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Materion also wanted a platform that would provide real-time integration data from SAP and Lotus Notes.\r\n\r\n<span style=\"font-weight: bold;\">On top of all that, Materion wanted to complete the global CRM rollout in six months.</span>\r\n\r\nMaterion chose the Sugar platform over other leading CRM solutions because it provided easy-to-configure dashboards to track NBOs, gather real-time data and link supply chains. The company’s IT staff was comfortable with Sugar On-Demand cloud deployment for easy, secure access for employees in any country.\r\n<span style=\"font-weight: bold; font-style: italic;\"><br /></span>\r\n<span style=\"font-weight: bold; font-style: italic;\">“Sugar had the capabilities and features to check all the boxes that we required as a company,” said Maher. “It is a great system to manage leads and conversions so we can map our topline goal of growing revenue. 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My next step was rolling this out globally and getting our team fired up about using Sugar to its fullest capabilities.”</span>\r\n<span style=\"font-weight: bold; font-style: italic;\"><br /></span>\r\n<span style=\"font-weight: bold; font-style: italic;\">“CRM is only a good tool if you get your employees to use it." - Jason Maher</span>\r\n<span style=\"font-weight: bold; font-style: italic;\">“Sugar had the capabilities and features to check all the boxes that we required as a company,” - Jason Maher</span>\r\n\r\nKeys to Strong Adoption\r\nMaher knew his employees might be reluctant to have a new system forced on them, particularly because their legacy CRM left a lot to be desired. So, the first thing he did was create a global design team during the implementation process. He chose an IT leader to be involved to ensure that all the integrations with the company's other systems could be done smoothly. This helped ensure that the data in the CRM would be current and accurate when the project went live. He also involved multiple sales people with varying degrees of tech skills to provide feedback.\r\n\r\nThe next step, still during the design phase, was to bring in the entire global sales team for a 3-day introduction to the Sugar platform. SugarCRM partner, Highland Solutions, led the sessions, which focused on how Materion wanted the system to look and feel, and how employees wanted to configure Sugar to help them better get things done.\r\n\r\nMaterion identified “super users” in every region. These are sales management employees charged with becoming the de facto Sugar experts for local staff. They answered questions, conducted training with new employees and regularly reported successes, challenges and issues during weekly meetings.\r\n\r\nMaterion launched internal marketing campaigns during the implementation phase to tease the project and let employees know that something great was on the horizon. By the time Sugar was ready to go live, employees were really eager to try the system because there was so much excitement.\r\n\r\nOnce it was time for formal Sugar training. Materion conducted all Sugar training face-to-face in six countries over four weeks. Employees spent two full days hands-on with Sugar, working on real tasks using real customer data. So, while they were learning the new system, they were also getting their day-to-day work done. Before they could consider training complete, each user had to demonstrate proficiency on the five most frequent tasks performed in Sugar.\r\n\r\n<span style=\"font-weight: bold; font-style: italic;\">“With training, it is worth the expense to do it right. You are spending a lot of money on a CRM, so it’s an absolute must that you get the project off on the right foot,” said Maher.</span>\r\n\r\nAs Materion moves forward with Sugar, Maher has come up with innovative ways to ensure everyone is regularly using the CRM. During team meetings, the sales manager for the region that has created the fewest call reports has to pull a $100 bill of his or her pocket and give it to the sales manager representing the region that created the most.\r\n\r\n<span style=\"font-weight: bold; font-style: italic;\">“It gets a lot of laughs and applause, but it’s working. 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Understand and meet customer needs, whether from a help desk, a call center, or a social media community.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Marketing</span>\r\nDeliver Personalized Marketing\r\nAttract more prospects and create more opportunities with less effort. Engage with your customers at an individual level through relevant, actionable insights. Optimize future marketing efforts by clearly capturing and understanding the return on your marketing spend.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Mobile CRM</span>\r\nEmpower your Mobile Workforce\r\nSugarCRM Mobile puts your customer information at your fingertips no matter where you are. With SugarCRM Mobile’s native apps for popular phones and tablets, you’ll have the details you need for a productive customer engagement.\r\n \r\n \r\n<span style=\"font-weight: bold;\">Platform</span>\r\nCRM Industry's Most Flexible Platform\r\nSugar delivers the flexibility, agility, and simplicity to make it your own. 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Функции для поддержки этих бизнес-целей включают продажи, маркетинг, поддержку потребителей.\r\n\r\nИсточник: https://ru.wikipedia.org/wiki/%D0%A1%D0%B8%D1%81%D1%82%D0%B5%D0%BC%D0%B0_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B2%D0%B7%D0%B0%D0%B8%D0%BC%D0%BE%D0%BE%D1%82%D0%BD%D0%BE%D1%88%D0%B5%D0%BD%D0%B8%D1%8F%D0%BC%D0%B8_%D1%81_%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC%D0%B8","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/crm.png"},{"id":337,"title":"Sales","alias":"sales","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/Sales.png"},{"id":339,"title":"Marketing","alias":"marketing","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/internet_marketing.png"},{"id":341,"title":"Customer Service","alias":"customer-service","description":"","materialsDescription":"","iconURL":"https://old.b4r.io/fileadmin/user_upload/customer-service.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"finished","statusLabel":"Finished","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":4,"title":"Reduce Costs"},{"id":7,"title":"Improve Customer Service"},{"id":252,"title":"Increase Customer Base"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":176,"title":"No unified address book"},{"id":340,"title":"Low quality of customer service"},{"id":356,"title":"High costs of routine operations"},{"id":370,"title":"No automated business processes"},{"id":377,"title":"Separate communications channels"},{"id":388,"title":"Failure to attract new customers"},{"id":389,"title":"Customer retention"},{"id":390,"title":"Low quality of customer support"}]}},"categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"Система управления взаимоотношениями с клиентами (CRM, CRM-система, сокращение от англ. 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The family-owned company operates two divisions: Consumer Systems, which accounts for nearly 50 percent of sales; and Professional Systems, which provides microphones and headphones to performers, venues, studios and broadcast outlets, and audio solutions for conference in enterprises and conference centers. The company won an Emmy Award in 2013 for engineering.\r\n\r\nHeadquarters: Wedemark, Germany\r\nManufacturing locations: Germany, Ireland and the United States\r\nSales locations: Sennheiser stores and major retailers\r\nCustomers: Broadcast outlets, studios, performance venues, performers and retail\r\nFounded: 1945, as Laboratorium Wennebostel by Fritz Sennheiser\r\nWebsite: www.sennheiser.com\r\n\r\n\r\n<span style=\"font-weight: bold;\">Challenge</span>\r\nSignificant global business growth and channel diversification made it clear to Sennheiser executives that they could no longer rely on homegrown solutions that kept data in isolated silos. 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The CRM would need to accommodate Sennheiser’s diverse sales channels, and would need to expand to encompass customer service and marketing.\r\n\r\n<span style=\"font-weight: bold;\">Solution</span>\r\n<span style=\"font-weight: bold; font-style: italic;\">Sennheiser determined Sugar was the best fit for its complex requirements:</span>\r\n\r\n<ul><li>Support for a globally distributed user and customer base</li><li>Ease and cost effectiveness of integrating Sugar with ERP, business intelligence and social media</li><li>Advanced workflow</li><li>Support for B2B and B2C sales, Customer Support and Marketing</li><li>On-premise deployment to ease integration and comply with government data security regulations</li></ul>\r\n\r\n<span style=\"font-weight: bold; text-decoration-line: underline;\">Results</span>\r\n<span style=\"font-weight: bold;\">Global Deployment, Multiple Sales Channels:</span> Since selecting Sugar, Sennheiser has deployed the solution to users in 40 countries. Sugar was used first to support B2B sales relationships, then expanded to manage B2C sales through retail centers, ecommerce and partnerships. Sugar has become instrumental in managing a diverse customer database across multiple business units, providing sales and marketing insights that enhance revenue.\r\n\r\n<span style=\"font-weight: bold;\">Customer Service and Marketing Expansion:</span> More recently, Sennheiser has expanded Sugar into customer service, collecting data about the customer lifecycle that helps identify new sales opportunities. Commercial customers have surfaced as personal users, leading to successful cross-selling.\r\n\r\n<span style=\"font-weight: bold;\">Enhanced Business Intelligence across the Customer Lifecycle:</span> Because Sugar helps Sennheiser chart the customer lifecycle, the company is leading competitors by establishing commerce at a personal level. Sales staff, working with mobile devices, easily enter sales or call notes, call up schematics and performance reports for clients – and even show prospects how other people or venues are using Sennheiser equipment.\r\n\r\nLooking forward, Sennheiser is planning to rely on social media for marketing and lead generation, and is creating workflows for the process. It recently developed enhanced forms for case management.\r\n\r\n<span style=\"font-weight: bold; font-style: italic;\">“No matter what we ask of Sugar, there is a way to do it. [...] I’ve implemented a lot of systems during my IT career and it took a lot of time to see results. With Sugar, we set up things quickly, enlisted our teams and produced results. That emphasizes we made the right decision on a CRM.”</span>\r\n\r\n<span style=\"font-weight: bold;\">Integrations</span>\r\n<ul><li>IBM Connections: Intranet collaboration</li><li>JD Edwards Enterprise: ERP</li><li>MicroStrategy: Business intelligence</li><li>Spredfast: Social media monitoring</li><li>Evalanche: Marketing automation</li><li>Skype4Business: Customer calls</li></ul>","alias":"sugarcrm-dlja-proizvoditelja-ehlektroniki","roi":0,"seo":{"title":"SUGARCRM for a world leader in manufacturing, distributing and selling microphones","keywords":"Sennheiser, Sugar, sales, customer, that, Customer, company, marketing","description":"\r\rA world leader in manufacturing, distributing and selling microphones, headphones and wireless transmission technology, Sennheiser prides itself on shaping","og:title":"SUGARCRM for a world leader in manufacturing, distributing and selling microphones","og:description":"\r\rA world leader in manufacturing, distributing and selling microphones, headphones and wireless transmission technology, Sennheiser prides itself on shaping"},"deal_info":"","user":{"id":4138,"title":"Sennheiser electronic","logoURL":"https://old.b4r.io/uploads/roi/company/Sennheiser_electronic.png","alias":"sennheiser-electronic","address":"","roles":[],"description":"Sennheiser electronic GmbH & Co. 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