаты. Если не подогревать интерес клиента, покупатель может забыть об оплате подписки, а потом перестать приобретать товар.\r\n\r\nОтсутствие работы с действиями клиента на сайте. Компания теряет потенциальных клиентов, если не отслеживает их действия на сайте. Кто-то мог пытаться купить подписку, но не понял, как произвести оплату и в итоге не купил товар. Менеджер этого не видит и упускает «горячего» клиента.\r\nСпециализированное решение для бизнеса СМИ\r\n\r\n<span style=\"font-weight: bold;\">ЧТО ПОДТОЛКНУЛО ВЕДОМОСТИ К ИЗМЕНЕНИЯМ?</span>\r\nРуководители отдела продаж платной подписки видели, что количество запросов клиентов растет. Ограниченное количество менеджеров не могли справляться с таким объемом работы. Сотрудников поглощали рутинные задачи, мотивация снижалась.\r\n\r\nРабота отдела продаж не была автоматизирована. Все действия клиентов на сайте выгружались в отчет в виде Excel-таблицы. Менеджеры вручную его просматривали, самостоятельно распределяли между собой клиентов. Это отнимало много времени, которое сотрудники могли тратить на продажи.\r\n\r\nДо того, как Ведомости внедрили amoCRM, у них была собственная самописная система работы с клиентом. Из-за ряда изменений внутри компании руководство отказалось от программы. Встали перед двумя вариантами дальнейшей работы: самостоятельно написать новую программу или приобрести готовое предложение для работы с клиентами. После рассмотрения каждого варианта пришли к выводу, что необходимо приобрести готовый продукт. Ведомости ознакомились с разными предложениями рынка CRM-систем и пришли к выводу, что amoCRM лучше всего подходит под бизнес-процессы компании. Для оптимальной работы с системой Ведомости обратились за внедрением к компании Интроверт.\r\n\r\nБизнес-процессы в обновленном отделе продаж\r\n<span style=\"font-weight: bold;\"><br /></span>\r\n<span style=\"font-weight: bold;\">ИЗМЕНИЛСЯ ПОДХОД К ПРОДАЖАМ</span>\r\nСистема сама переводит сделку на следующий этап, берет на себя выполнение типовых действий. Менеджеры стали больше звонить, больше продавать, меньше тратить время на рутинные задачи. Благодаря функционалу постановки задач, сотрудники помнят обо всех договоренностях и вовремя связываются с клиентом. Руководитель видит работу отдела в режиме реального времени, в любой момент может проверить, что происходит с продажами. До внедрения CRM-системы планы продаж ставились менеджерам в количестве проданных экземпляров. Менеджеры старались продать как можно больше товара, предлагали клиентам большие скидки, специальные акции. Цена каждой единицы товара падала. В итоге компания получала меньше прибыли. Теперь подход к продажам изменился, планы основываются на количестве денег. Руководителю стало удобно видеть, сколько денег отдел заработал, будет ли выполнена задача на месяц к концу срока или нет. С помощью инструмента «Цели» в разделе аналитики amoCRM менеджерам легко отслеживать выполнение плана. Сотрудники стараются с каждого подписчика получить больше прибыли, осторожнее дают скидки клиентам.\r\n<span style=\"font-weight: bold;\">Отзыв клиента</span>\r\n<span style=\"font-weight: bold;\">РАБОТА ОТДЕЛА ПОДПИСКИ АВТОМАТИЗИРОВАЛАСЬ</span>\r\nСветлана Илющенко, руководитель отдела продаж платной подписки Ведомостей: «Благодаря тому, что мы убрали рутинную работу и все перевели в автоматический режим, мы сейчас больший акцент делаем на исходящих звонках. Чек и количество сделок увеличилось, при этом количество сотрудников не изменилось. 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","og:image":"https://old.b4r.io/uploads/roi/company/amoCRM.png"},"eventUrl":""}],"products":[{"id":1111,"logo":false,"scheme":false,"title":"amoCRM","vendorVerified":0,"rating":"2.30","implementationsCount":3,"suppliersCount":0,"alias":"amocrm","companyTypes":[],"description":"<span style=\"font-weight: bold;\">Easy-To-Love Interface - NO TRAINING WHEELS REQUIRED</span> Get your whole team on board from day one with the most intuitive CRM on the market. Engineered with the user in mind, amoCRM delivers you easy-to-understand functionality in a sleek design. To save your salespeople time, all important operations can be carried out in every screen, minimizing the need to click around. It’s also optimized for iPad — with an interface like this, there’s a reason amoCRM is easy to fall in love with. <span style=\"font-weight: bold;\">Lead Grabbing - NEVER MISS A PROSPECT</span> Are you catching all the leads you’re generating? amoCRM grabs every single lead from across all your channels for never-fail lead capture that’s automatic. No matter what the first touch point is — web form, email, phone, social media, or live chat — every prospect is effectively added to the CRM. <span style=\"font-weight: bold;\">Mobile CRM - SCAN A CARD, LOG A LEAD INSTANTLY</span> Wherever you go, you’ve got the power of amoCRM behind you. Equipped with a business card scanner, our full-featured mobile app lets your team add leads like magic. Step into your next meeting completely prepared, and sync the results of each deal before the ink even dries. Mobile CRM gives you the freedom to roam, while keeping you connected. <span style=\"font-weight: bold;\">Two-Way Email Sync - ALL EMAILS SYNCED, PERIOD</span> While other CRMs are stingy about email, amoCRM gives all users full email integration from the outset. That means you can connect any email address from any provider and use any app you want, and every message — sent and received — will be synced automatically and attached to the client’s amoCRM profile. <span style=\"font-weight: bold;\">Built-In VoIP - CLICK TO CALL, NO DEVICE NEEDED</span> amoCRM offers a complete calling solution that's built right into your CRM. With one click, you can dial directly from the client’s profile with the crucial details right in front of you. And don’t worry if you forgot to jot something down during your talk — all phone calls are recorded and logged right in the event feed. amoCRM also keeps call statistics, so you can track your sales department’s calling habits. <span style=\"font-weight: bold;\">Collaboration & Messaging - BUILT-IN TEAM MESSAGING</span> Our built-in messenger lets your team communicate lightning-fast right in the interface, so there’s no more switching from one app to another just to send a message. And don’t worry if you’re away from your desk — alerts are sent to both the amoCRM notification center and to your phone. Now you’re always connected — never again miss a message from your teammates. <span style=\"font-weight: bold;\">Pipeline Automation - ENGAGE LEADS WITH DIGITAL ADS</span> amoCRM’s Digital Pipeline fully automates your lead nurture and follow-up sequences, sending emails and displaying targeted digital ads to engage prospects and keep them moving forward. Leads are guided effortlessly through your sales flow, so that when they’re passed to your salespeople, it’s a slam dunk. <span style=\"font-weight: bold;\">Recurring Sales - TRACK CUSTOMERS ON A RENEWAL LOOP</span> In one screen, the customer pipeline delivers a bird’s eye view of your whole buying cycle in action. You can pinpoint the location of every single customer or see where clients are churning, and then take the right steps to get customers on a renewal loop. <span style=\"font-weight: bold;\">API & Extensions - CUSTOMIZE AMOCRM TO FIT YOUR NEEDS</span> amoCRM is designed to play well with other pieces of software, so you can customize your CRM no matter what your level of technical knowledge is. Dozens of ready made extensions are available that you can get up and running right away. 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